Microsoft Word - ICT275 Assessment 4 (1).docx ICT275:Assessment4 Dr.AsoHamzehei Feb2020 T22019:ICT275InnovationandTechnologyManagement Assessment4 Topic:...

i only need introduction and company background.... Our topic is coles supermarket.


Microsoft Word - ICT275 Assessment 4 (1).docx ICT275:Assessment4 Dr.AsoHamzehei Feb2020 T22019:ICT275InnovationandTechnologyManagement Assessment4 Topic:IdeationandValuePropositionDesign Submission:SubmittheReportonMoodleby23:55onSunday07th June2020(SundayWeek11). AssessmentDetails: Brainstormwithyourteamandidentifyagap/problem/businessopportunityandprovideanIT solutionfortheidentifiedproblem.Youdemonstratethevaluepropositionoftheproposed solution/product/servicetotheactualneedsofthecustomer. Youexplaininyourreport: • TheOpportunity • Discovery • ProblemStatement • DefiningaSolution • Valuepropositioncanvas Theoutcomeofyourideationandvaluepropositionwillbereflectedinavalueproposition canvas(alongwithawrittenreportof2500words).Thevaluepropositioncanvasconsistsof twoparts.Onepartisthecustomerprofile,inwhichyoudescribeyourcustomer.Theother partisthevaluemapinwhichyoudescribehowyoucreatevalueforyourcustomer.If thosetwopartsmatchwitheachotherthenyouhaveafitinyourvalueproposition.You startwithcreatingyourcustomerprofile,afterwhichyouwillcompleteyourvaluemap. Youneedtoidentify: • Customer task: You have to keep in mind the person or the company that would buy your product or service. Write down the tasks that that person or company has to do or wants to complete in work or in life. • Customer pains: A customer pain is anything that annoys a customer when getting a job done. It can also be something that slows down or prevents the task being done. ICT275:Assessment4 Dr.AsoHamzehei Feb2020 • Customer gains: Anything that makes the customer happy is a potential customer gain. These gains can be required, expected or desired. Required gains must be provided by your service. Expected gains are those that a customer would expect but are not essential. Desired gains are those needs that customer would like to see fulfilled. • Products and services:When moving over to the value map the first action is to describe the products and/or services of your business. • Pain relievers:Pain relievers are the solutions that your products and services offer to customer pains. • Gain creators: Gain creators are the functionalities or features of your products and services that produce outcomes that customers expect or desire. • The fit: Determine if there is a fit between what the customers want and what your business has to offer MakealargeprintoutoftheValuePropositionCanvastemplate(page5)andusethisina brainstormwithcolleagues.HavealookattheExampleforAirBnBtolearnhowtheValue PropositionCanvascanbeappliedinpractice. CreateyourValuePropositionCanvasviadraw.ioorotheronlinetoolsforthesubmission alongwiththewrittenreport(theprintoutisforpracticeonly).YoucansubmittheCanvas inpdfformat. https://about.draw.io/create-a-value-proposition-canvas-with-draw-io/ Recommendedtoolsforteamstoutilizeforefficiencyofprojectmanagementandteam work: • GoogleDoc,Slide,andDrive • Trello • Slack Makesureyourreportiswrittenbasedontheguidelineofassessment4intheCourse Guideline. ICT275:Assessment4 Dr.AsoHamzehei Feb2020