Identify key issues in the situation of the conflict between BP and greenpeaceResearch related literature on strategy, resource-based view and dynamic capabilitiesWhat was BP's strategy prior to the...

Identify key issues in the situation of the conflict between British Petroleum and
Greenpeace Research related literature on strategy, resource-based view and dynamic
capabilities. What was BP's strategy prior to the accident? How can their actions be
understood in light of the strategic frameworks encountered? Summarize and
demonstrate understanding of related literature the solution should be in 2000 word
and referencing in Harvard style.
Solutions: It has become a concern over the past one decade that pro-social messages
pertained to environment has significantly increased. In order to protect the environment and
bring awareness at all the levels may be national or international, people celebrate Earth day
by making an effort to bring awareness and tries to request government at all the level to
bring policies where in the environmental pollution may be controlled and energy efficiency
may be increased. As the message for environmental consciousness continues in greater
fashion in recent days, there are new efforts in changing in order to change individual and
organisational behaviour. “Go Green” is the attempt made to think public policy makers in
line of thinking to protect the environment. Hence corporate social responsibility has its
influence in both private and public sector. People are more worried about protection of
depleting natural resources and sky high crude prices. Many of the corporate has taken
initiatives in order to protect and save energy. Corporate claim, governmental policies have
pushed for making an effort for alternative energy, thrust for efficient technology material
which are environmental friendly. The increased response for corporate social responsibility
in line with the message of “Go Green” has severely made the members of society cynical as
the corporate consider “Go Green” initiative as part of public relationship or a simple
marketing scheme.
There have been numerous criticisms for BP in line of pro-social messages on protecting the
environment. The social activist like “Greenpeace International” has taken many initiatives in
order to face the challenges towards stance of organisation. Some of the public activists
articulate that the “Go Green” message from BP is in dilemma because of the product which
brings success to the organisation – Oil. It is very clear that both nature and BP‟s oil business
are responsible for degradation in environment. Research says that both mass communication
research and public relations create doors for conflicts and crises as both reported to be
beneficial and detrimental for an organisation. Hence an organisation need to mange evens of
this kind on order to gain the public favour and the same would be possible in a longer course
of time. It is very critical to preserve and promote the brand identity when activist public are...