International Business Plan
IB Strategy Assignment Assessment Item #2 International Strategic Plan (a) Presentation + (b) Report An Overview & Getting Started AMB369 Semester 2, 2020 General Details of Assessment 2 Assessment Type: Report with Presentation Title: Industry analysis Due date: week 13 report (i.e considered your exam) - 23rd October 2020 (11:59pm) Purpose: This assessment item is designed to consolidate planning, organising, cognitive, research and problem solving skills with the ability to formulate innovative global/international market entry strategies/solutions. Length or Duration: Presentation 8 minutes (No more than 10 slides), Report 2500 words Weight: 60% (50% Report - 10% Presentation - please see additional information within the blackboard site) Group or Individual: Individual Optional or Compulsory: Compulsory Description : Individually you will prepare a brief presentation and a comprehensive report on a chosen industry. You will outline its importance to the designated countries’ economies, examine factors of operations and performance and assess the impact of recent issues on entry to the industry and future prospects then formulate an entry strategy. Additional information will be provided during the lectures, tutorials and via the BLACKBOARD site. Assignment Task You are an International Business Consultant that has been asked to prepare an International Strategic Plan for a new client. You will deliver a 8 minute presentation, and submit a detailed written Strategic Plan in a report format at the end of the semester. You will conduct your research on behalf of a chosen company from any industry. The destination country is South Korea so your client must not currently operate there. Examine South Korea’s existing Trade Agreement with Australia to ensure your scope is viable. You will outline the importance of the industry to the designated countries’ economies, examine factors of operations and performance, and assess the impact of recent issues on entry to the industry and future prospects. Based on this research, you will then formulate an entry strategy for your chosen company (client). Presentations – Week 13 You will need to - Refer to the marking criteria guide on BB Define your scope elements (company/industry/country) Present a BROAD OVERVIEW of the industry analysis component of your strategic plan Strictly 8 minutes– maximum 10 slides Explain in your own words ONLY – avoid reading from notes Getting started: Define your scope The recommended country is South Korea Select an industry that is covered by the trade agreements Select an Australian company (your client) Some suggestions: https://www.jacaru.com/ https://lazybones.com.au/ Defining the Scope is Essential Several students forget that the way they define the scope of the assignment will significantly impact on what information is relevant and should be included The scope should outline the reasons why industry analysis is being done You should refer to the scope throughout your report. For example, you can explain that some information has not been included due to it being outside the scope of your assignment Client Company Target Country Relevant Industry Choosing your Industry Decide on an Industry you are familiar with Do you work or have you worked in an industry that you know well? Were you particularly interested / did you do well in one of the case studies? 25 future growth industries by BRW http://www.brw.com.au/p/business/the_best_sectors_to_be_in_for_the_m02GGAX8FMvyBEEUstrNNJ, or http://www2.deloitte.com/au/en/pages/building-lucky-country/articles/positioning-for-prosperity.html Have a look at IBIS industry reports or Passport GMID Is there sufficient information to do a detailed analysis? Choosing something you are interested in is important from a motivational perspective and also in terms of how you use this assessment in the future The Industry Analysis An effective industry analysis will include the application of BUSINESS MODELS to examine both 1) Micro and 2) Macro research MICRO – At the firm level, the firm’s comparative advantage (strengths like resources and core competencies) and weaknesses (threats, recent issues addressed in their annual reports). At the industry level - The firm should be compared with competitors in the host country (to justify export rationale) and the chosen market destination (new market opportunity). Your research will provide evidence to support your claims for how the identified comparative advantage may be retained in the new market destination. What should I cover? Source: https://www.google.com.au/search?q=SWOT+model&newwindow=1&client=firefox-a&hs=DtX&rls=org.mozilla:en-US:official&tbm=isch&tbo=u&source=univ&sa=X&ei=Yy8tUu-zBcibkAXs34DoDQ&ved=0CDsQsAQ&biw=1600&bih=796 Firm Micro Analysis Industry Micro Analysis It is important to show an understanding of IB theory in the assignment. So when talking about comparative advantage, address Porter’s Five-Forces Model of Competition Macro Analysis (operational environment) 2) At the macro level – Economic, Political and Business environment of the chosen market destination, that would most likely impact market entry and YOUR SCOPE. HOW will the relevant industry status of the chosen market destination assist or inhibit the company’s comparative advantage? E.g How well did the chosen market and industry weather the GFC storms? (Economic forecast) Synthesis of research findings to support new market opportunity proposal Firm/Industry/Country choice (your scope - intro) Past performance and competitive advantage (micro) Export rationale and country selection (readiness and capability) (micro + macro) Country analysis – economic, political, business environment (related to your scope ONLY) (macro) Industry analysis (macro and micro) Identify market opportunity – you need to convince the reader of your identified export opportunity based on your research supported arguments Conclude with an entry strategy Theory Application When should we FDI? When should we Export? Macro analysis Porter’s Diamond Country difference analysis - The CAGE framework – PESTEL (do not need to use all elements of these frameworks, only some is fine) Dunning’s OLI Synthesis Uppsala Model Cultural DistanceAdministrative DistanceGeographic DistanceEconomic Distance Cage Framework See http://fite.unm.edu/ibsg/ibsg/our-programs/ikeep/cage-analysis-primer for detailed information Source: https://www.google.com.au/search?newwindow=1&client=firefox-a&hs=5bX&rls=org.mozilla%3Aen-US%3Aofficial&biw=1600&bih=796&tbm=isch&sa=1&q=PESTEL+model&oq=PESTEL+model&gs_l=img.3..0l2j0i24l6.172003.176882.0.178917.25.20.0.0.0.0.557.2403.13j1j5j5-1.20.0....0...1c.1.26.img..12.13.1563.y6f4SVH_bSA#imgdii=_ PESTEL Finding and Interpreting Information Use a wide variety of quality resources All assumptions must be supported with evidence References must be recent and high quality Internal company reports will be useful but limited Media may provide evidence of actual achievements and outside reports on issues and problems Make good use of library databases Cross reference findings and information for accuracy Industry Report Sources Osiris (use this as a starting point) EIU country data Passport GMID Handbook of Country Risk (Politics) Global Edge World Bank/IMF Websites OECD Websites News Article Databases Company and Competitor Industry Reports Share price Data Adding Value in your Assignment Follow the QUT Cite/Write guidelines to prepare your report http://www.citewrite.qut.edu.au/write/report.jsp Separate your Industry Report under logical headings When faced with too much information, choose to include information that is essential to making a decision about the viability of entering the market (your scope only – DO NOT INCLUDE IF NOT RELEVANT) Make sure each paragraph is synthesised and does the following: 1. Introduce the concept by explaining its importance and relevance 2. Apply the concept to the business/industry, by comparing the home and emerging market 3. Clearly state the implications for your chosen business/industry How to manage a Large Amount of Sources Use a table with the following headings: Title | Author | Link | Summary The summary and link are the most important columns. When reading a relevant article, use few dot points so that when it comes time to write your article, you can quickly identify which source said what, and click on the link to refresh your memory. It is very quick to do and invaluable when it comes time to reference your assignment Refer to the Blackboard documents under Assessment for detailed information and marking guides A guide to structure and a FAQ document will be provided Malaney Cheese MALANEY CHEESE AMB336: International Business Strategic Plan ABSTRACT This report provides an overview of Maleny Cheese, a Queensland SME cheese producer and examines the potential for them to export their products to the Chinese market place. Summary Author: Kai Liepins Student Number: n9454683 Word Count: 2879 (including intext references, excluding executive summary) AMB336 Kai Liepins (n9454683) 20/10/17 Contents 1.0 Executive summary ..................................................................................................................................................... 1 2.0 Introduction and Scope ............................................................................................................................................... 1 2.1 Company ................................................................................................................................................................ 1 2.2 Domestic Industry .......................................................................