I need 10 slides following the instructions and using the rubric as well as a half page proposal which I need to hand in before hand on April 14th. Very straightforward and need everything answered that is on the paper. Please follow the rubric. I am in Grade 11 so it should be worded like a highschooler
BBB4M FST Rubric - PPT Criteria Level 1 Level 2 Level 3 Level 4 Knowledge and Understanding • Demonstrates limited knowledge of content. Demonstrates limited understanding of concepts. • Incorrect or lacking use of business concepts or terms • Demonstrates some knowledge of content. Demonstrates some understanding of concepts. • Attempting to use business concepts and terms correctly. • Demonstrates considerable knowledge of content. Demonstrates considerable understanding of concepts. • Correct use of a variety of business concepts and terms. • Demonstrates thorough knowledge of content. Demonstrates thorough understanding of concepts. • Demonstrates superior grasp of business concepts, terms, and vocabulary. Application • Applies knowledge and skills in familiar contexts with limited effectiveness. • Makes connections within and between various contexts with limited effectiveness. • Your discussion omits 2 or more of the marketing 2 C’s and 4P’s. • Applies knowledge and skills in familiar contexts with some effectiveness. • Makes connections within and between various contexts with some effectiveness. • Your discussion omits one of the marketing 2 C’s and 4P’s, however; your marketing plan is overall doable. • Applies knowledge and skills in familiar contexts with considerable effectiveness. • Makes connections within and between various contexts with considerable effectiveness. • Thorough understanding of marketing by detailed and correct use of 2 C’s and 4P’s. • Applies knowledge and skills in familiar contexts with a high degree of effectiveness. • Makes connections within and between various contexts with a high degree of effectiveness. • Thorough understanding of marketing by detailed and correct use of 2C’s and 4P’s. Thinking • Little or no evidence of research • Inappropriate or unrealistic recommendations • Basic research has been carried out and appropriately discussed • Overall recommendations can be implemented. • You demonstrate thorough research has been carried out and good analysis is evident • Development of a realistic business plan. • You demonstrate exceptional research and effort has been carried out. Your ideas are factually correct, realistic, and marketable. • You demonstrate critical thinking ability and original thought. You manage to introduce new ideas or point of views that are insightful. Communication • Expresses and organizes ideas and understandings with limited effectiveness. • Uses vocabulary, and terminology of the discipline with limited effectiveness. • PPT is too short as evidenced by inadequate treatment of your topic. Poor layout. • 4 or more significant grammar and spelling mistakes. Poor structure. Difficult for reader to follow your ideas. • Expresses and organizes ideas and understandings with some effectiveness. • Uses vocabulary, and terminology of the discipline with some effectiveness. • PPT is too short as evidenced by inadequate treatment of your topic. Improvements required. • Less than 4 significant grammar and/or spelling mistakes. Evidence of structure, intro, body, conclusion • Expresses and organizes ideas and understandings with considerable effectiveness. • Uses vocabulary, and terminology of the discipline with considerable effectiveness. • PPT is attractive and is properly section using titles, headers, and graphics, etc. Appropriate length. • Good writing skills – less than 2 significant grammar and/or spelling mistakes. Good structure, intro, body, and conclusion. • Expresses and organizes ideas and understandings with a high degree of effectiveness. • Uses vocabulary, and terminology of the discipline with a high degree of effectiveness. • PPT looks attractive and professional with use of headers, sections, and graphics, etc. Appropriate length. Excellent layout and balance. • Excellent writing skills – grammar and spelling, structure, transitions. No errors. Marketing Campaign Rubric Criteria Level 1 Level 2 Level 3 Level 4 Application More clarity needed for the marketing campaign. More creativity and use of marketing tools. More support and information needed. Not very well thought through. Some clarity is presented for the marketing campaign. Some creativity and use of marketing tools. Some support and information demonstrated. Somewhat well thought through. Great clarity presented for the marketing campaign. Great creativity and use of marketing tools. Good support and information demonstrated Well thought through. Amazing clarity presented for the marketing campaign. Amazing creativity and use of marketing tools. Excellent information demonstrated. Very well thought through. Thinking Uses planning and processing skills with limited effectiveness. Uses critical/ creative thinking processes with limited effectiveness. The format of the marketing campaign is difficult to follow and does not follow a logical format. Very little planning is evident as well as includes very little aspects of a launch plan. Many parts do not make sense and many parts are inaccurate. Uses planning and processing skills with some effectiveness. Uses critical/ creative thinking processes with some effectiveness. The format of the marketing campaign is somewhat effective and there is some flow to the format. Some planning is evident as well as includes some aspects of a launch plan. Parts and topics mostly make sense and seem logical. Uses planning and processing skills with considerable effectiveness. Uses critical/ creative thinking processes with considerable effectiveness. The format of the marketing campaign is clear and accurate and the flow to the format is appropriate. There is a considerable amount of planning evident as well as includes most aspects of a launch plan. Almost all topics covered are accurate and realistic. Uses planning and processing skills with a high degree of effectiveness. Uses critical/ creative thinking processes with a high degree of effectiveness. The format of the marketing campaign is exceptional and exceeds expectations the flow to the format is amazing. There is a high degree of planning evident as well as includes all aspects of a detailed launch plan. All topics covered are accurate and realistic. BBB4M FST Overview BBB4M Final Summative Task Overall Expectations: • To design and carry out a culminating task that requires the integration and application of the knowledge and skills related to the expectations of this course. • To explore and communicate the factors that influence success in international markets. • To highlight the techniques and strategies associated with marketing, distribution, and managing international business effectively. Key components: Component Value % Rubric Included 1. Research and classwork skills 10 Yes, attached 2. Project Proposal 5 No 3. Project PPT 50 Yes, attached 4. Marketing Campaign 35 Yes, attached Completion Date: All parts must be completed no later than Friday, May 14th (before Grade 12 classes are complete) Project Overview A Canadian company wishes to expand its business internationally. They do not have the expertise or resources to develop a business plan for their expansion aspirations. You are an international business consultant, and the company has hired you to help them expand internationally. You will carry out a thorough analysis for your client and develop a targeted marketing campaign for their product. Requirements: Part #1: Proposal Choose a domestic Canadian business that currently does not have a significant international presence. Determine which country you are proposing for your client’s international expansion (USA is excluded). Part #2: PPT You will prepare a PPT of your business analysis. Make sure that you use appropriate heading sections for your PPT. Your PPT will have, but not necessarily be limited to, the following sections: A. INTRODUCTION • A title page→ with title, name, and date • An introduction and explanation of your product. o Describe the product. Provide brand names, logos etc. for it. B. ECONOMIC INFORMATION A country’s economic and political structure tells potential investors much about a country. Potential investors must carefully study these questions and their answers before choosing to invest in a foreign country. For your country, provide the following economic information: • Type of economic system (e.g., market, mixed, command) • How strong is their economy? • Name of domestic currency and the exchange rate relative to the Canadian $ • What is the current minimum wage? C. CULTURAL INFORMATION Potential investors must study the culture of a foreign country in order to gain insight into that nation, its citizens, and how business is conducted so as to enhance the likelihood of future success. For your country, provide the following cultural information: • An analysis of the country and culture in which you are expanding your product. • Common forms of workplace and informal greetings and goodbyes (e.g., handshakes, kissing, use of titles) • Cultural norms regarding general use of hand gestures, head nodding, physical contact, personal space and eye contact • Preferred decision-making and leadership styles in the workplace (e.g., autocratic, laissez-faire, democratic) • Appropriate attire in the workplace • Importance of punctuality in the workplace • Traditional role of men and women in the workplace • Traditional foods and drinks served at business gatherings D. MARKETING INFORMATION Marketing strategy, insightful coverage of the 4 P’s and 2 C’s of marketing, including descriptive explanations. The four P’s: 1) Product: considerations including selection of specific confections to be offered, local brand name considerations, appropriate logos and slogans, local flavour and ingredient preferences (if applicable), packaging and labelling design preferences including local language issues, and customer value proposition (unique product benefits offered to customers, e.g., value, comfort, popularity