I was tasked to launch a new loofah from Old Spice. This loofah is filled with soap provided from old spice and when you apply the loofah to your body it dispenses soap eliminating clutter in the...

I was tasked to launch a new loofah from Old Spice. This loofah is filled with soap provided from old spice and when you apply the loofah to your body it dispenses soap eliminating clutter in the shower and provides a more efficient time.
I specifically was tasked to do a write up on the following
SMART objectives for a 1 year goal 2020-Marketing-Financials (pricing)-Societal ( Eco Friendly packaging)
Marketing mix strategy and action programs-Market Segmentation (behavioral)-Targeting (men 18-40)-Positioning ( Positioning statement)