Identify and research a large chain restaurant that has gone bankrupt in the past ten (10)...

Question

Identify and research a large chain restaurant that has gone bankrupt in the past ten (10) years.
Write a 4-5 page paper on the following:

Perform an environmental analysis on your chosen bankrupt restaurant and evaluate the circumstances that led to its failure.

Evaluate the restaurant’s competitive advantages to assess how they did or did not capitalize on them.

Identify moves or counter-moves of rivals that led to the downfall of the restaurant. Describe how anticipation of these actions would have more accurately assessed the potential outcomes.

Identify tangible and intangible resources the restaurant failed to use that may have helped the company succeed. Explain your reasoning.

Reviewing the restaurant’s downfall, now create your own strategy for this restaurant in order for it to succeed. Be explicit in describing the strategic direction you would take and state your rationale.

Use 4 quality resources for this assignment.

Your assignment must:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Analyze the external environment and assess internal factors to provide a basis for refining strategic direction and formulating corporate strategy.

Analyze organizational resources and assess competitive advantages.

Use technology and information resources to research issues in strategic planning in hospitality and tourism.

Write clearly and concisely about strategic planning in hospitality and tourism using proper writing mechanics.

David · Accepted Answer

The paper conducts an environmental analysis of Bakers Square. Bakers Square was a 
casual dining restaurant that, although served breakfast, lunch as well as dinner, was highly 
famous for its pies. The restaurant was primarily located in the region of Great Lakes region as 
well as in California. In March 2008, the parent company of Bakers Square, VICORP, now 
American Blue Ribbon Holdings, LLC, had filed for the Chapter 11 of bankruptcy attributing to 
the decline in the restaurant sales as well as high rate of leases (Bakers Square, 2011). The 
organization then closed its 56 stores, which included the original Bakers Square in the Des 
Moines, Iowa. The company then reduced to only 45 Bakers Square restaurants comparing to 
approximately 148 that had existed back in 2001 (Bakers Square, 2011). 
The environmental analysis of a company decides upon the internal and external 
environment it operates in. The external environment of a company consists of the macro 
environment and industry environment in which a company operates. It includes political, legal, 
economic, social, technological and environmental factors affecting the company. This also 
decides on the fact how these factors impact the growth of the company.  
Bakers Square operated in the food restaurant industry and its competitors consist of Sub 
Way, burger king, Wendy’s and YUM which run some of the very famous brands like KFC, 
A&W, Pizza Hut and Taco Bell. Bakers Square is the industry leader in terms of sales, market 
cap, employees, gross and net margins. In a global environment, Barriers of trade and 
information sharing impact the company’s business in a primary way. Removal of such barriers 
helps the company to expand its operations in other countries. These also help in raising funds 
globally thereby giving advantage of cheaper funds. Growth in countries like India and China are 
posing increased opportunities of doing business in these countries (About Bakers Square, 2012). 
One of the primary strength of the company is its global presence. With such a huge 
global precence it outperforms any other food chain in the world. Another strength of the 
company is its strong brand and value proposition among its customers. Therefore, franchise 
business model of the company acts as a major source of strength for Bakers Square. The 
company is one of the biggest food brand in the world (Bakers Square food chain 2000). Cheap 
prices, good quality food and best class services adds to to the value proposition of the company 
among its customers. Alignment among the company,

Identify and research a large chain restaurant that has gone bankrupt in the past ten (10) years. Write a 4-5 page paper on the following: Perform an environmental analysis on your chosen bankrupt...

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