I have submitted my assignment please read it carefully and do and please find topic and mention it and my teacher is strict he check all the plagiarism and he check all refrences and which style its been done please do it carefully
ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 2 Subject Title Visitor Behaviour and Management Subject Code HOS804 Lecturer / Tutor Dr Mirrin Locke Dr Chengeto Chaderopa Dr Feras Orekat Semester February 2020 Semester Assessment Title Assessment 3 – Individual Report Learning Outcome/s 1, 2, 4 & 5 Assessment type (group or individual) Individual Weighting 50 % Word count 3000 words excluding references and appendices Week 5 Due date Week 14 Class submission Lecture ☐ Tutorial ☐ Submission type Paper copy ☐ Turnitin ☒ Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Synopsis / Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices x x x x x x x x x Assessment instructions You are contracted to provide an assessment and recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months. Typically, visitor numbers are at their lowest during this time resulting in lower revenue for hotels, restaurants and city retailers and businesses. Your task is to write a report that: Critically appraises the effectiveness of established theories and strategies in creating an appropriate solution to the problem of lower visitation during winter months. Proposes a new event or attraction that would be suitable for increasing visitor numbers over the winter months and is aligned with the strategies already in place for this destination. You will need to include details of the actual event or attraction such as proposed dates, venue/s and a rough outline of the schedule for events, or an overview of the attraction, what it would be what services it would offer and a proposed location. ASSESSMENT TEMPLATE___________________________________________________ Page 2 of 2 Identifies the specific target market/s, who they are, how you selected them and why you think they would be interested in your event/attraction. Identifies what additional infrastructure, services and expert knowledge would be required to support this new event/attraction and where this will come from (e.g. specific government agencies). Specifies how you would measure the success of your event/attraction in achieving the objective of increasing visitor numbers over winter. The report must be well researched (based on relevant and reliable sources), and incorporate theories, management principles and the published strategies of tourism agencies that promote tourism and visitation to Sydney. It should be written in an academic style, approx. 3000 words in length (not including executive summary, reference list or any appendices). Be particularly careful to avoid plagiarism that is, passing other people’s work off as your own (academic theft). Penalties for plagiarism are heavy and may include failure in the course. The main criteria for success: 1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory 2. Substantiation - The report should be underpinned by course material and additional readings around the topic. 3.Clarity and structure – The report should be well structured and clearly presented Readings for the assessment (instructions where they can be found e.g. MyAthens database, Moodle etc.) Relevant readings for this assessment can be found on Moodle Grading Criteria / Rubric The grading rubric for this assessment is on Moodle HOS804 Assessment 3 Individual Written Report - Grading Rubric HD D C P F Executive summary (10%) Provides thorough, informative overview of the report Clear and competent overview of the report Reasonable overview of the report is provided. Provides a fair overview of the report. Limited overview which may be disorganised, omits many points or does not related to the report which follows. Introduction (10%) Give a very clear context, scope and background to issue/ problem, and purpose of this study, Provides scope and objectives. Explains what is going to be covered in the report as well as what will not be covered. Provides a structure, scope and objectives to help the reader – the scope may not be fully described – what will or will not be covered. Provides a structure, but the scope and objectives may not be clearly explained. The scope and objectives pf the report is missing or incomplete and/or not clearly explained. Findings and analysis (20%) Provides comprehensive findings. The findings are discussed effectively and robustly with the aid of a comprehensive range of academic concepts and theories relevant to the topic Provides detailed findings combined with a robust discussion or analysis of the same. Makes use of many concepts and theories relevant to the topic Provides solid findings coupled with a fairly strong discussion or analysis of the same. Makes use of concepts and theories relevant to the topic Provides sufficient findings coupled with a fair analysis or discussion of the same. Makes use of a few academic concepts and theories relevant to the topic Provides limited or no findings and the analysis is also either missing or weak. Little, if any use of concepts and theories relevant to the topic Conclusions (20%) Provides a comprehensive list of conclusions that are based on the findings. Conclusion identifies key issues / problems showing sound, evidence based understanding of these issues. Conclusion identifies key issues / problems showing good, evidence based understanding of these issues. Conclusion identifies a number of key issues / problems showing some evidence based understanding of these issues. Conclusion may be missing or incomplete and / or may not be founded on data gathered. Recommendations (20%) Provides a comprehensive list of recommendations that are all linked to the conclusions Provides a strong list of recommendations that are linked to the conclusions Provides a fairly strong list of recommendations that are linked to the conclusions Provides a fair list of recommendations that are linked to the conclusions Recommendations are not clear and not clearly linked to the conclusions Report structure (10%) Makes expert use of tables, headings, sub-headings and other organisational methods such as tables, charts, diagrams) to facilitate understanding on the part of the reader. Makes good use of table of contents, headings, sub-headings and other organisational methods to facilitate understanding on the part of the reader. The expected report structure is followed. Makes use of table of contents, headings, sub- headings and other organisational methods to facilitate understanding on the part of the reader. The expected report structure is mostly followed. Makes reasonable use of table of contents, headings, sub-headings and other organisational methods. The expected report structure is mostly followed. Makes minimal use of table of contents, headings, sub-headings and other organisational methods. Guidelines regarding report structure not followed. Technical writing skills and evidence of research (10%) A professional writing style is expertly used, with very good control of grammar Formatting is very excellent. Expertly makes use of more than 15 modern and relevant sources of information A professional writing style is used, with good control of grammar spelling, punctuation. Formatting is appropriate to a business report: Makes use of 13 to 14 modern and relevant sources of information A professional writing style is used, with reasonable control of grammar spelling, punctuation. Formatting is mostly appropriate to a business report: Makes use of 10-13 sources of information. A few of them may not be very relevant or modern A reasonably professional writing style has been used with some evidence of proofreading Formatting is mostly appropriate: Makes use of 8-9 sources of information. Some of the references may not be very relevant Numerous grammar spelling, punctuation and formatting issues: Few references used and/or references used are not relevant. Microsoft Word - HOS804-Assessment 3 Guide - Dr CC.doc Dr CC. HOS804 Assessment 3 Individual Written Report Guide 1. Executive summary (10%) Use Past or Present Tense please. For example, ‘This report analysed or examined ..... and recommended.... in order to generate more visitor numbers during the winter or off--season months in Sydney. Present tense: This report analyses or examines...... and recommends the development of a ..... to generate more visitor numbers during the winter months in Sydney. . A very strong Executive Summary clearly communicates details regarding the: 1) Subject Matter and Report Objectives/Purpose: 2) Major Sources of Materials 3) Findings: (don’t provide a catalogue of subheadings in the report. Share the MAJOR FINDINGS please) 4) Conclusions: your interpretation of the findings /Only share the most important Conclusions 5) Recommendations: describe the event or attraction you are recommending and why you think it is