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ACBE100 Assessment Task 4: Business Report Weight: 40% Due dates: Draft - Week 8, in tutorials Final submission - Week 9, by 11.55pm Sunday, via iLearn to turnitin Length: 1,200 words Task: In your role as a member of the staff working party on innovation in Corporate Social Responsibility (CSR) you have been asked to recommend some actions the organisation could take to address a Sustainable Development Goal (SDG). You must make your recommendations in the form of a business report in which you: · identify and define a CSR issue that relates to the SDG you have chosen to target and your organization. · explore the issue by sourcing and analysing relevant and reliable information (including data). · identify and evaluate potential solutions to the issue leading to clear recommendation(s). Additional requirements · incorporate evidence from at least six scholarly or other reliable sources. · use appropriate business report structure, language and presentation (as covered in the unit materials). · use double line spaced with 2.54 cm margins. · bring a printed draft of your report to the week 8 tutorials, failure to do so results in a 10% reduction in your mark for the task. · ensure your final submission has a similarity of less than 20% in Turnitin (not including references). Additional information · Writing a business report is the focus of many of the learning activities in Weeks 7 to 9 of the unit, so make sure you have engaged in these activities as you write your report. · The marking criteria for the task are available in iLearn. Department of Linguistics, Macquarie University, Sept 2018 ACBE100 Business ReportWeighting 40% Zero Fail Fail Pass Credit Distinction High Distinction Content 25% Not attempted or significantly copied from other sources. · Insufficient attempt to identify/define the issue. · Insufficient exploration of the issue. · Insufficient solution(s) proposed and/or insufficient justification/ evaluation. · Recommendations unclear and/or with insufficient links to the rest of the report. · Basic attempt to identify/ define the issue. · Basic exploration of the issue with some use of relevant/reliable sources. · Some solution(s) proposed with some justification/evaluation. · Some clear recommendations are evident. · Good attempt to identify and define the issue with reasonable links to an appropriate context. · Good attempt to explore the issue with reasonable use of relevant/reliable sources. · Some suitable solution(s) proposed with reasonable justification/evaluation. · Some clear recommendations with reasonable links to the rest of the report. · Comprehensive identification and definition of the issue within a well-articulated/ appropriate context. · Comprehensive exploration of the issue with good use of relevant/reliable sources. · A range of suitable solution(s) proposed with good justification/evaluation. · Good clear recommendations well supported by the rest of the report. · Excellent identification and definition of the issue within a well-articulated and appropriate context. · Excellent exploration of the issue with excellent use of relevant/reliable sources. · A number of very good solution(s) proposed with comprehensive justification/ evaluation. · Good clear recommendations fully supported by the rest of the report. Structure 25% Not attempted or significantly copied from other sources. · Text is not structured as a business report and/or significant sections are missing. · The body of the report is poorly organised. · Inadequate paragraph structure/flow. · Sentence/clause structure is poor; frequent errors that significantly interfere with comprehension. · Text is generally appropriately structured as a business report, although some minor sections are absent. · The body of the report is reasonably organised into somewhat logical sections. · Paragraph structure and flow is generally adequate. · Sentence/clause structure is adequate; any errors do not significantly interfere with comprehension. · Text is appropriately structured as a business report with all compulsory sections present. · The body of the report is generally well organised into logical sections. · Paragraph structure and flow is generally good. · Sentence/clause structure/ grammar is good; only minor errors that do not interfere with comprehension. · Text is appropriately structured as a business report with all necessary sections present/mostly complete. · The body of the report is consistently well organised into logical sections. · Paragraph structure and flow is consistently good. · Sentence/clause structure/ grammar is good; very few minors that have little or no impact on the reader. · Text is well structured as business report with all necessary sections present and complete. · The body of the report is very well organised into logical sections. · Paragraph structure and flow is excellent. · Sentence/clause structure/grammar is excellent; one or two minimal errors only. Language 20% Not attempted or significantly copied from other sources. · Language (eg formality, vocabulary, objectivity, similarity/difference, interaction) is frequently inappropriate to the purpose and audience. · Language (eg formality, vocabulary, objectivity, similarity/difference, interaction) is generally appropriate to the purpose and audience. · Language (eg formality, vocabulary, objectivity, similarity/difference, interaction) is mostly appropriate to the purpose and audience. · Language (eg formality, vocabulary, objectivity, similarity/difference, interaction) is consistently appropriate to the purpose and audience. · Language (eg formality, vocabulary, objectivity, similarity/difference, interaction) is always appropriate to the purpose and audience. Voice & Academic Presentation 20% Not attempted or significantly copied from other sources. · Inadequate balance of writer’s voice and/or poorly supported by the voices of others. · CDU Harvard in-text citations frequently not present where required and/or with a significant number of errors. · Reference list incomplete. · Adequate balance of writer’s voice basically supported by the voices of others. · CDU Harvard in-text citations generally present where required, but with some errors. · Reference list complete with some errors/formatting issues. · Good balance of writer’s voice reasonably supported by the voices of others. · CDU Harvard in-text citations present where required, but with some errors. · Reference list complete with some errors. · Good use of writer’s voice well supported by the voices of others. · CDU Harvard in-text citations present where required, with very few errors. · Reference list complete with very few minor errors. · Excellent use of writer’s voice consistently/effectively supported by the voices of others. · CDU Harvard in-text citations present where required, with no errors. · Reference list complete with no errors. Professional Presentation 10% Not attempted or significantly copied from other sources. Presentation is inappropriate to audience and/or purpose. Presentation is basically appropriate to audience and purpose, for example: · some grammar, punctuation and/or spelling errors but these do not significantly impact clarity · generally professional formatting (eg font) and layout (margins, line spacing, page numbers, headers, footers). Presentation is generally appropriate to audience and purpose, for example: · few grammar, punctuation and/or spelling errors · mostly professional formatting (eg font) and layout (margins, line spacing, page numbers, headers, footers). Presentation is consistently appropriate to audience and purpose, for example: · few grammar, punctuation and/or spelling errors · consistently professional formatting (eg font) and layout (margins, line spacing, page numbers, headers, footers). Presentation is highly appropriate to audience and purpose, for example: · few or no grammar, punctuation and/or spelling errors · highly professional formatting (eg font) and layout (margins, line spacing, page numbers, headers, footers). Department of Linguistics (Sept 2018) 1 Suyogya Pant 44091648 ACBE100 Summary on Corporate Social Responsibility Corporate Social Responsibility (CSR) is a post World War II phenomenon. In today's time, no one ever picks up a newspaper, journal article or magazine without coming across some discussion on issues of Corporate Social Responsibility for businesses and firms (Carroll & Shabana, 2010). Generally, CSR refers to “a firm’s actions, organizational processes and prestige in relation to it's anticipated societal or stakeholder obligation”. Carroll’s (1979, cited in Galbreath, 2010) conceptualization advises that even if all the firms have similar responsibilities, all firms do not determine CSR equally. In the case of CSR, some firms make least of an effort or even do less than what is needed by the stakeholder. Some firms, on the other hand, are proactive in demonstrating CSR and do beyond minimal requirements where they not only target to contribute for the betterment of the society, but also for the improvement of their success. According to Galbreath (2010), CSR brings out positive impacts on employee turnover, customer satisfaction, firm’s reputation, operational cost savings, and better financial performance. Bupa is an international Health and Care Insurance company aiming to make lives happier and healthier. According to Bupa (2018), it was established on 3rd April 1947 with the purpose “to prevent, relieve and cure sickness and ill- health of every kind” which was enshrined in their constitution, combining caring mindset with freedom of choice. Bupa is originally called the British United Provident Association, and it was actually never a provident association itself. Four large associations (the Central, British, Oxford and District Provident Association and the Birmingham Extended Benefit Scheme), few other small associations and hospital contribution schemes combined to create a private company Bupa, limited by guarantee without shareholders, this makes Bupa fall under the aspect of Economic Social Responsibility as a non-profit organization. By July 1948, Bupa had 38,000 customers and 80% share of private health insurance marker. Currently, they serve more than 27 million people around the world. Since the past 70 years, they have been driven by their passion in providing high quality, affordable health care with a purpose of helping people live longer, healthier, happier lives (Bupa, 2018). In the CSR sector, Bupa is committed to being a sustainable and responsible business as their prime purpose. Bupa ensures CSR through funds and provide quality health and care services, promotes a positive working environment and conducts their business ethical according to their Bupa values and code. They also engage with their communities mostly related to health and wellbeing and also including sporting organizations. Bupa has also managed to make a positive impact on the climate change health concern by promoting positive environmental practices which reduced their absolute global carbon emissions by 25% (Bupa, 2018). According to Galbreath’s (2010) concept of proactive CSR firms, Bupa is one of the firms with activities benefiting the society and the people, which has to lead them to become the first major health and insurance company in the world. Although Bupa is at their top to maintain CSR, there are some other additional CSR that would make their firm success even more reputed. Bupa could host more awareness programs regarding the importance of Sexual health, oral health and healthy environment, which will knowledge the society. They can also initiate immunization programs for the protection against vaccine-preventable diseases, in this course they not only will help the society to get rid of their diseases