I have Already uploaded my question. But I want the referencing to also be cited in the text

DICHOTOMY IN BUSINESS
Executive Summary
In this report, various concepts of business strategies are discussed very effectively. Through deep research and discussion, it can be reported that the overall business strategy of any organisation can be classified into several parts. In this report, all the parts of the business strategy is discussed consciously. By doing an analytical judgment, it can be reported that the necessity of the proper business strategy is huge. Only through strategic planning, an organisation can grow. Here the study tells about the conceptual facts of the business development strategies. In addition, the report indicates a clear view of the growth strategies. Any organisation can follow the strategy for the growing purpose.
Table of Contents
Introduction    4
Concept of Strategic Choice    4
Main Drivers for Strategic Choice    5
Main Drivers for Strategic Choice    6
Explanation of the Dichotomy in Business    9
Parameters of Dichotomy in Business    10
Market-Driven View of Strategy    11
Main Drivers for Strategic Choice are External to the Organisation    11
Resource-Based View of Strategy    14
Main Drivers for Strategic Choice are Internal to the Organisation    15
Discussion    17
Conclusion    18
References    20
Introduction
The business strategies are important for any kind of business organization. A business company can also choice the business strategies according to the needs and requirements of the company. The business company improves business strategies to enhance the sale of products. There are several business strategies to enhance the business growth and spreading the business (Thompson, Strickland & Gamble, 2015). In this report, the business strategies of a company will be discussed and the drivers for the strategic choice will be analysed thoroughly. The internal and the external factors of the business, which influence the business of a company, will be analysed here also. The culture of the organization, the structure of the business, the leadership in an organization, the competition among others with the company are most effective ways of choosing a business strategy, which are suitable for the business organization.
Concept of Strategic Choice
Strategic choice refers to the decision making process of the business companies that can help in the determination process of the future strategies of the business companies. Therefore in that context, it can be mentioned that the strategic choice of the business companies are dependent on the internal as well as external factors that are associated with the overall business operations of the companies. In basic context, strategic choice defining the selection process of individual strategy from the bunch of strategies. According to Morden (2016), the involvement of strategic choice within the business perspectives can help to meet the objectives that are already selected by the business companies for the adoption of success graph in their overall business operations. As opined by Prajogo (2016), the decision that the business companies are taking at the time of selecting effective strategies for the performances of their business based on the strategic choice there is the involvement of different factors are such as alternatives, considering the factors for selection and evaluation of the alternatives.
With the involvement of all those criteria, business organisations can be able to make their right choice of developed strategies for the development of their business. Furthermore, strategic choice serves the opportunity in front of the business companies to select the best strategies that will suit for the betterment of their business perspectives. As stated by Verbeke and Ciravegna (2018), the adoption of developed as well as best strategic operation for the business performance of business companies can be able to make their sustainable presence within the existing business market from where they belong. Not only, had that this process also allows the companies to involve effectiveness in their productivity by introducing developed strategies in their workforces. Within the business performances, the strategic choice is made based on the ranked alternatives of the business (Raphael, 2015). Therefore, this process allows companies to develop strategies for taking sustainability and reliability in the market.
Main Drivers for Strategic Choice
The definition of business strategies are plans of actions, which are long term, and have been designed to achieve the particular goals and set of objectives. Business strategies are always set to support the business and develop the business. Strategies mean the game plans of management for giving the strength to the performance of the business organization. The strength depends externally and internally both on the organization. Business strategies help to achieve the success by setting some actions to enhance the performances of the business organization, which helps to improve the work internally, and externally both (Johnson, 2016.) The business strategies shoes a business company how the business of that organization need to be conducted to achieve the goals and be successful by achieving desired goals.
Business strategies are a set of competitive actions, game plans and moves, which a business company can use to attract the promising customers to the company products, and to compete with the rival companies in order to sustain in the business market. Business strategies help to strengthen the performance of the business company in producing good products and selling the best products to gain loyal customers and to achieve the company’s goals. The business strategies help any company to sustain in the market by competing with other companies and winning the battle positively by enhancing the customers and original buyers. The business strategies show how the outline of a business company should be too carried out that business company to its desirable ending goals.
There are various types of business strategies in the market for selling products and attract the customers to the company. The three types of business strategies are Cost leadership, focus and competitive advantage, to become the lowest cost competitors with others (Strategy, 2017). If a business company can give any product in a lower cost compared to others then the company can attract many customers.
Main Drivers for Strategic Choice
The strategic drivers can be shaped by both internal and external powers, which can be influenced by the strategic choices of a company. The internal driver which can be the causes of building a strategy are mission, people, profit goals, behaviour of the employees, customer care support etc. The external drivers for a business strategy include markets, competition, taxes, regulations, technology, customer needs, lowest cost of the products etc.
Competition is the main factor that can influence a strategic choice of a company. Other factors are organization structure, leadership, culture, advanced technology etc (Schaltegger, Hansen & Ludeke-Freund, 2016).
Competition
Competition is an ingredient to influence the strategy of a business organization. Business Company see how the competition is in the market before setting up a business strategy so the competition can be strategic choice. A competition in the market with other companies can lead the companies to improve the qualities of their products, streamline analysis to their business production methods and develop the effective methods of distribution. Competition also helps to enhance the innovation and creativity in a business organization. Companies also keep an eye in the market if there is a lot of competition for the same products among different companies.
Companies can also make outline for the business strategies after seeing the competitions with other business competitor companies and can try to get competitive advantage over other companies by making best business strategies. The company also do Porter’s five forces analysis to make the business strategy to enhance the production of the company (So & Kim, 2018). By doing this, the company can identify the parameters of enhancing a business which will help the company to analyse the company’s competition and power of sustainability in the market. The company will gather information about the competitive companies and will set business strategies according to these.
Organization structure
The organization structure of a business company can tell how the business strategies should be for that particular business company. The business company after analysing the business structure will know what decision will be taken regarding the business enhancing. Business structure of the organization helps in taking the decisions on making organisational structure. Organizational structure refers to the divisions of the business products, shapes of the business organisation, division of labours, job, duties of the labours, responsibilities of them, the distribution of power and procedures of decision making in the company. These all influence the business organization what kind of business strategies will be taken by the company to enhance the product sell.
Based on the organisational structure the jobs of the employees, the tasks of the labours, groups are divided and coordinated accordingly. Organization uses the business strategies’ through organization structure of the business company (Leonidou et al. 2017). When a business strategy changes its form, the structure of the business company also changes according to the business strategies in order to meet the relevancy with the strategy and structure. A change in the old business strategy can bring out internal problems, which may require changes in the business structure.
Leadership
Good leadership is also important to maintain a good strategy in the business organization. A good leader always tries to make motivated and influenced the other workers of the company to achieve the success. A leader can also influence the decisions of the company, which the management has made. The leadership gives the assurance the effort of the organization is united and that effort is directed to the achievement of the success of the business company. Leadership is one of the most important factors of choosing business strategy because it can affect the performance of the business organization. The leadership of a business company will be at the front of the business, which will provide vision and mission of the business company, can take initiative, can motivate the people of the company and inspire all others (Strategy, 2017).
The leaders will influence the workers to obey them and management need to activate team spirit and positive work spirit and need to act as the catalyst in the strategy implementation in an organization. The business organization need to set a strategy to hire educated and intellectual people in the organization who will have leadership attributes in them for becoming a leader to set the new strategies afterwards rightly.
Culture
The other factor, which is also important for the business strategy is the culture of an organisation. If the culture of the business organization will be good then the people of that organization will be motivated to do wok and they can success easily (Rottig, Thomé & Medeiros, 2016). Cultural belief of a business organization refers to the fundamental...