I have an APA style academic writing assignment that I placed in the file. I also included how my college wants the APA to be. Long as the running head with the title is in the corner, the page number in the right top corner, abstract, introduction, 3 bodies of the case study assignment, conclusion, reference where the information came from with the websites to go to where it was looked up from. Please have your experts read the template in the file I sent how my assignment has to be.
eBusiness – Week 8 Assignment Case Study – Silvercar Renting a car at the airport has, for many, become an unpleasant experience. After a long day (or night) of navigating airports and flight delays, the weary traveler must trudge or take a bus to a rental counter, wait in a line, and finally be greeted with a selection of choices: which type of car, what insurance options, prepaid fuel or refill on the way back to the airport, which navigation aids, and so on. Frequent travelers can make this process less burdensome by selecting choices in advance, but the likelihood that a chosen car model will be unavailable is still high. Although car-sharing services, such as Zipcar, and chauffeur services, such as Lyft and Uber, have used Internet technologies as a key element from their beginnings, most car rental companies have made limited use of those technologies as an add-on to their core airport-based operations. In 2012, the launch of Silvercar airport rental cars was intended to change that. From its original operation in Austin, Silvercar had grown to 10 airport locations by 2015 with plans to add a new location every few months. Billing itself as the “first hassle-free car rental company,” Silvercar designed its workflow to minimize the time customers would spend dealing with the airport car rental experience. Silvercar customers must download the company’s mobile app to their phones or tablet devices to make a reservation. The reservation includes insurance options, but there is no need to select a car type or option since all Silvercar vehicles are identically equipped Audi A4 sedans that are painted silver, of course. Once they arrive at the airport, customers receive a text that directs them to either pick up their car at the curb, delivered by a Silvercar employee, or to a nearby lot. The app includes a scan code that unlocks the car. The app reminds the customer when it is time to return the vehicle and provides directions through the app and on the car’s built-in GPS system. If the customer is unable to return the car with a full fuel tank, Silvercar will fill it at the prevailing local price plus a $5 refueling charge. The company has established rental rates that are competitive in each location with other companies’ rates for midsize sedans. The rentals include additional drivers and roadside assistance. The equipment included with each car includes GPS, Wi-Fi, satellite radio, and a toll-tracking system that charges the customer automatically for the exact amount of tolls incurred (most rental car companies charge a daily rental fee for a toll transponder in addition to the toll amounts). Your assignment this week is to assume you are the Customer Experience Manager at an established rental car company and have been asked to prepare a report to your Board of Directors that summarizes the competitive threats presented to your business by Silvercar’s and outline specific actions you believe your company can take to reduce those threats. Many rental car companies in the past have promoted their services by highlighting the helpfulness and friendliness of their employees, assess the role and importance of employee characteristics such as helpfulness in Silvercar’s business process design. In your report, include your recommendations of the website technologies that you think your company should offer to create an engaging, user-friendly, and efficient customer experience. The following requirements must be met: · Write between 1,000 – 1,500 words using Microsoft Word in APA 6th edition style. · Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used. o Primary sources such as government websites (United States Department of Labor - Bureau of Labor Statistics, United States Census Bureau, The World Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar. o Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library). o Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used. · Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style. An overview of APA 6th edition in-text citations, formatting, reference list, and style is provided here. Running head: TITLE OF ESSAY 1 TITLE OF ESSAY 3 Title of Essay Author’s Name Grantham University Abstract Abstracts are research tools that can help you readers determine if the scope of your article/essay will help them in their own research. In APA, abstracts are typically 150-250 words in length and provide an evaluative summary of the essay to follow. The personal opinion of the author is strictly prohibited in abstracts. Unlike a body paragraph, the first line of an abstract is not tabbed-in. For many student essays, especially in lower-numbers courses, an abstract will not be required; still, it is good to practice this skill. Title of Essay In APA style, the introduction of the essay should begin here, followed by the body paragraphs. APA is typically a more formal style than most students are accustomed to using in a writing course. For the purposes of this course, the level of formality should be based on the assignment. For example: APA asks that students always write in third person (avoiding words such as I, me, we, our(s), you, your(s), etc). Certain rhetorical modes, however, don’t cater well to third person (narrative and reflection writing are two such examples). In these situations, first person (I, me, we, our(s)) may be, and should be employed; second person (you, your(s)) should be avoided in all academic writing unless an essay is specifically designed to relay instructions (there are few assignments that will employ second person). Like any essay, students should make sure their essays are formatted with one inch margins, with their text exclusively in Times New Roman 12-point font, and students should double space their lines. This document can be downloaded and used as a template wherein students may simply replace names, titles, dates, and so on with their own information. The final page of this document will demonstrate a References page. If a student uses information from any source, that source must be identified within the text and listed on a References page. These citations should be listed in alphabetical order and, opposite to the way a normal paragraph works, the first line should be flush left and each following line should be tabbed in. Though there is really no substitute for a good APA Style Manual, students can refer to a citation generator such as www.citationmachine.net to ensure proper formatting. Any further questions should be directed to the instructor of the course. References Badley, G. (2009). A place from where to speak: The university and academic freedom. British Journal of Educational Studies, 57(2), 146-163. doi:10.1111/j.1467- 8527.2009.00429.x Baumanns, M., Biedenkopf, K., Cole, J. R., Kerrey, B., & Lee, B. (2009). The future of universities and the fate of free inquiry and academic freedom: Question and answer session. Social Research, 76(3), 867-886. Retrieved from EBSCOhost. Berthoff, A. E. (2009). Learning the uses of chaos. In S. Miller (Ed.), The Norton Book of Composition Studies (pp. 649). New York: W. W. Norton & Company. Carroll, L. (2000) The Annotated Alice: The Definitive Edition. M. Gardner (Ed.) NY: Norton. Elbow, P. (2000). Getting along without grades—and getting along with them too. Everyone Can Write: Essays Toward a Hopeful Theory of Writing and Teaching Writing. NY: Oxford University Press.