I just 1 Page. Please submit it by 02/11/15.Please review the following files carefully in order to meet its requirement. Order must completes in the Memorandum format. Look at the Individual Case...

Be sure to use this link to submit your individual Wentworth case brief no later than February 15th. Although the case was written a few years ago, the challenge facing Wentworth could still exist today so consider this a challenge that Wentworth faces currently in 2015.  To my knowledge, there is no such industrial supply company calledWentworth. Thus, you will not find updated company information on the web.  Thus, you should rely on the information provided in the case and your own creative marketing efforts. We normally focus on marketing consumer products but there is as much if not more marketing efforts directed toward business to business markets.  This case, written in 2007, gives you an opportunity to especially focus on sales force and distribution issues in the B2B market.  Although industry sales have continued to grow, WICS share of this growth has not kept pace.  WICS has a marketing problem and needs to determine how best to increase sales.  Focusing on the marketing mix elements, what is the ONE best strategy alternative to use to increase sales in the coming year to their commercial market?  You can consider suggestions from others in the company, combine suggestions, and, hopefully, include some of your own creative thoughts as you develop a list of viable alternative strategies for Griffith to consider. Strategic Question:  What should WICS do to increase sales by at least 25% next year?