[Assignment heading]Comment by Joshua Newton: The highlighted content in square brackets should be replaced with your own contentComment by Joshua Newton: You can change the design of your report by...

I will give you assignment 1 as well so that you can go accordingly. Please make sure to make a Facebook advertisement of Meredith diary and put it in the appendix thank you, that is very important and I will make the video myself.


[Assignment heading]Comment by Joshua Newton: The highlighted content in square brackets should be replaced with your own contentComment by Joshua Newton: You can change the design of your report by going to the ‘Design’ tab in Word and selecting one of the pre-loaded themes [Student name] [Student ID number ] Word count: [xxxx] words Assignment 2 MMK266 Consumer Behaviour T2, 2019 Introduction [Provide a brief introduction outlining the purpose of this report. As part of this introduction, don’t forget to briefly describe the company and product category/context as outlined in the Creative Brief available on CloudDeakin.] Positioning strategy [Describe your proposed positioning strategy. Further information about this component of the assignment can be found in the Assignment 2 guide.] Evaluation of potential messaging techniques [Summarise and evaluate the relative effectiveness of the four (4) messaging techniques you have selected from the list provided. Further information about this component of the assignment can be found in the Assignment 2 guide.] Development of a mock Facebook ad [Outline how your mock Facebook ad incorporates the two (2) messaging techniques you selected on the basis of your evaluation. Further information about this component of the assignment can be found in the Assignment 2 guide.] References [Make sure that you reference ten (10) academic peer-reviewed journal articles and that each reference has been formatted use the Harvard referencing style] Appendices [Include a copy of your Facebook ad. More information about this can be found in the Assignment 2 guide.] 4 | Page MMK266 Consumer Behaviour T2 2019 --- Assignment 2 Rubric: Written communication plan (30%) CRITERIA NOT ATTEMPTED (0-29%) NEEDS IMPROVEMENT (30-49%) SATISFACTORY (50-59%) GOOD (60-69%) VERY GOOD (70-79%) EXEMPLARY (80-100%) Use of interview findings to justify the positioning strategy ULO3, GLO5 10% Assignments at this level provided no or minimal use of the interview findings to justify the selected positioning strategy. Assignments at this level needed improvement at using the interview findings to justify the selected positioning strategy. Assignments at this level were satisfactory at using the interview findings to justify the selected positioning strategy. Assignments at this level were good at using the interview findings to justify the selected positioning strategy. Assignments at this level were very good at using the interview findings to justify the selected positioning strategy. Assignments at this level were exemplary at using the interview findings to justify the selected positioning strategy. Conceptual understanding of relevant messaging literature ULO2 GLO1, GLO3, GLO4 60% Assignments at this level provided no or minimal conceptual understanding of relevant messaging literature. Assignments at this level needed improvement in the conceptual understanding of relevant messaging literature. Assignments at this level were satisfactory in the conceptual understanding of relevant messaging literature. Assignments at this level were good in the conceptual understanding of relevant messaging literature. Assignments at this level were very good in the conceptual understanding of relevant messaging literature. Assignments at this level were exemplary in the conceptual understanding of relevant messaging literature. Application of messaging literature to the message strategy ULO1, ULO2, ULO3 GLO1, GLO3, GLO4, GLO5 15% Assignments at this level provided no or minimal application of the messaging literature to the messaging strategy. Assignments at this level needed improvement in the application of the messaging literature to the messaging strategy. Assignments at this level were satisfactory in the application of the messaging literature to the messaging strategy. Assignments at this level were good in the application of the messaging literature to the messaging strategy. Assignments at this level were very good in the application of the messaging literature to the messaging strategy. Assignments at this level were exemplary in the application of the messaging literature to the messaging strategy. Creative ad ULO3, GLO5 15% Assignments at this level provided no or minimal creativity in the ad being proposed. Assignments at this level needed improvement in the creativity of the ad being proposed. Assignments at this level were satisfactory in the creativity of the ad being proposed. Assignments at this level were good in the creativity of the ad being proposed. Assignments at this level were very good in the creativity of the ad being proposed. Assignments at this level were exemplary in the creativity of the ad being proposed. Assignment 2 Rubric: Video pitch (10%) CRITERIA NOT ATTEMPTED (0-29%) NEEDS IMPROVEMENT (30-49%) SATISFACTORY (50-59%) GOOD (60-69%) VERY GOOD (70-79%) EXEMPLARY (80-100%) Informing 20% ULO2; GLO4 Assignments at this level provided no or minimal effort in informing the viewer of the underlying issue. Assignments at this level needed improvement in informing the viewer of the underlying issue. Assignments at this level were satisfactory in informing the viewer of the underlying issue. Assignments at this level were good in informing the viewer of the underlying issue. Assignments at this level were very good in informing the viewer of the underlying issue. Assignments at this level were exemplary in informing the viewer of the underlying issue. Educating 40% ULO1, ULO2, ULO3; GLO1, GLO3, GLO4, GLO5 Assignments at this level provided no or minimal effort educating the viewer about the solution being presented. Assignments at this level needed improvement in educating the viewer about the solution being presented. Assignments at this level were satisfactory in educating the viewer about the solution being presented. Assignments at this level were good in educating the viewer about the solution being presented. Assignments at this level were very good in educating the viewer about the solution being presented. Assignments at this level were exemplary in educating the viewer about the solution being presented. Creativity/ entertainment 20% ULO3; GLO3, GLO5 Assignments at this level provided no or minimal effort presenting the pitch in a creative or entertaining way. Assignments at this level needed improvement in presenting the pitch in a creative or entertaining way. Assignments at this level were satisfactory in presenting the pitch in a creative or entertaining way. Assignments at this level were good in presenting the pitch in a creative or entertaining way. Assignments at this level were very good in presenting the pitch in a creative or entertaining way. Assignments at this level were exemplary in presenting the pitch in a creative or entertaining way. Professional demeanour 20% ULO3; GLO3 Assignments at this level provided no or minimal effort in being delivered using a professional demeanour. Assignments at this level needed improvement in being delivered using a professional demeanour. Assignments at this level were satisfactory in being delivered using a professional demeanour. Assignments at this level were good in being delivered using a professional demeanour. Assignments at this level were very good in being delivered using a professional demeanour. Assignments at this level were exemplary in being delivered using a professional demeanour.