In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the...

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I need price on this assignment please.


In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona. In this milestone, you will consider promotion, specifically marketing communication channels, and price. You will receive instructor feedback on this milestone, revise your work, and add it to your project submission. Prompt Complete the Module Four Milestone Worksheet in your Soomo webtext and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Four Milestone tab from the Chapter Four drop-down menu. Use the persona from your Module Two Milestone, with revisions based on instructor feedback, as the basis for this milestone. Specifically, you must address the following rubric criteria: · Promotion · Recommend two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based on your persona. · Price · Explain how one of the following is used to determine the approach to pricing for any offering. · Company profitability · Competitor pricing · Target market price sensitivity · Identify which one of the four basic pricing strategies (skimming, premium, economy, or penetration) you feel is most appropriate for your chosen product and persona, and describe the general advantages and drawbacks of that pricing strategy. Guidelines for Submission Download your completed Module Four Milestone Worksheet from Soomo and submit it as a Word document. Sources should be cited according to APA style. A-Name and briefly describe your first marketing communication channel. Your response should be one paragraph long. B-Explain why the marketing communication channel you chose is appropriate, given your persona. Your explanation for the marketing communication channel you chose must be one paragraph in length. C-Name and briefly describe your second marketing communication channel. Your response should be one paragraph long. D-Explain why the marketing communication channel you chose is appropriate, given your persona. Your explanation for the marketing communication channel you chose must be one paragraph in length. E-List your research sources using APA Style. A hanging indent will automatically be applied to your reference list when you download your work as a Word document.
Answered 2 days AfterMar 20, 2023

Answer To: In the Module Two milestone, you selected a product and developed a persona that reflects your...

Ankita answered on Mar 22 2023
45 Votes
Marketing communication channel strategy and Pricing                 2
MARKETING COMMUNICATION CHANNEL STRATEGY AND PRICING
Marketing C
ommunication- Importance
    Different communication channel can be deployed for marketing by an organization to reach numerous people at the same time without over expending. Now a days an organization cannot expect potential customer only by making posters. One needs to be more strategic and need to work on various factor for taking the decision. Marketing communication channel helps to increase the return on investment by targeting different types of audience. There are two types of communication channel one being the traditional communication channel which do not rely on the internet like posters, bill board, organizing event and the other being the digital marketing communication channel which uses internet .Digital marketing channel has potential to reach wider audience for a very reasonable cost.
I am Mac working as a marketing manager in a FMCG company and am here discussing about various marketing channel for the new beauty product to be launched and the pricing strategy of the new prodct.. Here I have chosen digital marketing channel to market the product. As marketing when done digitally reaches to a wider set of audience and is cost effective this has been chosen. I want to market the product via social media influencer and Email marketing.
Both the marketing channel have been further explained below.
Marketing by Social media...
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