I need 2 responses to each student discussion board post. Please keep separate and in order. each post should be at least 150 words each with references Turnitin is being used to check for plagiarism and Please use APA format. 300 words total
Julie Arney
XXXXXXXXXX:26am Mar 5 at 7:26am
Every business wants to play up their strengths and downplay their weaknesses. For example, nobody would argue that candy is healthy, but a manufacturer wouldn't be dishonest by saying it was "gluten free", or by saying pre-packaged chicken is "Keto friendly". This is similar to the issue of greenwashing, in which manufacturers overstate the environmental attributes of the product. If I were a marketing executive, I would be honest to consumers about the product. I would not have an issue touting any good aspects of the company and would not mention the not-so-good aspects. However, I would not be okay with all 6 sins of greenwashing. I don't have a problem with the hidden trade-offs, but I would have a problem with the sin of no proof. I would not feel comfortable making a claim that either wasn't true or couldn't be proven. Manufacturers should be proud of any environmentally friendly decisions they make and that information should be easily available to the consumers. The hidden trade-offs sin believes that it's dishonest to tout the positive without mentioning the negative. However, I think that's true in any industry like with my candy example earlier. One example from the article states "Office technology (printers, copiers, fax machines) that promote energy efficiency without attention to hazardous material content, indoor air quality, or compatibility with recycled paper or remanufactured toner cartridges" (TerraChoice Environmental Marketing). I wouldn't expect any company to mention their hazardous material content or indoor air quality.
Ultimately, I do believe that businesses need to be honest and back up any claims. However, I do not feel that every aspect of how they do business - the good, bad, and ugly - needs to be made public. All companies, no matter how natural and healthy, will use tractor trailers to transport their product, or use too much of the wrong type of plastic in their packaging.
TerraChoice Environmental Marketing Inc.(n.d.).The ‘six sins of greenwashing’: A study of environmental claims in North American markets(Links to an external site.)Links to an external site..The Six Sins of Greenwashing. Retrieved from http://sinsofgreenwashing.org/index6b90.pdf U.S. Small Business Administration. (n.d.).
Harry Willis
XXXXXXXXXX:37pm Mar 5 at 12:37pm
Reading the six sins of greenwashing, a business would be looking at the dangers and why would a company try and sell you something that is green or what they say is green. If I can prove without a shadow of doubt that my product is “green by virtue of the environment and the safety my product can bring for your business then of course you’ll do what little research there is and then you’ll buy into my product. The problem almost goes back to our discussion In the earlier weeks and that is who’s telling the truth and what extensive background did you check for the business to be considered a reliable source. The days are long gone with telling someone that everything is good and you can believe me.
The dangers that any business would face while using what they believe is a greenwash product, is that the product itself might fall into one of the six categories and then once you figure out which one it is, make it known to the seller and hopefully you don’t have a contract binding you into this. If you do and show proof that the contract had malicious intent, then it actually voids the contract form our reading back in week four under contracts. To be honest dependent what the product is, I would actually indulge in the product. Many say that they wouldn’t do this to the environment but I look at it as a business stand point. Without breaking any laws, I would really consider what’s wrong with what I’d be doing.
I would also be upfront with any consumers that I deal with my business. If the consumer has no idea what I’m taking about I would give him an example of the “green” theory and tip toe in the 6 sins, but the way I sell it would make them buy it. So I would have a policy that would state we have greenwash products even if we didn’t sell them to a specific company and they received something that isn’t, not my fault. A lot of it would have to do with selling something that would fall under the illelevance of the product meaning making an environmental claim that may be truthful but is unimportant and unhelpful for consumers seeking environmentally preferable products. It is irrelevant and therefore distracts the consumer from finding a truly greener option (Six Sins of Greenwashing 2017).
The Six Sins of Greenwashing: A Study of Environmental Claims in North American Consumer Markets XXXXXXXXXXTerraChoice Environmental Marketing INC. Retrieved from: http://sinsofgreenwashing.com/index6b90.pdf
Harry Willis
XXXXXXXXXX:37pm Mar 5 at 12:37pm
Reading the six sins of greenwashing, a business would be looking at the dangers and why would a company try and sell you something that is green or what they say is green. If I can prove without a shadow of doubt that my product is “green by virtue of the environment and the safety my product can bring for your business then of course you’ll do what little research there is and then you’ll buy into my product. The problem almost goes back to our discussion In the earlier weeks and that is who’s telling the truth and what extensive background did you check for the business to be considered a reliable source. The days are long gone with telling someone that everything is good and you can believe me.
The dangers that any business would face while using what they believe is a greenwash product, is that the product itself might fall into one of the six categories and then once you figure out which one it is, make it known to the seller and hopefully you don’t have a contract binding you into this. If you do and show proof that the contract had malicious intent, then it actually voids the contract form our reading back in week four under contracts. To be honest dependent what the product is, I would actually indulge in the product. Many say that they wouldn’t do this to the environment but I look at it as a business stand point. Without breaking any laws, I would really consider what’s wrong with what I’d be doing.
I would also be upfront with any consumers that I deal with my business. If the consumer has no idea what I’m taking about I would give him an example of the “green” theory and tip toe in the 6 sins, but the way I sell it would make them buy it. So I would have a policy that would state we have greenwash products even if we didn’t sell them to a specific company and they received something that isn’t, not my fault. A lot of it would have to do with selling something that would fall under the illelevance of the product meaning making an environmental claim that may be truthful but is unimportant and unhelpful for consumers seeking environmentally preferable products. It is irrelevant and therefore distracts the consumer from finding a truly greener option (Six Sins of Greenwashing 2017).
The Six Sins of Greenwashing: A Study of Environmental Claims in North American Consumer Markets XXXXXXXXXXTerraChoice Environmental Marketing INC. Retrieved from: http://sinsofgreenwashing.com/index6b90.pdf
Rubrics/Marking Guidelines :
I need 2 responses to each student discussion board post. Please keep separate and in order. each post should be at least 150 words each with references Turnitin is being used to check for plagiarism and Please use APA format. 300 words total