I will send you brief of assignement 2 and assignment 1 please read carefully then start working on assignment 2
EVT101A_Assessment 2 Brief.Docx Page 1 of 6 ASSESSMENT BRIEF Subject Code and Title EVT101A: Event Concepts & Design Assessment Event Concept Proposal Individual/Group Individual Length 1000 words (+/-10%) Learning Outcomes a) Research and develop a concept plan from a client brief according to current best practice. b) Identify and justify the elements to be considered within the design of an event. Submission Due by 11:55pm AEST/AEDT Sunday of module 4.1 (week 7) Weighting 30% Total Marks 100 marks Context This assessment task will allow you to demonstrate your ability to use client feedback to develop an event proposal in line with industry standards. Your challenge is to consider client feedback and combine it with the concepts that you have learnt in this subject to develop an event proposal. Your event proposal must demonstrate that you can use industry concepts and knowledge to achieve client objectives. You will need to demonstrate an understanding of their target demographic, objectives, staging and budgetary constraints. The design of your event concept proposal will show evidence of strategic thinking based on your research. You will also prepare your proposal to an industry standard drawing on your creativity and knowledge of the industry. Instructions Client brief/ background information Building on the concept response that you developed in assessment 1 and considering the feedback that you received from Greater Local Council (i.e. your learning facilitator), you should develop an event concept proposal. EVT101A_Assessment 2 Brief.Docx Page 2 of 6 Greater Local Council would like to present your event concept proposal to the Councillors at their next meeting. Therefore, your proposal must provide sufficient detail, be logical and demonstrate an understanding of event staging to industry standards. Assessment requirements You are required to: Write a report (not an essay) that outlines your event proposal and importantly, demonstrates to your client that you have the knowledge to stage their event for them. Conduct appropriate and extensive research about your concept using industry resources Describe the event concept in terms of Goldblatt’s five W’s: what, where, when, who and why covered in module 1. Conduct research that will help you understand your target market and what their event needs are. This should use academic and industry resources to outline your target market in detail and to research similar events that have been staged previously. What can you learn from them that will help make your event a success? Outline your suggestions to the Council (no more than 5) and support these ideas by referring to your research. Provide detail on the theme for the event and show how this new and unique event concept will appeal to the target audience and help achieve your client’s objectives for staging the event. Discuss any potential risks, issues or considerations that your client should be aware of. Layout Your assessment should contain the following sections: Introduction – Discuss the brief and any research or insights that you think are relevant to address it (100 to 120 words). What – The style of event that you are proposing. A draft run-sheet would help your client visualise what you are suggesting (50 to 100 words). Where – What location in Greater Local Council should they use? (50 to 100 words). When – What is the timing for this event, i.e. what season or month? (50 to 100 words). Who – Target demographic, stakeholders and other relevant parties (50 to 100 words). Why – Reasoning behind your event concept. What are your objectives? What are the desired outcomes or key success factors that will indicate the event is successful? (50 to 100 words). Theme - Describe the event theme in terms of style, colour, set and décor. Students should take care to ensure that the chosen theme aligns with both the client and the EVT101A_Assessment 2 Brief.Docx Page 3 of 6 concept. Marks are awarded for this alignment and relevance. This section should include visual aids (100 to 120 words). Timeline – A table or chart (i.e. mini Gantt Chart) detailing the major milestones that the event team will need to achieve in order to deliver the event on time (50 to 75 words). Risks and other considerations (50 to 100 words). Budget – A broad discussion on how the budget will be spent or where additional revenue will come from (50 words). Conclusion – Wrap-up. Leave your client excited about the opportunity of working with you (100 words). References - Please reference relevant definitions, concepts, secondary research using APA 6th edition style of referencing. Please see the Academic Skills page on Blackboard for information on referencing in APA 6th edition: https://laureate- au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163 _1&content_id=_2498849_1 Event concept proposals will be assessed based on how well they demonstrate understanding of the brief, the target market and the objectives of Greater Local Council. Event concept proposals will also be assessed on the degree of creativity and industry readiness that they demonstrate. For more information on assessment criteria, please see the learning rubric below. Submission Instructions Submit Assessment 2 Event Concept Proposal by 11:55pm AEST/AEDT Sunday of module 4.1 (week 7) via the Assessment link in the main navigation menu in the Blackboard site for EVT101A Event Concepts and Design. Files can be uploaded as PDFs. The learning facilitator will provide feedback via the Grade Centre in Blackboard. Feedback can be viewed in My Grades. https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 https://laureate-au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content_id=_2498849_1 EVT101A Assessment 2 Brief Page 4 of 6 Learning Rubric: Assessment 2 Event Concept Proposal Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% Event Concept Description using Goldblatt’s five W’s 40% Event concept description using Goldblatt’s five W’s demonstrates a limited understanding of required concepts and knowledge to address task in a satisfactory manner. Key components of the task have not been addressed. There is confusion of personal opinion with information from the research/ subject materials. Event concept description using Goldblatt’s five W’s demonstrates a basic understanding of required concepts and knowledge. Basic key components of the task have been addressed, however, resemble a repetition or summary of key ideas; needs originality. There is some confusion of personal opinion with information from the research/ subject materials; however, there is a basic indication of further reading and research undertaken. Event concept description using Goldblatt’s five W’s demonstrates a thorough understanding of required concepts and knowledge; demonstrates a good capacity to explain and apply relevant concepts. Key components of the task have been addressed, adequately. There is a justification of personal opinion with information from the research/subject materials. There is some indication of further reading and research undertaken. Event concept description using Goldblatt’s five W’s demonstrates a highly- developed understanding of required concepts and knowledge; well- demonstrated capacity to explain and apply relevant concepts. Key components of the task have been addressed, very well. The event concept description discriminates skilfully between personal opinion and information from the research/subject materials. There is clear indication of extensive reading and research undertaken. Event concept description using Goldblatt’s five W’s demonstrates a sophisticated understanding of required concepts and knowledge; Mastery of concepts and application to new situations/further learning. Key components of the task have been addressed, expertly. The event concept description systematically and critically discriminates between personal opinion and information from the research/course materials. There is considerable indication of comprehensive EVT101A Assessment 2 Brief Page 5 of 6 reading and research undertaken. Theme description and alignment with event concept and client brief 15% There is no/limited evidence of an attempt to describe the event theme in terms of style, colour, set and décor. Event theme is not relevant nor aligned to the event concept or client brief. There is evidence of a basic attempt to describe the event theme in terms of style, colour, set and décor. Event theme which is minimally relevant and aligned to the event concept or client brief. There is evidence of an adequate description of the event theme in terms of style, colour, set and décor. Event theme is relevant and aligned to the event concept and client brief. There is evidence of a relevant description of the event theme in terms of style, colour, set and décor. Event theme is relevant and thoroughly aligned to the event concept and client brief. There is evidence of relevant and thoughtful description of the event theme in terms of style, colour, set and décor. Event theme is highly relevant and thoroughly aligned to the event concept and client brief. Identification of timeline, budget, risks and other considerations 25% There is no/limited evidence of a basic attempt to identify major milestones in the timeline, or other risks and considerations for the client. There is no/limited evidence of a broad discussion on how the