Complete the following case study assignment and submit the assignment by 11:59 PM CST Thursday. "A Starbucks on Every Corner" A Starbucks on Every Corner In 2008, Starbucks announced that they would...

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Complete the following case study assignment and submit the assignment by 11:59 PM CST Thursday. "A Starbucks on Every Corner" A Starbucks on Every Corner In 2008, Starbucks announced that they would be closing 600 US stores. Up to that point, Starbucks stores had added new offerings, including Wi-Fi and music for sale, but started to lose its warm "neighborhood store" feeling in favor of a chain store persona. Harvard Business Review points out that in this situation, "Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special." Meaning, to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity. HBR's case study shares three problems with the growth of Starbucks: alienating early adopters, too broad of an appeal, and superficial growth through new stores and products. Harvard recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand. Taking from: https://www.onlinecollege.org/2011/10/03/20-classic-case-studies-every-business-student-should-know/ Answer these questions (explain in seven to ten lines): 1. Why do you think Starbuck’s was providing “an experience that is no longer special”? 2. Do you agree that in order “to keep up, Starbucks would either have to cut prices, or cut down on stores to restore its brand exclusivity”? 3. Provide three recommendations the coffee company should instrument to enhance success. Submission Instructions: Write your responses in a Word document (.docx). Submit your document to this assignment when ready. Late assignments will be accepted, decreasing by one letter grade on the assignment. Grading Rubric: Your assignment will be graded according to the grading rubric.
Answered Same DayApr 14, 2021

Answer To: Complete the following case study assignment and submit the assignment by 11:59 PM CST Thursday. "A...

Tanaya answered on Apr 16 2021
134 Votes
Running Head: A STARBUCKS ON EVERY CORNER                     1
A STARBUCKS ON EVERY CORNER         3
A STARBUCKS ON EVERY
CORNER
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Question 1
With the number of stores, increasing despite the prices of the coffee and the food sold by Starbucks are at a premium rate may have contributed in affecting its charm. There was a time, Starbucks stores were less and only people who could afford premium Italian brand coffee would enjoy the services (Quelch, 2008). However, with the increase in the number of stores people are less keen on splurging on coffee at such a high price. Especially when there are stores like Mac Donald’s and Dunkin Donuts who are selling quality coffees at a cheaper price.
In addition, the cheap marketing strategy of innovating new concept food items on their menu and opening a greater number of outlets have doused the enthusiasm and reduced the brand loyalty of the consumers who once, used to enjoy Starbucks coffee. With the increase in the outlets, the time...
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