Identify a number of operational innovations to the traditional circus and show how they contribute to the unique Soleil experience? (10 marks/200w)B) What did these operational innovations do to the...

Question 2: Identify a number of operational innovations to the traditional circus and show how they contribute (beitragen) to the unique Soleil experience? (10 marks) Cirque du Soleil offers very unique operational innovations, which differ from the traditional circus. It does not just compete in the known and common market space but creates it's own and unknown branch. Therefore competition is irrelevant. Cirque du Soleil follows the Blue Ocean strategy where "demand is created rather than fought over" (wiki). For example the show takes place on a stage and not in a traditional circus tent. Also it has a completely different target group. A circus normally tries to catch anyone, especially families and children, where Cirque du Soleil at the other side can be called adult entertainment. Tickets are sold very expensive (jgfwregftoweth) aiming for a premium class. The show tells a complete story with erotic elements but no animals at all. The artist stay unknown and in the background, no names are mentioned. There is no popcorn sold. A): reinventing the business area… Was macht Cirque de soleil anders als andere Zirkusse Bühnenshow statt Zelt (combination of street art, opera and circus -> live entertainment reinvented..) Anderes Konzept (? Adult entertainment/Zielgruppe) (reinventing the industry with innovative ideas..) (Artisten im Hintergrunf, Erzählen eine Geschichte (erotische elemente, was für die sinne, keine Tiere...) Siehe im Text !!! CASE-STUDY What did these operational innovations do to the financial dynamics of the business? (15 marks) These operational innovations mentioned earlier in the text of course affected the financial dynamics of Cirque du Soleil positively. With their own style and spirit they reinvented the entertainment branch. Through choosing the premium class as their target group for example, Cirque du Soleil already earns more money than a regular circus with its high priced tickets. Because of their innovative entertainment...