Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management Simulations Subject Code HOS802 Assessment Title Assessment 1 – Individual Report Learning...

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I have Choose One &Only Royal Mirage Hotel


Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management Simulations Subject Code HOS802 Assessment Title Assessment 1 – Individual Report Learning Outcome/s (found in the Subject Outline) 2 & 3 Assessment type Individual Weighting % 20% Word count 1,500 words (+/- 10%) Due day & date Friday of Week 5 (before 5pm) Class submission Lecture ☐ Tutorial ☐ Submission type Paper copy ☐ Turnitin ☒ Format / Layout of Assessment Report: ICMS Cover Page Table of Contents Executive Summary Introduction Findings Conclusion Recommendations Reference List Appendices ☒ ☒ ☐ ☒ ☒ ☒ ☒ ☒ ☐ Assessment instructions Position Report Instructions For this assignment you will need to write a 1500-word position report on an international hotel chain, taking into consideration the strategic and tactical management decisions that they would need to take to increase their market share, and analyse any available financial and economic data to inform managerial decisions. This report should explore the current situation this hotel chain is in. You should utilise at least two theoretical models in your positional analysis (e.g. PESTLE and Porter’s Five Forces Analysis). Present your findings as a research report (1500 words) using the following structure: • Cover page: Your name, MGT802 and the title of the report: this should be a concise description of your report • Table of contents: list all major sections with page numbers Page 2 of 4 • Introduction: Cover the Background (what has come before the report to make it necessary for you to write it?), Aim(s) (what is the main aim(s) of the report?) and Scope (how will you cover this aim(s), discuss sections and what will and won’t be covered). • Main body: This should explore the current position your chosen international hotel chain is in (utilising the theory covered within the subject matter of the course). Under each theoretical model you use to analyse the position of your chosen company, you should offer some practical recommendations for ways in which they can improve their current situation. There need to be regular in-text referencing to support your writing. • Conclusion and recommendations: Using the literature write a short summary of your findings as well as some concise and practical recommendations for further research on the subject matter discussed in your report. • Reference list: use the APA referencing system. Please note the following important points: • The report should be in a clear, easy to read font, 12-point size, with 1.15 spacing. Overall presentation should reflect the appropriate business format. • Unreferenced reports, or those that do not include a minimum of five (5) references, will receive a grade of 50% or less. The quality of your references will impact your grade (at least three (3) of your sources should be scholarly, i.e. peer-reviewed academic journal articles) • Descriptive papers (i.e. not critical) will receive a grade of 50% or less Readings for the assessment The text and all relevant journals found through the Academic Databases (found via the ICMS Library and MyAthens (EBSCOHost). Grading Criteria / Rubric See below ASSESSMENT BRIEF___________________________________________________ Page 3 of 4 Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100% (Grading Scheme) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used, and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis, and original/creative thought is demonstrated. A consistent academic referencing system is used, and sources are appropriately acknowledged. Knowledge and Understanding 50% Limited understanding of required concepts and knowledge. Key components of the assignment are not sufficiently addressed. Adequate knowledge or understanding of the field or discipline. Resembles a recall or summary of key ideas. Often confuses assertion of personal opinion with information substantiated by evidence from the research/course materials. Thorough knowledge or understanding of the field or discipline/s. Supports personal opinion and information substantiated by evidence from the research/course materials. Demonstrates a capacity to explain and apply relevant concepts. Highly developed understanding of the field or discipline/s. Discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Well demonstrated capacity to explain and apply relevant concepts. A sophisticated understanding of the field or discipline/s. Systematically and critically discriminates between assertion of personal opinion and information substantiated by robust evidence from the research/course materials and extended reading. Mastery of concepts and application to new situations/further learning. Content and Purpose 20% Does not meet minimum standard. Lacks a clear focus with large sections of unnecessary or irrelevant Meets minimum standard. Adequately defined focus and content with alignment to the Tourism and Progressing beyond minimum standard. Broad focus with most content clearly aligned to the Tourism and Hospitality industries. Mostly Significantly exceeds minimum standard. Clear focus with minimal unnecessary or irrelevant information included. All content is clearly Outstanding standard and exhibits high levels of application. Consistently demonstrates a systematic and critical ASSESSMENT BRIEF___________________________________________________ Page 4 of 4 information included. Content is disjointed and does not align to distribution in the Tourism and Hospitality industries. Hospitality industries. relevant academic sources used. aligned to the Tourism and Hospitality industries. All academic sources used are relevant understanding of content and purpose of the assignment. All academic sources used, showing depth of content and purpose. Structure 10% Discussion points do not flow smoothly or logically, no connection between ideas. Paragraphs not well used or lacking structure. Minimal structure evident however applicable points loosely connected. Limited use of paragraphs. Good structure evident with some applicable points presented in a logical order. Paragraph structure used throughout. Very good structure evident with most applicable points presented in a clear and logical order. All paragraphs are well organised. Excellent structure evident with all applicable points presented in a clear and logical order. Paragraphs well defined and organised to a very high quality. Research & Referencing 10% Insufficient evidence of research. Insufficient academic sources used. Sources of information not referenced using the APA style. Limited evidence of research. Minimal academic sources use. Many errors in APA referencing style. Good evidence of research and academic sources use. Few errors in APA referencing style. Clear evidence of research. Several high-quality academic sources used. One or two errors in APA referencing style. Evidence of in- depth research.
Answered Same DayAug 27, 2021HOS802ICMS (International College of Management Sydney)

Answer To: Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management...

Abhinaba answered on Aug 28 2021
154 Votes
Running Head: Hospitality Management         1
Hospitality Management         10
HOSPITALITY MANAGEMENT SIMULATIONS: A CASE STUDY ON ONE & ONLY ROYAL MIRAGE HOTEL
Table of Contents
Introduction    4
Findings    4
Strategic and Tactical Management Decisions Influencing Market    4
Analysing the Financial Data    5
PESTEL Analysis    5
PORTER’S Five Forces    7
Recommendations    8
Conclusion    9
References    10

Executive Summary
The report gives a detailed picture about the position of one of the top most resorts and international hotel chain operating in Dubai, UAE-the One & Only Royal Mirage Hotel. The findings of the report shed light on the effectiveness of the strategic and tactical management decisions that help in boosting the market share of the chosen organisation. The position and the condition of the hotel chain are determined by conducting PESTEL analysis and Porter’s Five Forces analysis.
Introduction
The hospitality sector in UAE and particularly in Dubai largely thrives on the visit of the tourists from far and wide. UAE has garnered the attention of the passionate travellers for its vibrant beaches, mesmerising landscapes, towering structures mashed up with the night life and grooving lifestyles. One & Only Royal Mirage Hotel proudly stands in Dubai sprawling across several acres of ground. As the name of the gigantic, eye catching resort suggests, the structure has gained its footing in Dubai, UAE for its royal appearance and comfort offered to the visitors that render it the “one and only” destination for all (Anthonisz & Mason, 2019). Traveling becomes seamless when the accommodation is pleasurable and grand. The resort, One & Only Royal Mirage Hotel befits the criteria as the fundamental purpose of the eminent international hotel chain is offering class-apart rooms, villas, suites, cuisines and other services to its guests (One and Only, 2019).
Findings
Strategic and Tactical Management Decisions Influencing Market
The tactical management decision opens an opportunity for the resort to expand in the market that eventually shoots up the market share. This tactical management decision can be effectively rolled out by rendering the hotel more spacious, enhancing the number of rooms and improving the quality of services to the travellers visiting. As a result, the visitors of the resort are satiated by their services that naturally impact the global perception. The tourists are influenced and attracted to this particular hotel that fosters the overall market share.
The strategic management decision also has a potential to lift up the market share, provided, right strategy is applied in luring the customers. The hotel is ranked among the top most luxurious hotels of Dubai that is characterised by its premium services to the elite class of tourists. Thus, as a part of strategic management decision, the hotel can offer to its customers personalised premium services. This measure beefs up the management strategy by offering the customers luring facilities and high end services at premium rates. The revenue continues to tick up that positively impacts the market share.
Analysing the Financial Data
The financial report of any organisation hint at the future prospect of the company and in case of the chosen organisation there is no difference. The financial data of the luxury resort suggests that net revenue generation reached a mark of nearly $61.9 million. In the context of branded hotel such as One & Only, the company generated RevPAR of almost $532 in the quarter of the previous year. However, the Company issued an amount of nearly $400 million, whose certain notes were subjected to conversion due 2015 (Kerzner, 2015).
PESTEL Analysis
The current condition of the One & Only Royal Mirage Hotel is determined by examining the external macro environmental factors through PESTEL analysis. UAE, with special emphasis on...
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