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DEVELOPMENT AND IMPLEMENTATION OF A STRATEGIC PLAN
Table of Contents
Summary    4
Introduction    4
Organizational Vision and Mission    4
Vision    4
Mission    5
Organisational Values    5
Strategic Objectives    5
Analysis of Internal and External Environment    5
Competitors    5
PEST Analysis    6
Products and Services    7
Strengths of Product/Service    7
Weaknesses of Product/Service    7
Opportunities    7
Threats on Product/Service    7
Risk Analysis    8
Strategic Plan    9
Strategic Objective 1    9
Strategic Objective 2    9
Strategic Objective 3    9
Strategic Objective 4    10
Action Plan    10
Implementation of Strategic Plan    11
Monitoring and Evaluation    11
Responsibilities of Monitoring and Evaluation    12
Conclusion    12
Meeting Notes    13
References    14
Summary
The primary goal of this study is to create a comprehensive strategy for MacVille's to accomplish its organisational goals, mission, and vision while demonstrating its principles. MacVille is actively pursuing a strategic relationship and collaboration with Java Estate Corporation, which supports and promotes the company's goal, desired results, and strategies. According to a recent PEST analysis, there is a lifestyle trend toward eating out more often as the population ages and becomes more affluent, and the economy is expected to grow faster than expected due to a resource boom. These environmental factors would enable MacVille's to increase its sales and profits, and eventually become a successful business enterprise. The goal of MacVille as an organisation is to become a national brand and a vital part of the hospitality industry. Over the next five years, MacVille hopes to accomplish this goal.
Introduction
MacVille's is in the business of delivering espresso machines that fulfil the client's demands for productivity, dependability, and long-term sustainability. Their aim is to become a key player in the hospitality industry. With the state-of-the-art Management Information System as part of MacVille's technology, the service of MacVille is a good value-add. The company's marketing and distribution plans are outstanding. Customer care is another high suit for MacVille. In the hospitality industry, the firm has a solid reputation. However, there is room for improvement in outbound logistics. To supply the products to consumers, the corporation has a three-year contract with a logistics company. This is a significant disappointment for MacVille. MacVille's is very worried about its rivals, who pose a direct threat to the company's ability to achieve its goals. A strategic collaboration and cooperation, on the other hand, will assist MacVille in achieving these goals.
Organizational Vision and Mission
Vision
MacVille intends to become a global brand over the next five years, and to be recognized as an important part of the hospitality industry, seen as a vital factor in the growth of both large and small hospitality establishments.
Mission
The aim of MacVille is to sell and service efficient, affordable and durable espresso coffee machines for hospitality customers in every country of Australia.
Organisational Values
For as long as the organization remained, MacVille's ideals were same. For their owners, stewardship has always been a priority and a commitment for their citizens to respect ethical and moral codes of behavior, to foster self-run teams, to cultivate leadership, and the maintenance of high standards of security (Podkalicka & Rennie, 2018). MacVille's externally commits itself to clever sustainability policies and offers its consumers meaningful benefit.
Strategic Objectives
· To sell and operate MacVille espresso coffee machines in every state of Australia;
· To raise profit margins by 5% over the next five years;
· To create MacVille brand identity with strategic partners in key markets over the next five years;
· To minimise waste and energy consumption by 10% over the next five years.
Analysis of Internal and External Environment
Macville's strives to supply and distribute espresso coffee machines to both small and large firms, and is now extending its reach through a collaboration with Java Estate. In the industry, the firm has listed two rivals. MacVille has already done a competitor study and claims it has a strategic advantage in the form of a commodity that would threaten existing market share.
Competitors
NUFIX Inc. is a company that specializes in the design, manufacture, and distribution of the firm is transitioning away from instant coffee and into the bean machine market. The marketing, financing, and human resources at their disposal could pose a significant challenge to MacVille's plans. They will, however, fail to establish a foothold in a market where there is still deep supplier/buyer loyalty, with most relationships lasting several years. Nufix Inc., a global player, has a hard time catering to the demands of niche consumer customers. BeanEx is a major coffee bean retailer that has...