Answer To: I NEED TO DO AN ASSESSMENT 2... PLZ USE IEEE FORMAT THAT I HAVE ATTACHED.AND REFERENCES MUST BE...
Dilpreet answered on Dec 24 2021
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ASSESSMENT 2: RESEARCH STUDY: CRITICAL ANALYSIS OF THE ARTICLE “ANALYTICS IN A PRIVACY-CONCERNED WORLD”
ASSESSMENT 2: RESEARCH STUDY: CRITICAL ANALYSIS OF THE ARTICLE “ANALYTICS IN A PRIVACY-CONCERNED WORLD”
Jaap Wieringaa,⁎ , P.K. Kannanb , Xiao Mac , Thomas Reuttererd , Hans Risseladaa , Bernd Skiera
a. Department of Marketing, University of Groningen, the Netherlands b. Department of Marketing, Robert H. Smith School of Business, University of Maryland, United States of America c. Warwick Manufacturing Group, University of Warwick, United Kingdom d. Department of Marketing, WU Vienna University of Economics and Business, Austria e. Department of Marketing, Faculty of Business and Economics, Goethe University Frankfurt, Germany
Abstract: With the increasing use of information technology in this era of digitization, data has turned out to be one of the driving factors of most of the economies all across the globe. As voluminous amount of data is being generated, privacy of data has always turned out to be a major reason of concern and therefore, creating a notion that data analytics and privacy of data may contradict each other in one or the other sense. Though most of the firms have deployed methods and measures to protect the data, privacy of data still remains a major concern, when it comes to data analytics. Through this research study an effort has been made to discuss about different analytics methods and how these methods have been addressing privacy of data.
Index Terms—Data Analytics, Privacy Concerns, Responsibilities
I. Introduction
As digitization continues to be an essential part of the economy and data-driven environment has become a part of the business organisations all across the globe, it has become quite easy to gain insights into the behavior and opinions of the consumers. The huge amount of data flowing in and out of the organisations is often termed as big data and has been providing a number of potential benefits to the business organisations through data analytics. Though data analytics has become an integral part of most of the firms, privacy of the data remains a major concern for the organisations. Through this research study an effort has been made to critically analyse an article titled “Analysis in Privacy-Concerned World” so as to develop a better understanding of privacy, privacy concerns of the customers, privacy concerns in different functions of data analytics and how well these methods have been addressing the privacy concerns so far.
II. CONTENT OF THE ARTICLE
The authors of the article have used a clear, concise and comprehensive tone to make this article very informative. Use of heading and subheading have helped in the logical arrangement of the information and thus making it easy to understand. Some of the most prominent topics discussed by the article are:
A. Privacy Concerns of Consumers
As it has been made evident by a number of researchers, a single concept of privacy does not exist. However, in simple words privacy can be described as access to individual personal data, which is identifiable [1]. Privacy at times refers to information privacy as well. It has been further stated in the article that privacy for consumers would simply mean the extent, to which the information about them is being communicated to others. To prevent illegal and unauthorized use of consumer data, consumer rights over their personal data have been clearly stated. Furthermore, the privacy practices adopted by different organisations have a direct impact on the perceptions and concerns of the consumers. Depending on the place, time and method of sharing the personal...