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Microsoft Word - ass 2 itech 7401 team business case 2019-05.docx ITECH 7401 LEADERSHIP IN IT PROJECT MANAGEMENT CRICOS Provider No. 00103D ass 2 itech 7401 team business case 2019-05.docx Page 1 of 3 Assignment 2: Team Business Case Overview The purpose of this task is to provide students with practical experience in working in teams to develop a project business case in order to solve an IT business problem. Timelines and Expectations Percentage Value of Task: 20% (45 marks) Due: Week 8 – Friday, 20th September 2019 at 4:00 pm Minimum time expectation: Preparation for this task will take approximately 20 hours Learning Outcomes Assessed The following course learning outcomes are assessed by completing this assessment: K1. Analyse and evaluate various project management methodologies utilised on IT projects. K2. Understand the importance of strategic alignment of IT projects to organisational objectives. K3. Investigate and evaluate a variety of strategies for coordinating IT project change. S1. Apply project planning and selection techniques. S2. Demonstrate theoretical and practical implementation of leadership, team building, and performance management approaches for IT projects. S3. Utilise decision making and problem solving approaches to resolve and pre-empt range of problems on IT projects. S4. Apply delegation and negotiation techniques in order to manage organisations, stakeholders, and team members on IT projects. A1. Construct written and verbal approaches to developing and presenting IT project documentation. A2. Implement a systems thinking approach to managing IT projects. Assessment Details Background A business case is the first deliverable in the IT project life cycle. It provides an analysis of the organisational value, feasibility, costs, benefits, and risks of several proposed alternatives or options. A business case helps to determine whether or not a project justifies an organisations investment into a project. The business case defines the problem and its impact and performs a cost benefit analysis for the proposed solution. It also looks at possible alternative solutions. The business case should also provide a check to see that the project aligns with the organisation’s strategic plan. For on preparing a business case, see: http://www.cio.com.au/article/433382/how_make_winning_business_case/ ITECH 7401 LEADERSHIP IN IT PROJECT MANAGEMENT CRICOS Provider No. 00103D ass 2 itech 7401 team business case 2019-05.docx Page 2 of 3 Requirements In this assignment, you will be required to form teams of approximately four (4) people. One team member is to be elected the project leader for the duration of the project. Teams will prepare a project business case based on an IT project case study and should use their own initiative regarding assumptions and the scheduling all deliverables. An electronic copy of a case study will be available from your tutor or course lecturer (alternatively your team may wish to propose their own project—please get permission from your lecturer before proceeding with this). Ideally the business case should contain details of the following: • introduction and description of project background • description of project objectives (including link to organisational mission statement) • description of the current situation (including a SWOT analysis) • outline of problem/opportunity statement • details of critical assumptions and constraints • an analysis of options and recommendations • financial analysis (npv, roi and payback figures) • preliminary project requirements (project preliminary scope) • budget estimate (cost model and baseline) • schedule estimate (including work breakdown structure level 3) • list of potential risks Templates for the above documents are available from your lecturer/tutor. You can use these as a basis, but you are encouraged to research new and innovative ways of presenting your business case. A quality team business case will demonstrate a synthesis of plan content, templates and ideas acquired from project management professionals and academic authors with details from the case study provided. Innovation marks may be awarded for evidence of additional deliverables, team participation such as meeting agenda’s and minutes, leadership approach etc. Academic Presentation Business plans should be presented as a business or management style report, in accordance with: • General Guide to Referencing: https://federation.edu.au/__data/assets/pdf_file/0020/313328/FedUni-General- Guide-to-Referencing-2016ed.pdf • General Guide to Writing and Study Skills: http://federation.edu.au/__data/assets/pdf_file/0018/190044/General- Guide-to-Writing-and-Study-Skills.pdf, see p.36. Submission Team Business Plans should be submitted in electronic format by the team project leader via moodle (one per team). agyas Highlight ITECH 7401 LEADERSHIP IN IT PROJECT MANAGEMENT CRICOS Provider No. 00103D ass 2 itech 7401 team business case 2019-05.docx Page 3 of 3 Marking Criteria/Rubric Assessment Criteria Marking Scale Poor Excellent 1 ....................... 5 Introduction/background and business objectives 0 Current situation, problem/opportunity statement (SWOT analysis), critical assumptions and constraints, and analysis of options and recommendations 0 Financial analysis 0 Budget estimate 0 Preliminary project requirements 0 Schedule estimate 0 Potential risks 0 Innovation 0 Report presentation and referencing 0 Total Mark [45 marks] 0.0 Total Worth [20%] 0.0 Feedback Feedback and marks will be provided in Moodle. Marks will also be available in FDL Marks. Plagiarism: Plagiarism is the presentation of the expressed thought or work of another person as though it is one's own without properly acknowledging that person. You must not allow other students to copy your work and must take care to safeguard against this happening. More information about the plagiarism policy and procedure for the university can be found at http://federation.edu.au/students/learning-and-study/online-help-with/plagiarism Please refer to the Course Description for information regarding late assignments, extensions, and special consideration. A reminder all academic regulations can be accessed via the university’s website, see: http://federation.edu.au/staff/governance/legal/feduni-legislation

itech7401-ass-2-team-project-business-case-gcrtbyl5.pdf

Dilpreet · Accepted Answer

2
BUSINESS CASE FOR REVIEW OF E-MARKETING STRATEGY OF PORT FAIRY CARAVAN AND CAMPING PARK
Table of contents:
	Main heading
	Page number
	Introduction/ Background
	3
	Business objective/ Project objective
	3
	Current situation SWOT analysis
	4
	Opportunity statement/ problem outline
	5
	Critical assumptions & constraints
	6
	Analysis of available options of marketing strategy
	6
	Analysis of data retrieved through survey of vacationers
	7
	Recommendations 
	8
	Financial analysis
	8
	Preliminary project requirements
	9
	Budget estimate
	11
	Schedule estimate
	11
	Work brake down structure
	11
	List of potential risks
	13
	Conclusion 
	13
	References
	13
Introduction/ Background:
Port fairy caravan and camping park whose e-marketing strategy has to be evaluated by our advertising company is located on the coast of South West. This caravan and camping park offers a wide range of accommodations to vacationers. Campers can chose from powered and non powered sites and newly renovated holiday cabins.
The caravan and camping park is managed by director Jerry Maguire. Currently Maguire has involved e-promotion strategies such as posts on community website, community notice boards, online newsletters, a mobile app, advertisement on social media etc. for the promotion of business.
Maguire wants to review the park’s e-marketing, in order to determine the most economical and impactful approach so that enormous costs of online advertising can be reduced.
The goal of this business case is analysis and evaluation of e-marketing strategy by South West Advertising Inc. managed by CEO Bob Sugar and the firm’s Director e-advertising Rod Tidwell.
The evaluation includes investigation and review of all current e-marketing strategies of Port fairy caravan and camping park.
The evaluation report also includes changes in bookings, comparison with competitors, ROI and recommendations.
Customer feedback has been analyzed through customer surveys to improve the marketing strategy
Financial analysis has been done to check the feasibility and sustainability of the proposed project.
Budget and schedule estimates for the project have been designed as well.
Preliminary requirements of the project including the project scope, milestone list and project acceptance criteria have been included.
List of potential risks along with a brief conclusion have been mentioned at the end of the report.
Business Objective/ Project objective:
The objective of this project is to evaluate and analyze port fairy caravan and camping park’s existing e-marketing strategy to maximize the profit and bring down the enormous cost involved in online marketing. Key stake holders are to be managed and customer profiles have to be understood. The goal is to finish this project on time and in budget satisfying the key stakeholders, employees and the customers. Finally a report reviewing the digital presence and messaging approaches along with a report presenting ROI and recommendations of new e-marketing strategy and a final presentation needs to be delivered to key stakeholders. 
Five stage approach developed by Forbes (2012) with below mentioned points has been used for evaluation:
1. Evaluation of existing digital marketing: this includes the SWOT analysis, problem outline, assumptions and analysis of available options of marketing strategy.
2. Examination of customer profiles
3. Digital presence review has been given in terms of various recommendations.
4. Evaluation of messaging strategies
5. Review of marketing ROI
Current situation (SWOT analysis):
The existing e-marketing strategy of the caravan and camping park includes online newsletters, community website, community notice boards, a mobile app and advertising on popular social media sites and Google. The plan is to implement e-marketing strategies which will have a bigger impact with a lesser cost.
The SWOT analysis of the existing e-marketing strategy is as below:
Strengths: 
1. The destination is unique and has a lot to offer in terms of accommodation offers and food.
2. It has a unique appeal during the festival season such as winter weekend events.
3. Apart from accommodation and food several other activities are available for the tourists visiting the PFCCP.
4. The self contained cabins can accommodate upto 6 people and are not so expensive thus provide value for money.
5. Digital marketing has created awareness about this beautiful place globally thus generating more revenues.
Weaknesses:
1. As seen in past few years there is not much of economic growth in the region so there is not much volume to spend on promotion of tourism.
2. Due to lesser investments the customers have also started losing their interest in the area.
3. There is lack of effective digital tools.
Opportunities:
1. Creation of international awareness through more and more e-marketing strategies will bring in a lot of customers and in return good revenue could be earned.
2. Regulations by the government has softened thus e-marketing strategies could be designed to attract customers.
3. Cross industry marketing can prove to be extremely beneficial.
4. Digital tools can be build to support bookings and planning.
Threats:
1. The travel business is not growing as expected even after involving a huge amount of money in promotion strategies.
2. There is very slow economic recovery both in the country and in traditional target markets.
3. Competition is really strong from other players in the market.
4. Taping into other markets will not be an easy task.
5. The stakeholders may not like the strategy developed.
Opportunity Statement/ Problem outline:
The target market that PFCCP management is seeking is not only to attract travelers to visit places but instead involve them in some activities that would benefit PFCCP.

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