Assessment Task 2 (BSBMKG418) BSBMKG418 Develop and apply knowledge of marketing communication industry – Assessment XXXXXXXXXXLast Updated: April 2018, V. No. 1.0 Page 1 of 3 Presentation on current...

i need to make a presentation based on requirements. make it simple and i mean really simple and short.


Assessment Task 2 (BSBMKG418) BSBMKG418 Develop and apply knowledge of marketing communication industry – Assessment 2 Last Updated: April 2018, V. No. 1.0 Page 1 of 3 Presentation on current issues in the marketing communication industry (Research & Presentation) Submission details Candidate’s name Phone no. Assessor’s name Phone no. Assessment site Assessment date/s Time/s The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective You will demonstrate workplace situated skills and knowledge to prepare and deliver a presentation on current issues and trends in the marketing communications industry. Assessment description In response to a workplace scenario, and using results of your research in Assessment Task 1, you will prepare and deliver a presentation on current issues and trends in the marketing communications industry and apply these trends to a team role. Procedure 1. Read the following scenario. BSBMKG418 Develop and apply knowledge of marketing communication industry – Assessment 2 Last Updated: April 2018, V. No. 1.0 Page 2 of 3 You are a marketing assistant (in an agency or marketing department within an organisation as agreed with your assessor) and you have been asked by your manager to research and present key trends to the marketing team, as part of the team’s continuous improvement, and to relate these trends to (potentially evolving) roles within the team. Your research and presentation should also show an awareness of strategic responses by marketing organisations to such trends. 2. Meet with your assessor to agree on a suitable agency or organisation to use as the basis of this task and to agree on the time and place for delivery of your presentation. 3. Research and plan your presentation: a. Identify at least two key trends of current concern for the marketing communications industry. b. List relevant digital communications technologies, platforms and devices. c. Describe the current and future impact of the trends on the marketing communications industry as a whole. d. Describe at least one strategic response by the team or organisation, including the impact of the trend on roles within the team, using everyday activities to illustrate impact. e. Briefly describe a suggested process of keeping up-to-date on trends, conducting formal and informal research, sharing knowledge and continuously incorporating new knowledge into work roles. Note: Ensure you demonstrate in your presentation appropriate mathematical skills to interpret data and statistical information. You may choose to present trends themselves, presenting graphs, charts or summary statistics, apply statistical techniques to predict trends, or demonstrate numeracy through showing applications of mathematical modelling or data science in the marketing communications industry. 4. Deliver your presentation: a. Use oral communication skills to adapt language and style to your audience. b. Structure your presentation to clearly present ideas and allow for questions, discussion and feedback. c. Use appropriate proxemics and body language. BSBMKG418 Develop and apply knowledge of marketing communication industry – Assessment 2 Last Updated: April 2018, V. No. 1.0 Page 3 of 3 d. Use active listening to interact with your audience and answer questions. 5. Submit presentation notes or slides within the agreed timeframe and in accordance with the specifications outlined below. Specifications You must: ● prepare and deliver a presentation on key trends in the marketing communications industry ● submit presentation notes or slides. Your assessor will be looking for the following foundation skills: ● numeracy skills to interpret data and statistical information for your presentation audience ● oral communication skills to present information using language appropriate to audience ● workplace interaction skills to select and use appropriate style when communicating with team members to seek or share information ● workplace research and reporting skills to: ○ apply industry knowledge to work task ○ use a continuous learning approach to improve capacity to work effectively and identify and solve problems stemming from emerging trends, including strategic responses and changes to roles or activities. Adjustment for distance-based learners ● No adjustments to procedure required. ● The presentation may be conducted using a teleconferencing tool or recorded and submitted electronically. ● Presentation notes and slides may be submitted electronically. ● A follow-up interview may be required (at the discretion of the assessor).