I need help with my Integrating Experience class, for Business Administration major! Here is the assignment, let me know if you have any questions. Apple Case Analysis Take an apple product and do...

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I need help with my Integrating

Experience
class, for Business

Administration
major! Here is the assignment, let me know if you have any questions.









Apple Case Analysis






Take an apple product and do some research on it:



Identify when it went to market



Identify where it is made



Identify what the annual sales of it are in the US and Globally



Identify competitors in this market



Complete a SWOT analysis on this Apple product and also its competitors..make a nice table!



Develop a perceptual map of this market space including all competitors.. Go here to learn about perceptual maps…You can also google how to create a perceptual map and you will get many items to look at::Here is an example:
https://www.youtube.com/watch?v=FQ2XGgbNXWY

Answered 4 days AfterJan 14, 2021

Answer To: I need help with my Integrating Experience class, for Business Administration major! Here is the...

Swati answered on Jan 19 2021
156 Votes
Apple Case Analysis
Apple Inc. is a MNC which was established in California in year 1976 and was incorporated in year 1977. Initially Apple was
in computers only for around 30 years but now it manufactures, designs and markets a wide range of hardware products, software products, personal computers, applications, operation system software, display and peripheral products etc.
AirPods is the product for this case analysis which is Bluetooth based earbuds, a creation of Apple. The first release of these airpods took place on 13th December, 2016 followed by another generation release in March, 2019. Within just 2 years, these Airpods captured market and became most popular accessory which is viral sensation now days.
Airpods features audio playing, built in microphone filtering the background noises and offering high sound quality. There are optical sensors as well as built in accelerometers and the ear placement enabling the automatic working, pausing and connecting. Later hands free support, H1 chip, longer talk time and wireless charging case were offered by the second generation.
Airpods are assembled in China but organization has shown interest in foreign investments and even has made few in past years to diversify the manufacturing.
Annual sales of Airpods in year 2017 were between 14-16 million Airpods which reached to 35 million in year 2018 and 60 million in 2019. As per analysts, Airpods make up 60 percent of...
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