I will be getting sample assignments tomorrow. Once I get it I will send that too

ANALYSIS OF TWO BUSIENSS ETHICS ISSUES POSTED IN MEDIA SOURCES
Table of Contents
Article One    3
Title    3
Media Source    3
Date of the Article    3
Brief Overview    3
Analysis of Business Ethical Issue    5
Effects over Stakeholders and Linking to the Theory of Brand Activism    6
Possible Recommendations    7
Conclusion    8
Article Two    9
Title    9
Media Source    9
Date of the Article    9
Brief Overview    9
Analysis of Business Ethical Issue    10
Effects over Stakeholders and Linking to Stakeholder Theory    12
Possible Recommendations    13
Conclusion    13
References    14
Appendices    16
Article One    16
Article Two    20
Article One
Title
“Brand activism is moving up the supply chain — corporate accountability or commercial censorship?”
Media Source
The Conversation (a renowned newspaper)
Date of the Article
11 December 2020
Brief Overview
Ethical values play pivotal role in setting up the image of the organisation in an ever-changing market. In modern context, there can be multiple interpretations given for the sake of establishing good and positive brand image for any organisation. In this context, brand activism is one of the core components of modern day marketing, towards which the article entitled “Brand activism is moving up the supply chain — corporate accountability or commercial censorship?”, published in The Conversation dated 11th of December 2020 by Sommer K, Amanda S, Jessica V & Joya K focuses. The article is about exploring how brand activism is having new shift for the digital media giants such as Stuff, the New Zealand based company, which is no longer interested in promoting its services through Facebook. In fact, the ethical question that brand activism raises is related to the new policies that the companies are taking up to polish their own supply chains.
The article discusses in detail about the new policy implications, which Stuff has done recently in order to make sure that the organisation stands without the so called ‘promotion based assistance’ of social media platforms such as Facebook. This is more like the ethical question that differentiates between the corporate accountability of the organisation to the censorship of the data shared with a third party (Facebook) a commercial level. There are various dimensions, which the articles projects as vulnerable threats to the advancement of Stuff as the digital media based organisation. It simply raises question over the ethical practices of the social media platforms, which are seen having fraudulent activities in the name of promotions.
Further, the article by Kapitan et al. (2020) projects ethical question especially in the context of business to business (B2B) marketing and building of strong supply chain networks through online promotions. In fact, it is evident that the reach of social media platforms such as Facebook is wide and global. Any product, which is launched and promoted through business pages made over Facebook or through posting commercials over the Facebook accounts, is simply the way, which organisations tend to use in order to reach to a wide range of customers in a short span of time.
However, this trend, as per the analysis done in the article, is questionable because when two separate business dimensions align their goals for profitable purposes, there are some specific loopholes, which either knowingly or unknowingly enters in between and they make the whole procedure compromised. The new trend in marketing and strengthening the supply chain is now brand activism or the self-promotional strategies taken up by the companies.
The process of self-promotions, however, as argued by de Bakker, Rasche and Ponte (2019), produces the sublime question of ethical practices in business; on the one hand, the organisations that prefer online promotions have to go through the possible loss of overall images because there are some midways and loopholes that entities such as hackers take benefit from. These hackers find it apt to see the commercial of the organisations such as Stuff and by having similar names or products; they conduct fraudulent activities and even spread fake news or post hate content on behalf of the organisation. Thus, the question that seems emerging is whether or not, global organisations such as Stuff should continue with their online promotions with platforms such as Facebook.
Analysis of Business Ethical Issue
In the context of examining the ethical issue in business practice of building strong supply chain network of its own, it is important to analyse how business ethics in the context of the problem posed above functions broadly. In fact, Business ethics is a type of applied ethics or professional ethics that discusses ethical principles and moral or ethical issues that occur in a business setting. This extends to all facets of company activity and is applicable to the behaviour of individuals and corporate organisations as a whole.
As mentioned by Sroka and Szanto (2018), many people believe that high ethical standards ensure that all organisations and individuals comply with sound moral principles. However, when applying ethics to companies, certain special considerations must be considered. Businesses must make a profit to survive. If benefits are made by misconduct, then the survival of the organisation can be short-lived.
Additionally, Businesses must make a profit to survive. If benefits are made by misconduct, then the survival of the organisation can be short-lived. The corporation must balance its demands for earnings against society's needs and desires. It can be hard to achieve this balance. To assist with this, society has created laws to direct the corporation in its attempts to raise income in ways that will not affect individuals or society as a whole, both legal and implied (Dziubaniuk & Nyholm, 2020). It is also significant to examine here that how Stuff has taken the social consequences of its brand activism based decision of withdrawing from Facebook alliances for promotions.
The philosophy of ethics in business focuses on individuals' moral or ethical behaviour. It is in this sense, that many individuals automatically raise instances of illegal or unethical behaviour by individuals when addressing business ethics. Social accountability is the responsibility that an organisation assumes to have for society. It is to maximise positive impact and minimise negative effects on society to be socially responsible. A company's economic obligations are to manufacture products and services that satisfy society's needs and desires at a price that can perpetuate the business while also satisfying investors' needs.
What makes this process applicable to Stuff is the fact that it has not only taken out its share in the business deal with Facebook, but also, it has taken this decision regardless of the fact that the this decision would impact several professionals who are committed to work for Stuff in this segment of promotions. The prime ethical question is whether Stuff’s decision will affect the lives of many people who are working devotedly to promote its products through Facebook because if Stuff has decided to close this segment, they will have to lose their jobs. At the same time, readjustments will take place for Facebook employees as well, given that the current segment of promot9ng Stuff is now called off.
Effects over Stakeholders and Linking to the Theory of Brand Activism
There are two clear divisions, through which Stuff’s decision is going to give large impacts over the stakeholders. For manufacturing and customer-facing corporate products, it is the new dimensions, which were exempted however, from the first wave of true brand activism. Since B2B businesses are isolated from direct consumer interaction, managers or consumers responsible for justifying corporate decision-making have tended to place costs ahead of social or emotional concerns.
Nevertheless, as contradicted by Grosser, Moon and Nelson (2017), as arbiters of social causes, the rapid acceleration of brands has inevitably pushed back up the supply chain. Shoppers are constantly conscious of openness and motivated by it. Thus, the first impact over the stakeholders is to see the lack of clarity in promoting products through self-supply chain networks built. There will be a large number of population, which will be deprived of seeing new changes made in the products and services of Stuff, which they were able to access through commercials, posted over their social media accounts.
Secondly, the new wave of brand activism is alleged with less cost effectiveness; this is a whole new range of investment that Stuff has to make, which will put extra burden on its financial assets. The company’s investors will be affected by the notion that the organisation is about to enter in a business segment that has several new risk driven factors to cover. In fact, in order to address, or at least explain, the moral problems that usually occur in business, the question raised here regarding Stuff's business ethics aims to apply general moral concepts to the business activities
Moral philosophy refers to the principles or laws that people use to determine what is right and wrong (Ruggie, 2020). It comes into play as decisions such as whether to alert staff in advance of imminent layoffs must be taken by the manager. While workers might like advance notice, its side effects can have an impact on the quality and quantity of output. There are several philosophies of morality and each one is difficult.
Possible Recommendations
As per the observation of the overall ethical issue raised through the decision of Stuff here, the contextual inferences signify that the move of the organisation is all inclusive of the pro-social supply chain network-building concept. Stuff is keen to advance by making its policies of promotions social friendly, which is fair enough; however, the organisation must have considerations given to the large number of professionals who have dedicated their time in building organisational image in the global context.
Conclusion
A parallel structure of the online promotions can be continued without seeing the commercial censorship as the barrier to carry out the Corporate Social Responsibility (CSR) practices. The promotions of the company can be refined and further groomed by having digitally advanced techniques that are efficient enough to tackle the problems related to the fraudulent activities over online platforms. A formal alignment of the self-supply chain network structure with these promotions can also be used as a positive alternative.
Article Two
Title
“OxyContin maker Purdue Pharma may settle legal claims with a...