Answer To: Trainers Assessment Resource M.S Aviation Pty Ltd trading as Australian School of Commerce...
Karan answered on Mar 02 2021
Lead and Manage Organisational change
Student Name Student Id
Lead and Manage Organisational change
Assessment 1
Submitted by:
Table of Contents
Introduction 2
Organisations vision 2
Organisations mission 2
Organisations Values 3
Strengths and weaknesses of competitors and allies (at least 2) 4
Competitor 1: 4
Competitor 2: 4
SWOT Analysis of your business 5
Strategic objectives and strategies needed for the future (at least 2) 6
Strategic objectives 1 6
Strategic objectives 2 7
Review the existing policies and procedures against the strategic plan 7
Monitor the trends within your external environment (PEST Analysis) 7
Change management Plan 8
Situational awareness 8
Supporting structure 9
Strategy Analysis 10
Risk assessment 10
Anticipated resistance 12
Special tactics 12
Cost-benefit analysis for high priority change opportunities 13
Communication plan 14
Minutes of meeting 14
Conclusion 15
References 16
Introduction
This assessment is based on an Australian supermarket or a chain of grocery stores, Woolworths founded in 1924. The cited supermarket operates in retain industry and headquarter of the supermarket is situated in Bella Vista, New South Wales, Australia (Woolworths, 2019).
During 1930 to 1940, the company had experienced rapid growth in the market, and until 1970, it has become the largest retailer of fruits and vegetables. At present, Woolworths is serving around 13 million customers per day, and there are 115,000 numbers of employees. The major goal of the organization is to make available the groceries and food at low prices. For the goal accomplishment, Woolworths aims at retaining its skilled and quality staff and for this, the company various numerous training and development opportunities to its employees. The management of the supermarket chain believes in employee retention. Furthermore, the main priorities of Woolworths include:
· The culture of the organization is concerned with customer first and team first.
· Offering customers a connected, convenient and personalized shopping experience.
· The main focus is on accelerating innovation in drinks business
· Adoption of processes that is better for customers and also simpler for stores.
Organisations vision
The vision statement of Woolworths is to become one of the world’s most responsible retailers. The vision of the company emphasizes its passionate commitment towards doing business for customers. In order to attain the vision of the company, hard work and integrity are the commitment. Also, the organization aims at adopting the down to earth culture, and every aspect of the business is focused on making lives better, simpler and easier of customers. The customers of the company can get better products and services only when the employees are well trained and skilled (Booth, 2016).That is why Woolworths provides proper training and development facilities to its staff members by organizing training sessions.
A well-trained employee is the major asset of the organization, and thus numerous employee retention strategies are adapted to retain the existing talented workforce.
Organisations mission
Woolworths is on a mission to deliver best in value, convenience, and quality to the customers. Thus, the aim is to be at the heart of the community and being the best retailer for children, home and family leisure. The mission statement of the organization is reaching throughout the world and offering customers the best products. This is the reason that every decision of the company is taken after considering the benefits of customers and thus Woolworths is transparent, honest and open in every deal. In order to attain the mission statement, a positive work environment is adopted within the company that concentrates on establishing a relationship of trust and freedom to speak up (Woolworths, 2019).
A trustworthy and honest relationship among the individuals of the organization is significant in order to achieve shared goals. Hence, the company governed their working styles with ideas, i.e. fairness, collaboration, etc. The working relationship can be proving successful only when they are based on mutual trust and respect (Ansoff, et al. 2019). Also, Woolworths is aimed at building and maintaining long term relationship with the suppliers and other concerned parties by fair and equitable dealings.
Organisations Values
At Woolworths, the core business values are taken very seriously in order to attain its strategic goals and objectives. These core values act as a foundation of the business that gives the direction and guides the actions and behaviour of the individuals (Place, 2017).
Customer obsession
The customer is the king of the market, and the activities of the business are conducted in order to satisfy the needs of the customers. Thus, Woolworths aims at keeping the choices of customers in first place.
Collaborative
The selected company sees itself as a single team and thus aims at working together with proper support and cooperation. Support and coordination in a team are essential to achieving shared goals within time.
Best service
As it has been identified the priority of the cited company is meeting the expectation level of customers that is why the company always thinks about providing the best products and services to its customers. Thus, in order to offer the best services, employees of Woolworths are trained in an effective manner.
Innovation
The culture of the business is innovative and creative. Therefore, the employees are motivated and encourage thinking out of the box so that it can prove beneficial for the company and personal development of the staff members. Moreover, the organization loves to discover new ideas, processes, products, etc. Such a culture in the company encourages the employees, and it creates job satisfaction (Ioppolo, et al. 2016).
Integrity and sustainability
The selected business enterprise is focused on keeping its promises whether it is of maintaining confidentiality, listening, etc. With this policy, the management is able to win the trust of employees, customers, and other stakeholders. The organization is dedicated towards conservation and environmental projects and contributes towards prosperous and green future.
Strengths and weaknesses of competitors and allies (at least 2)
· Competitor 1: The major competitor of Woolworths is Coles, a supermarket in Australia that is founded in 1914. From the past years, Coles is providing quality food and outstanding customer services to its customers (Coles, 2019). The team members of Coles are required to display enthusiasm and willingness to learn along with keeping a positive attitude. The main strengths and weaknesses of the competitor of Woolworths include:
Strength: The strengths of this supermarket are large market share and customer loyalty. In Australia, Cole’s supermarket holds a large part of market share that is its key strength along with it has a wide customer base. Coles offers excellent customer service and that is why loyalty enhanced. Apart from this, the cited company is highly engaged in corporate social responsibility and creating a sustainable and environment-friendly business and this attracts the customers towards the business and enhances the brand image and name.
Weakness: The main weakness of Coles is that it operates on a lower margin other than its key competitors. Also, there are key management issues in the business.
· Competitor 2: IGA or Independent Grocers of Australia is another key competitor of Woolworths. It is founded in 1988 engaged in offering groceries and general products.
Strength: Adoption of advanced technologies and loyal customer base are considered as significant strengths of IGA Australia. Apart from it, the brand has a strong presence in the market and able to reach approximately 30 countries worldwide (IGA, 2019).
Weakness: The weaknesses of IGA involve work inefficiencies and low market share due to high competition in the Australian market. There are already a number of a supermarket chain that exists in Australia and thus due to which there is intense competition.
SWOT Analysis of your business
SWOT analysis is a strategic planning tool that is used by the companies in order conduct situational analysis. This framework is useful to identify and analyse the internal and external strategic factors. It is a powerful tool that recognizes the strengths and weaknesses and uncovers the opportunities and threats.
Strength: The key strengths of Woolworths are its large brand name and highly skilled workforce. This is the oldest and thus well known retail brand of Australia. It has been assessed that Woolworths aims at providing training and learning to its employees in order to...