i need litreture review for my intergrated business management project, my topic is Nandos . i need to answer my research questions like related to customers service satisfaction, how can it more...

Management
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LITERATURE REVIEW
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According to the words of Roberts (2009) the company mainly tried to improve the product and service quality for attracting the customers. The company also provides customized services to the regular customer for increasing the growth level and reputation. According to the words of Kozak (2017) the company has to introduce productive strategies and methods for satisfying the customers in a productive way. If the customer is satisfied it helps the company to improve the sales and overall revenue. Satisfied customers act as active promoter of the company, and it also helps the company to create loyal customers. According to the words of Robert (2009) Nandos is using fast food and fast casual service model for satisfying the customers in a productive way. We know the fact that customers give more importance to the quality of product. If the quality is good the customers are ready to pay high prices. The company also used FireStarters community for creating new menus and satisfying the customers in a productive way. According to the words of Su-lise Tessendorf (2014) General Manager for Brand and Strategy, Nando’s FireStarters community helped the company to...