I have 2 other assignment to be done.What will be the price? The deadline given is for 1200 words so...

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I have 2 other assignment to be done.What will be the price? The deadline given is for 1200 words so no need to panic for completing entire assignment.

ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 3 Subject Title Principles of Marketing Subject Code MKT600 Lecturer Donna Gill and Al Marshall Semester Semester 2, 2018 Assessment Title Marketing Plan /Audit Learning Outcome/s 1, 2, 3, 4, 5 Assessment type (group or individual) Individual Weighting 50% in total. PART 1 – Due in Week 6 (Worth 20%) PART 2 – Due in Week 11 (Worth 30%) Word count PART 1 : Written: 1,200 words +/- 10% (Excess words can be placed in the appendices) PART 2 : Written 1,800 word +/- 10% (Excess words can be placed in the appendices) Due date Written Report: Submission Part 1 : Week 6, 7 September 5:00pm submitted via Moodle (Turn-It-In) Submission Part 2 : Week 11, 26 October 5:00pm submitted via Moodle (Turn-It-In) Submission type Paper copy ☐ Turnitin  Format / Layout of Assessment Marketing Plan: ICMS Cover Page Title Page Executive Summary Table of Contents Introduction Situation Analysis Macro-environmental factors Micro-environmental factors SWOT Analysis Target Market Positioning Marketing Mix Strategy 4/8’s Conclusion References Appendices                   ASSESSMENT TEMPLATE___________________________________________________ Page 2 of 3 MARKETING 600 Marketing Plan Rubric PART 1 Mark Awarded Situation Analysis Company Background 15% Marketing Environment (Macro & Micro) 25% Competitor Analysis 20% SWOT Analysis 15% Format, Written Expression & Presentation 10% Referencing - Degree of research undertaken - Accuracy of referencing*** 10% TOTAL 100% Assessment instructions (clear, succinct, without repetition) The marketing plan is to be based on a company (product) of your choice. You are expected to analyse the current market conditions, target market, marketing mix and then formulate recommendations. It is suggested that you do NOT choose successful multinationals such as McDonald’s, Apple, Sony, Nike etc. Instead select a company that has a product or service that is a fairly new introduction into the marketplace OR is in the decline stage of the product life cycle. Readings for the assessment (instructions where they can be found e.g. MyAthens database, Moodle etc.) Download a copy of the marketing plan template on Moodle. Grading Criteria / Rubric See below ASSESSMENT TEMPLATE___________________________________________________ Page 3 of 3 MARKETING 600 Marketing Plan Rubric PART 2 Mark Awarded Executive Summary 5% Recap on Company 2.5% Marketing Strategies (Current and Recommended) Target Market(s) & Positioning 10% Product Strategies 15% Pricing Strategies 15% Distribution Strategies 15% Promotion Strategies 15% Conclusion 5% Format, Written Expression & Presentation 10% Referencing - Degree of research undertaken - Accuracy of referencing*** 7.5% TOTAL MARK 100% *** Please note that plagiarism will result in a zero mark being awarded for this assessment.

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Sanchita · Accepted Answer

Goldstar : Case Study
Prepared by: 
Prepared for:
Date: 
Table of Contents
Introduction………………………………………………………………………3
Marketing Environment………………………………………………………….4
PESTEL Anlaysis…………………………………………………………………4
Competitor Analysis ……………………………………………………………...5
SWOT Analysis……………………………………………………………………..6
Introduction
Launched during/in the mid-1970s, the Nepalese shoe brand GOLDSTAR is the 1st & core business of the group. Since the very beginning, GOLDSTAR has established a firm position in the Nepal shoe market as one of the biggest footwear producing company/group in Nepal.
GOLDSTAR has earned a robust & firm good-will due to its use of genuine raw materials & modern technology. Although, origin in Nepal, GOLDSTAR is gradually setting a strong feet in Indian markets too.
Nepal has always been a price conscious market, therefore GOLDSTAR shoes has always maintained its goodwill of genuine products. It chose such raw materials, technologies & equipments which was hard for the competitors to replicate. This gradually led to a high market value & goodwill of GOLDSTAR shoes & it has set a noticeable benchmark in the footwear industry that other brands strive to meet. GOLDSTAR shoes were originally established by the founders of ‘HATHICHAP CHAPPAL’ during the mid-70s.
The purpose of this assessment is to gauge to prepare a comprehensive report about Gold star that includes an in-depth overview of micro and macro factors that would help Gold star devise its marketing strategy. 
MARKETING ENVIRONMENT
In general, marketing is very crucial & important part of a business/company. Successful & intriguing marketing strategies play a vital role in increasing the credibility, good-will & economical steadiness of a company/business. It also increases the brand/product awareness.
The two most important marketing environments which play a vital role in the economic improvement of a company are----Micro & Macro marketing environment.
MICRO MARKETING
Micro Marketing is a marketing strategy which is used to target a small group of consumers who have specific needs for the product, & these specific groups of people are highly lucrative consumers.
Some of the common Micro Environment Factors are----
· SUPPLIERS
Suppliers are an important aspect for the growth & betterment of a company. Supplier is the main person who supplies the raw materials to the factory/processing unit for a business. Any discrepancies from the supplier’s side can harm the goodwill of a company. A supplier’s role/product is the most important part of a finished product. In case of GOLDSTAR, quality is the main priority, for which handpicked suppliers are chosen, resulting in best quality raw material & products. 
· RESELLERS
Resellers too, play a very important/vital role in maintaining the structural integrity of a company. The reputation of a reseller---retailers, whole-sellers etc. has a strong impact in the business of a company a good reputation can gradually lead to an increased credibility/good-will of a company. The resellers working for GOLDSTAR has a good hold in the market,

ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 3 Subject Title Principles of Marketing Subject Code MKT600 Lecturer Donna Gill and Al Marshall Semester Semester 2,...

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