I need 5 ppt slides with no speaker notes highlighting the content of the paper in the attachment below. This ppt is worth 13% of my grade. Please make sure to do it well. Only use bullet points to highlight the content of this paper.
NEW YORK METS BASEBALL TEAM 2
Marketing has become a very popular concept as it directly results in the creating
awareness among people in the target market (Jeofavorito, 2017). Marketing is even critical in
areas such as sports because it help teams to enhance their overall popularity. The present study
outlines how New York Mets which is a baseball team can use the concept of marketing to
interact and communicate with its fans.
New York Mets has is a baseball team of America and it has won the title of World Series
Championship in the year 1969 and 1986. The team is member of National League East Division
and it competes in major baseball leagues at domestic and international level. The season 2018 is
going to be very critical for New York Mets and it is looking forward to interact with its fans in
the best possible manner. However, it can be critically argued that the team is facing different
types of issues linked with marketing and communication (New York Mets, 2018). At present,
New York Mets emphasise on using various tools and techniques of promotion with an objective
to retain the old and attract the new fans. It can be expressed that in its official site, New York
Mets has also integrated a promotional page with the help of which it renders information about
the new and upcoming baseball events.
On the contrary of this, it can be argued that the present strategy employed by New York
Mets cannot be termed as effective regarding carrying out marketing and promotion of the team
to its fans. Inadequate planning and resources are the primary factors which have resulted in
creating obstacles for the team to promote itself for the upcoming season 2018. To deal with the
identified issue and attain desired objectives of marketing, the brand will be required to identify
NEW YORK METS BASEBALL TEAM 3
and understand the current situation and external environment factors which affects the overall
marketing strategy. The present condition for New York Mets is mentioned below as:
Competition The marketing and promotional strategies of New York Mets have been adversely
affected due to increasing competition in the market (Jeofavorito, 2017). Nowadays, many
baseball teams are competing with each other to secure the position of number one, and at the
same time, aggressive marketing by baseball teams is carried to communicate with fans and
attract them.
Social and cultural aspects At the time of developing and implementing marketing strategies,
it is now required by baseball teams to emphasise on aspects such as social and cultural factors.
New York Mets marketing practices have been criticised because the baseball team has neglected
the social, cultural aspect within the same.
Economy Marketing practices and promotional strategies are directly influenced by the
economic conditions prevailing in the marketplace. The aggressive marketing of New York Mets
has been affected negatively because of the changes in disposable income of fans or people
living in the country. The marketing strategies are not able to provide desired outcomes because
low income is restricting the fans to purchase the ticket and watch New York Mets playing.
It can be expressed that New York Mets is required to meet expectations of its fans regarding
winning more matches in every possible manner (New York Mets, 2018). The team members in
New York Mets are now needed to enhance their skill set so that they can give best of their
performance during the baseball match. The selection of New York Mets in season 2018 has
been carried out on the basis of its popularity and talent of team members.
NEW YORK METS BASEBALL TEAM 4
At present, the team is facing different issues and challenges because it does not have
adequate fans which can support the team in the upcoming season of 2018. In addition to this,
the channels used for marketing communication are also not able to provide desired results and
outcomes to the team. To increase its fan base, it is required by New York Mets to revise its
marketing strategies by considering factors such as external environmental elements and
resources needed. Availability of adequate funds will help the team to develop and implement
more useful marketing strategy and attract the desired number of fans for the upcoming season
2018.
Wheel of consumer behaviour and the concept of exposure can be very helpful for the
team as it will support in providing adequate information about the decisionmaking process of
fans along with the potential factors which affect the process. Wheel of consumer behaviour is
taken into consideration by many marketers as the concept contributes to developing suitable and
practical strategies for marketing and promotion (Mets, 2018). The analysis of consumer
behaviour includes three different aspects which are consumer environment, consumer behaviour
and cognition.
The first component which is affect and cognition is linked with how the people in target
market feels and think. The use of this component will help New York Mets to understand what
kind of factors will affect the decision making of fans (New York Mets, 2018). The element
which is consumer behaviour will help New York Mets to observe and measure the behaviour the
fans whereas the aspect of consumer environment will assist the team in understanding the4
thinking process of fans. Based on the information collected, effective marketing strategies can
be developed by New York Mets.
NEW YORK METS BASEBALL TEAM 5
The concept of exposure will help the team to understand the overall extent to which fans
are being exposed to the team. According to this concept, the team will be required to select the
targeted fan base, and then it will be required to develop strategies and action plan to attract the
same.
It can be inferred that New York Mets present marketing strategies are not effective and
to attract an adequate number of fans for the season 2018; the brand will need to focus on two
significant aspects which are the concept of exposure and Wheel of consumer behaviour. It can
be concluded that the two aspects will help in identification of the right fan base, their thinking
and entire process of decision making. Based on the information collected, marketing strategies
can be developed by New York Mets to attract fans.
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References
Jeofavorito, (2017). Purple Turf, Moss and Soccer, Cuban Fights The Refs; Some Fun April
Fool’s Stunts . [Online]. Accessed through http://joefavorito.com/tag/newyorkmets/.
[Accessed on 20th April 2018].
Mets, (2018). [Online]. Accessed through
http://newyork.mets.mlb.com/nym/fan_forum/marketing_programs.jsp. [Accessed on
20th April 2018].
New York Mets, (2018). [Online]. Accessed through
https://www.forbes.com/teams/newyorkmets/. [Accessed on 20th April 2018].
New York Mets, (2018). [Online]. Accessed through
https://www.foxsports.com/mlb/newyorkmetsteam . [Accessed on 20th April 2018].