HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T1 2020 Unit Code HI2011 Unit Title International and Global Business Mode of Delivery ONLINE...

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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T1 2020 Unit Code HI2011 Unit Title International and Global Business Mode of Delivery ONLINE Assessment Type Individual Assignment (Report format) This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions. Assessment Title Market Entry Strategic Report Purpose of the assessment and linkage to ULO. Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including: 1. Macro-Environmental Risks 2. Geo-political Risks and Opportunities 3. Attractiveness of market entry of this company into: i) a specific European market ii) a specific Asian market. The following Unit learning Outcomes are applicable to this assessment: 1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues. 2. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options. Weight 20% Total Marks 20 Marks Word limit 2,000 words overall (plus or minus 10%) is to be strictly observed. Due Date Week 6 - Friday 11:59 PM (Midnight) [Late submission penalties accrue at the rate of -5% per day] Page 2 of 5 Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style. Note: Your tutor may require you to submit a draft report in Week 5. This is NOT to be submitted on Blackboard. This is an opportunity for students to get feedback prior to submission. When the report is ready, ensure the report is checked for plagiarism using Safe- assign. Consult your tutor if you are unsure or if you require clarification about plagiarism. Assignment Specifications Purpose: This individual assignment is an opportunity for students to demonstrate their understanding of unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity, operating in different markets around the world. Students will need to apply critical thinking skills and demonstrate a depth of analysis based on their research of credible academic sources. Details Select a current well-known multi-national entity or consult with your tutor and ensure that it has not been selected by another student. Analyse the selected and approved multi-national entity in terms of: • Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather patterns, desertification, drinkable water shortages • Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic partnerships, multi-lateral trade arrangements, regional economic partnerships, bi-lateral free trade agreements, • Market Entry Analysis including a feasibility analysis between the European and Asian markets. • In this report, o Use appropriate paragraphing o Use sub-headings o Reference the sources used with correct in-text citation conventions o Provide a full list of references at the end using correct referencing conventions o Check the safe-assign report and modify the submission if it is Medium or High risk. Your final submission is due Friday of Week 6 at Midnight. Late submissions will attract penalties at the rate of -5% per day. Page 3 of 5 Assignment Requirements:  Holmes Institute Cover Page [This is essential and must be completed accurately]  Executive Summary – This should be a concise synopsis of the whole report.  Table of Contents – This should be well formatted with numerical sub headings  Main Body of the report contains Section Headings for each paragraph listed  Introduction – A brief summary of the selected MNE in terms of its primary activities and extent of global operations and some key financial / operational statistics.  An Identification of TWO countries selected for market entry (one European and one Asian)  For each of the TWO countries provide a detailed analysis of:  The current macro-environmental and geo-political forces impacting that country.  Assessment of each country’s trade and business policy.  An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country. (e.g. SWOT analysis)  Conclusion – After evaluating both countries, students must make a recommendation of which country is most suited for market entry with your reasons and justification.  Page Numbers must be used.  Reference List at the end must be in the Harvard format and mainly academic Journal Articles.  Students must also show adequate evidence of additional research with up to 10 academic reference sources provided.  When finalised, students must submit an electronic copy ONLY onto Blackboard via Safe Assign (Self Check) using the final submission links by the due date. The percentage of similarity from the Safe Assign report is expected to be Low or Medium.  The report must be within the 2,000 word limit. Page 4 of 5 Marking Rubric Excellent 4 marks Very Good 3.5 marks Good 2 marks Satisfactory 1.5 marks Unsatisfactory 1 or 0 marks Executive Summary Max 2 marks NA NA A good concise synopsis of the report A basic summary of the report only Missing or of no relevance. Meaningless. Macro- Environmental risks Max 4 marks Macro- Environmental risks have been clearly identified and well – articulated with relevant evidence to support. Macro- Environmental risks have been identified and described with some relevant evidence to support. Macro- Environmental risks have been identified and well described, but evidence is lacking in some areas. Macro- Environmental risks have been identified and explained only. Relevant evidence from research is lacking. The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance. Geo-Political Risks and Opportunities Max 4 marks Geo-Political Risks and Opportunities have been clearly identified and well – articulated with relevant evidence to support. Geo-Political Risks and Opportunities have been identified and described with some relevant evidence to support. Geo-Political Risks and Opportunities have been identified and well described, but evidence is lacking in some areas. Geo-Political Risks and Opportunities have been identified and explained only. Relevant evidence from research is lacking. The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance. Market Entry Analysis of one country in the European market and one country in the Asian market Max 4 marks The Market entry analysis has been clearly identified and well –articulated with relevant evidence to support. The Market entry analysis has been identified and described with some relevant evidence to support. The Market entry analysis has been identified and well described, but evidence is lacking in some areas. The Market entry analysis has been identified and explained only. Relevant evidence from research is lacking. The attempt made in this section is unsatisfactory or is poorly composed with content included of little or no relevance. Page 5 of 5 Conclusion Max 4 marks The conclusion is based on sound reasoning supported by relevant evidence and a recommendation is clearly stated. The conclusion is justified with some relevant evidence and a clearly stated recommendation is provided. The conclusion is logically stated with a recommendation, but more supporting evidence is required. The conclusion made is sound. A recommendation is made, but there is only a basic justification and relevant evidence is lacking. The conclusion is unsatisfactory or is poorly composed with content included of little or no relevance. Referencing (in-text) Max 1 mark n/a n/a n/a n/a 1 = Correctly done 0 = Incorrect Reference List (at end) Max 1 mark n/a n/a n/a n/a 1 = Correctly listed 0 = Incorrectly listed Report Total 20 marks Comments Specific feedback will also be provided by your tutor in Blackboard when grades are released
Answered Same DayApr 24, 2021HI2011

Answer To: HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester...

Moumita answered on May 07 2021
159 Votes
MARKET ENTRY STRATEGIC REPORT
Executive Summary
The report is based on the Honda Company and its strategy for analysis of the market in choosing between two countries one European and one Asianfor its next venture. The report analyzes the macro environment of the industry in both the regions along with the geo-political aspect, the report ten moves in to explain how the decision will be influenced by the trade policy and how well the market
s perform under the SWOT analysis. Finally ends with drawing the line on what factors to be seen when taking a market entry decision.
Table of Contents
Introduction    4
Market entry    4
European market    4
Asian market    4
Macro environment    5
Geo-political forces    6
Trade and business policy    7
Swot Analysis of European and Asian market    8
Strength    8
Continuous product innovation    8
Conclusion    10
Reference    10
Introduction
Honda motor co ltd. is a Japan-based company with the headquarters in Tokyo. The company was first launched in the year 1959 and has gone onto becoming one of the top multinational companies, by the end of the year 2019. It was estimated that the production of the company was around 400 million units. It is among the world's largest manufacturers in the internal combustion engine producing; rough producing 14 million internal combustion engines per year. As of 2015, Honda was the eighth largest manufacturer of automobiles in the world. As of 2018 the revenue of the company was estimated to be around 15.36 trillion yen and the net income of the company around 1.05 trillion yen.
Market Entry
European Market
European market has a developed economy and has a great opportunity for the automobile industry, as the industry is vastly dependent on luxury marketing and the needs of the companies are based on the amount of disposable money in the hands of the customers. A developed economy would provide a much better market with extensive demands for luxury brands of goods and services (Min, Kim & Zhan, 2017). It is essential for the automobile giant to realize that such market would give very low barriers in terms of political and economical aspects and would provide a better business environment. Nevertheless, the factor that there is a rate of competition can also not be ignored.
Asian Market
Asian market is a developing industry and economy as there is an increased scope due to the increasing rate of demand for automobiles. It is necessary for the companies trying to get into the market. Analysis of the macro environment of the market is essential to make the business much more effective and analyze the statement and the weakness if the market. There are chances of having political and economical barriers but there is a huge scope for the industry in the future.
Macro environment
Political
Before taking the division to operate in a market, Honda must analyze the political factors in the market that influence the business environment. Honda being an automobile company would be greatly influenced by the way the political condition of the markets influenced the business in its initial days (Thomas & Bernard, 2019). Political influence ranges from trade policies of the government to other factors of economy that can be used in influencing the business environment. For a company like Honda that is an MNE, it has to deal with significant investment decisions, which can be influenced by the political state of the country. Moreover, in countries that are developing economies, the market trends are much more unstable and the decision to invest must be seen through the political stability and the power of the political environment. Thus, it is essential to assess the risk for the political factor and the cost of the risks into account.
Economic
The next risk from the macro environment is the economical or the financial risk. These are the risk that comes for the economical or the financial factors or strategies adopted by the land. Before entering, it is essential to analyze what types of economies are applied and what is the nature of the economy in the land (Montagová, & Vo, 2018). Honda took into account factors like market volume, stock market performance, economic system gap, employment and many more, so that they can have a clear picture of the country's economy. This is essential to analyze the investment required and the direct risks associated with type investment.
Technology
In the modern day business,...
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