IBU5GW – Assignment 2: Group Assignment Selected topic: Corporate Social Responsibility (CSR) is a key activity of corporate practice worldwide. Selected Companies: 1. BHP Billiton in Australia 2....

Corporate Social Responsibility
Contents
Introduction    3
CSR practices of Lego    3
BHP Billiton analysis    5
Google corporate social responsibility    8
Comparison of the three companies    9
Comparison of countries    9
Conclusion    11
References    13
Introduction
The report aims to analyse three companies corporate social responsibility and compares their initiatives. The influences of the countries where these companies operate are illustrated. The conclusion is offered
CSR practices of Lego
Lego group is based in Denmark and its corporate social responsibility practices are illustrated. The Lego group has complied with the national as well as international standards and legislations. The CSR commitment was communicated by the Lego company more extensively. The Lego group has communicated the CSR commitment strategy extensively in the website of its. The Lego group mentions achievement in health and safety of the workplace, health promoting initiatives, focus of minimizing stress amongst employees, compliance with the safety and health management system. The Lego group addressed the supply chain issues in its responsibility policy, ICTI care process, and code of conduct. The employees in Lego group are treated fairly and healthy working conditions are provided to them. The products provided by the Lego group company reveal a better quality and ethical values. The product quality and safety standard of the company reflects that the quality is deeply rooted in the mission statement, fundamental beliefs of the company and the strategic goal and values of the company. The responsibility policy of the company illustrated that the company is committed to care for the children’s play, safety and development. The company is committed to the product safety.
The company has achieved high level of the customer satisfaction. It was possible due to improved digital content, consumer service and better shopper experience. The company is partnered with the UNICEF and Lego foundation that reveals its commitment towards corporate social responsibility. The digital campaign is run by the company that reached to 5.5 million people in the work and Lego play assisted more than 73000 vulnerable children as well across the world. The sage plat and engagement plan with the support of UNISEF has been implemented by the company that is called Digital child safety policy. It is the first company to implement such initiative.
The company promotes sustainable materials such as Lego brick prototype that uses plastic sources from sustainable materials only. It also focuses to use only sustainable materials in the core products by 2030. The parent company of Lego group has invested Danish 3.3 Billion in the Burbo Bank for the establishment of wind farm. The company also intends to use the renewable energy sources and minimise traditional energy resources for sustainable development. The company has bagged CDP score of A that is the highest possible score. It has opened an environmentally advanced factory in china and this project will install 20000 solar panels. This can assist to produce six Gigawatt energy and reduce the carbon dioxide emissions by 4000 tonnes. The targets set by the company with the World Wide Fund for nature and for corporate social responsibility are well met and the company has exceeded in meeting these targets. The company has taken responsibility for children and society and for this purpose, it has engaged over 10000 children in local community engagement program across the world. The reduced injury rate and world class safety is managed by Lego group. The business ethics training is provided to all employees. Its sustainability and quality is reflected by zero product recall that is a good indication of company practicing good corporate social responsibility. The company has recycled 93 percent of wastes in the 2016. It has made significant progress towards the zero waste achievement by 2030. The ambition of the company is to use sustainable materials in all core products and packaging by the 2030. Ligo group is committed to use the sustainable energy sources. It has also made partnership with the other organizations for sustainable development. It has two strategic partnerships. The first partnership is with the UNICEF. The partnership is to provide the best experience for the children and to support their development rights wherever found relevant. Partnership with UNICEF created good awareness regarding the principles and practices of the company. The second partnership is with the WWF and it has guided the efforts of the company to deliver on the environmental responsibility commitments.
The digital child safety policy of the company aims to provide children fun and safe digital experiences. Parents are empowered to understand the potential risks of using the online world. Therefore, they can exercise good control over their children. House rules and moderation tools assist to prevent the misuse of digital environment. The company meets with the industry standards for safety of children. The regular self assessment is conducted by the organization to measure the compliance factor.
The Lego group is also committed to improve the quality conscious culture in the organization across the world and this is evident by its practice in its factors located in various countries such as china, Hungary, Mexico, Czech Republic and Denmark.
The analysis reveals that Lego group has achieved remarkable success in terms of corporate social responsibility.
BHP Billiton analysis
The BHP Billiton is a multinational company based in Australia. But, it has not yet achieved the zero work related fatalities. The company has faced 5 such fatalities. The four fatalities occurred in site activities and one is reported in offsite transportation accident.
It is also found that the total recordable injury frequency at the workplace is improved by two percent. The human rights are achieved and BHP Billiton has reviewed it’s annually alignment towards the human rights and security. BHP Billiton achieves 40 percent of reduction in exposure towards health risks and its health record is on the good track. The target towards the environment goals are met as there are no such...