I need a powerpoint presentation based on this paper that I attached in the file below. I need 7 slides no speaker notes. Please use bullet points to do the ppt.
Running head: QATAR AIRWAYS 1 Qatar Airways International Business Audit Walid Lamkhatri Felician University QATAR AIRWAYS 2 Qatar Airways International Business Audit A business organization is always expected to make its targeted profits in the market it performs. However, if it operates only within national boundaries, it will always earn limited profits and one day, it will not have enough popularity. So, a business should always plan to expand its business internationally and compete on a global level so that international customers also buy from it. It is a very good idea to go and do business internationally because more profits can be earned, but the business might risk to fail. This is why I chose to do research on Qatar Airways which is now famous around the globe. Qatar Airways is established in 1993 and it is owned by the government of Qatar. It is an aviation business organization, which is very popular in international aviation industry. The airlines offer 177 flights to 150 locations around the world daily and it has a huge workforce of 46,000 employees. The organizational structure is very complicated, where a major upper management section of the company is controlled and managed directly under the Group CEO executive Akbar Al Baker. Although the organization has its headquarter in Doha Qatar and it has maintained a decentralized management, which works as a network for the company. The company operates in more than 150 locations, but the hub of Qatar Airways is Hamad International Airport. The airways company offers its services to America, Asia, Middle East, Africa and Europe (Qatar Airways, 2018). Qatar Airways has been very skillful when it comes to the use of schemes for the benefit of the company. The airways has worked together with international service providers for the offering services that has made the travelling experience of the passengers special and effective to that of the rivals in the market. This airline company offers its customers complimentary QATAR AIRWAYS 3 services such as free visa’s, 30 day touring offers, free transit visa and most importantly free stay over. It is worth the mention that in order to avail the benefits provided by Qatar airways, the passengers have to accept the terms and conditions of the company, which basically makes the organization profitable. The airways have also managed to attract the customers on their honeymoon by offering packages that are planned for honeymoon couples (Qatar Airways, 2018). Qatar Airways offers the international travelers a great travelling experience. They offer special meals for persons with medical issues, child special foods including ice cream, chocolate, sweets and many other stuff. As for the regular passengers travelling through the airlines regional foods are provided, while there are options for choosing between vegetarian and non-vegetarian that are also available (Qatar Airways, 2018). The tissues and furniture that are used are within the aircrafts and the materials used are all from the premium quality. The aircrafts are also one of the best in class, making travelers around the world confident of themselves in deciding on taking Qatar Airways as an airline. The aviation industry in which Qatar Airways is a best competitor and has a possibly chance of growth. It is expected that the global industry is set of benefit from a stable growth increasing from 4.6% in 2017 to 4.7% in 2018. The number of passengers has also increased by 6% than 2017’s 4.1 billion in total. There is also a stable growth noticed in the shipment of cargos. Although the fuel prices, labor expenditure and implementation of newer technology are cutting deep to the profit margins (IATA, 2017). Regardless of the increase in the prices of fuel and airline tickets, the number of passengers has increased globally. The increasing customer traffic is set to increase the revenue QATAR AIRWAYS 4 of the business. It is assumed that until the end of 2018 the total revenue earned by aviation industry would be 581 billion, a growth of 9.2% than 2017 (IATA, 2017). It is assumed that of the number of customer continued to increase in the same rate the availability of the ticket would slowly reduce, which will increase the aviation business and aviation business organizations and will increase the capacity of the fuel load. The global aviation companies such as Qatar Airways are facing competition from the local airlines companies that are operating in local places. The major competitors are Southwest Airlines, JetBlue Airlines, Spirit Airlines and many more (Digi Bulletin, 2018). As referred by Rodríguez and O’Connell (2018), local aviation companies have smaller routes because they can work with limited capacity, few crews and cheap fares making it hard for the international companies to compete because sometimes if there is a traveler looking for ticket on his budget, he or she would get even if the quality of the airline is poor. The competition is also noticed at the global level, as all international aviation organizations try to offer best deals and that could also offer good profit. The other international aviation organizations such as Lufthansa, Emirates, and Singapore Airlines are creating competition for Qatar Airways as the referred international airlines offer great services in Europe, Asia and USA, where Qatar Airways offers its services also. (The Independent, 2018). Qatar Airways had faced many different issues such as restricted visa, carrying of cargo, political issues, air ticket pricing and multicultural human resource management on global scale. Firstly, in many countries Qatar Airways is not being able to offer its services because the local government of these countries have stopped their policies for visa, which makes the company not to give the air travelers their services (Qatar Airways, 2018). QATAR AIRWAYS 5 Also, Qatar Airways have faced many problems with the import and export duties applied on its cargos, making the profit percentage to be very poor. It is also seen that Qatar Airways have not been able to work in countries where Qatar doesn’t have diplomatic relationship. The increase in the fuel prices, as stated by Qiu and Chen (2018), have forced the airlines companies to higher the air tickets price so they could get a good amount of profit so they could keep up with the business. In many countries the economic strength has made Qatar Airways to higher the ticket prices in fact, they have faced many problems with making the prices equal for all the countries as the price of the currencies is different. In the term of Foreign Direct Investment, Qatar Airways has chosen to enter Indian aviation market as the government of India has promised an ownership percentage of 100%. India has a huge population and is currently one of the fastest growing economies. In addition, a country has air routes to neighboring countries, which makes the choice by Qatar Airways logical and profitable, however, the local aviation companies are opposing 100% FDI, therefore, the entry to the Indian market is pending (Hindustan Times, 2017). Qatar Airways has to maintain a high standard of quality for its products offered to the passengers, therefore, large amounts of money are expended for retaining the standards of the products relating to food, leisure items and furniture that are used by the air travelers. In order to benefit in the local market, Qatar Airways uses its global partners for importing products. The importing of the products is done through cargo air carriers of the company (Qatar Airways, 2018). Qatar Airways uses the global partners and their business ties to get products at cheaper rate, which met national standards, eventually giving the company competitive edge over the local aviation companies who struggle to offer all the quality products on cheaper rates. In order QATAR AIRWAYS 6 to provide its passengers the best in class foods and utility products, Qatar Airways uses international business partner both partners work as a team, offering the best of both sides. In case of availing regional foods at best rates and quality, Qatar Airways ties up with regional business partners in the zone, they are serving (Supply Chain Digital, 2018). As Qatar Airways operates internationally, it is very aware and strategic about its human resource policies. As mentioned by Caliskan (2010), international business organizations must be very careful about their human resource policies to save the potential risk of different types of cultural, religious and social expectation of the employees, offering service to a huge number of customers. Even though Qatar is an Arab country, Qatar Airways starts to recruit staffs from all over the globe. In case of career opportunity, Qatar Airways has also given newcomer chance to learn the skills necessary for becoming a part of aviation industry (Gulf Times, 2018). As for the human resource retention policies, Qatar Airways has proved itself as one of the most preferred aviation business organization internationally. The company based on its consistently high profit earning has focused on the development, recruitment of staffs with medical benefits, enough salary and accommodation facilities for international staffs travelling most of the time. The company has fixed salary rates and employees offering service areas where the minimum wages rates are high do not get more salaries. In case of employees offer longer duty hours, the wages are paid on fixed rates. This airline company has a very fast and formal organizational culture, however, it has assessed the importance of multicultural practices and have been very flexible in its approach. As supported by Meyer and Xin (2018), multicultural prioritization is a very effective human resource retention policy. QATAR AIRWAYS 7 To consider the growth in the aviation business recognized in the last few years, it could be assured that the near future years are helpful for aviation business companies such as Qatar Airways. The company is planning to buy a dozen of new passenger aircrafts every year based on the increasing number of air travelers around the globe