I choose the topic ALDI(a German supermarket chain). but I need you to work only on Section one Introduction (100words) and the section two - Analysis of the internal environment(900words)
Microsoft Word - Assignment 2 - Group Planning Template.docx www.scu.edu.au Lismore Coffs Harbour Gold Coast PO Box 157, Lismore NSW 2480 Australia Hogbin Drive, Coffs Harbour NSW 2450 Australia Locked Mail Bag 4, Coolangatta QLD 4225 Australia T +61 2 6620 3000 F +61 2 6620 3700 T +61 2 6659 3777 T +61 7 5589 3000 F +61 7 5589 3700 CRICOS Provider 01241G Competitive Strategy Group Work Planning Template – Business Strategy Report When initiating a group project it is imperative that each team member is clear on their role, and of each group member’s expectations. Using the framework below, discuss with your group members how your Business Strategy Report assignment will be executed. You may decide to discuss only some, or all of the issues below. Successful group work is dependent upon being explicit with one- another about your expectations of the process, and of the final product. Ground Rules: Aspects you should consider may include (but are not limited to): - Adhering to contingency and communication plans and enforcing penalties - Rules pertaining to working as a team and showing team members respect - Completing tasks by deadlines - Standard of academic work submitted (e.g. are you aiming for a High Distinction, or are you both happy with a Credit? Be up front about this) - How/will there be any formative quality control checks on each other’s work to ensure you are both happy with your other group member’s contribution? - How group decisions will be made? - If a group member is having difficulties completing work or meeting deadlines what communication, timelines, and support mechanisms will you have in place? - What is the deadline for all parties to submit their contributions? - Who/how will the final document be compiled? - Who will take responsibility for performing preliminary originality checks through Turnitin? Communication Plan: Aspects you should consider but not be limited by: - When and where/how you will meet together as a group (day/time/location) - How often you will meet (weekly/fortnightly/specific dates or a combination) - What forms of communication will you use and how (email, Zoom, Skype etc) - Will an agenda be compiled for each meeting – and by whom? Contingency Plan: Aspects you should consider but not be limited by: - What happens if a group member does not submit work by the required date? - What if personality clashes or arguments occur? - What if meetings are not attended? BUSN3001-2021-1 Competitive Strategy Criteria Excellent Very good Good Fair Poor SECTION 1: Quality of Introduction (i.e., effectively states purpose of the report, its objectives, and its structure. Gives brief overview of case study organisation) 5 Points 4 Points 3.25 Points 2.5 Points 2 Points SECTION 2: Quality of your critical analysis regarding the organisation’s internal environment (resources, capabilities, and competitive advantage); understanding of relevant theoretical concepts; use of applicable literature references in the analysis 20 Points 16 Points 13 Points 10 Points 5 Points SECTION 3 (Part 1): Quality of analysis of at least two (2) pertinent macro- environmental trends 10 Points 8 Points 6.5 Points 5 Points 3 Points SECTION 3 (Part 2): Quality of critical discussion relating to ALL five elements of Porter’s Five Forces of industry competitiveness model; use of applicable literature references in the industry analysis 20 Points 16 Points 13 Points 10 Points 5 Points SECTION 4: Quality of synthesis in drawing together your analyses of the organisation’s internal and external environments and subsequent recommendations for the organisation’s strategic direction; quality of business-level strategy recommendations; effectiveness of your use of applied and/or academic literature 20 Points 16 Points 13 Points 10 Points 5 Points SECTION 5: Quality of conclusion (i.e., effectively reiterates key points stemming from the analysis relative to the stated objectives. 5 Points 4 Points 3 Points 2.5 Points 1.5 Points In-text citations presented as per the required Harvard referencing style; correctly laid-out reference list 5 Points 4 Points 3 Points 2.5 Points 1.5 Points Quality of table of contents and executive summary; physical presentation (spelling, grammar, punctuation, layout) 15 Points 13 Points 11 Points 7.5 Points 5 Points H el p 1 of 1 28/02/2021, 2:49 pm www.scu.edu.au Lismore Coffs Harbour Gold Coast PO Box 157, Lismore NSW 2480 Australia Hogbin Drive, Coffs Harbour NSW 2450 Australia Locked Mail Bag 4, Coolangatta QLD 4225 Australia T +61 2 6620 3000 F +61 2 6620 3700 T +61 2 6659 3777 T +61 7 5589 3000 F +61 7 5589 3700 CRICOS Provider 01241G Competitive Strategy Assignment 2 – Business Strategy Report Specific Instructions This assessment is designed as an experiential learning exercise by having you apply theoretical concepts to real- world situations in a critical manner. You should adopt the mindset of a business strategist for the organisation you have elected to base your report on. Your business strategy report must be presented using an academic report format. It should conform to the format set out below, and should also include a professionally laid-out Table of Contents prior to the Executive Summary. Students will work in groups of three for this assignment. Strategy is rarely carried out in organisations by individuals working in isolation. This assignment is designed to prepare you for the realities of carrying out strategy beyond your university studies. Your local lecturer will advise on arrangements for forming groups early in the session. Reports must be submitted electronically via the MySCU HOTL3001 Blackboard site by the due date. Length is 3000 words maximum (excluding Executive Summary, reference list and any appendices). For the purpose of this analysis, your group is to choose one of the following two case organisations to analyse in your report. The two available organisations are: Apple (an American multinational technology company) OR Aldi (a German supermarket chain). Format Executive Summary An Executive Summary of a report is just that, a summary (and is not included in your total word count for this assessment). It contains a statement of report purpose and an overview of the actual and specific findings – so it summaries the entire report; it does not just act as a longer introduction. For this assessment, it should be no longer than one page. The summary can only be written after you have completed your report. Write in ‘past’ tense (e.g. The purpose of this report was to…). If an Executive Summary is well written the reader should be able to understand the main points, findings, and conclusions of the actual report without having to read the full report. Section One – Introduction (approx. 100 words) This is a brief statement of the purpose of the report, what its objectives are, and an overview of how the report is structured. Section Two – Analysis of the Internal Environment (900 words) In this section you are required to critically analyse the organisation’s internal environment. You should critically evaluate the organisation’s resources, competences, and strategic capabilities (ie. distinctive competencies), and how these contribute to that organisation’s competitive advantage. In compiling this section you must: • Critically discuss the organisation’s key resources, competences, and how those resources and competences combine to form strategic capabilities. www.scu.edu.au Lismore Coffs Harbour Gold Coast PO Box 157, Lismore NSW 2480 Australia Hogbin Drive, Coffs Harbour NSW 2450 Australia Locked Mail Bag 4, Coolangatta QLD 4225 Australia T +61 2 6620 3000 F +61 2 6620 3700 T +61 2 6659 3777 T +61 7 5589 3000 F +61 7 5589 3700 CRICOS Provider 01241G • You should also briefly discuss what you believe is the organisation’s key competitive advantage, and comment on its durability. • Incorporate and discuss at least two (2) relevant literature references into your analysis to demonstrate wider reading on the organisation you are analysing. It is strongly suggested that you address each concept (i.e. resources, competences, strategic capabilities, competitive advantage) separately. Use sub-headings. Remember that the marker is looking for you to demonstrate an understanding of each concept. Section Three – Analysis of the External Environment (1100 words) Here you are required to analyse the organisation’s external environments. There are two components to this section: an analysis of the macro-environment, and an analysis of the industry environment. 3.1 Analysis of the macro-environment In compiling your analysis of the organisation’s macro-environment you must: • Analyse two (2) contemporary macro-environmental trends pertinent to your case study organisation. Critically analyse how and why each trend could affect your organisation positively or negatively (Note: do not address more than two trends. We want you to address two trends in depth) • Incorporate at least two (2) literature references into your macro-environmental analysis to demonstrate wider reading on such issues. 3.2 Analysis of the industry environment In compiling your discussion on the organisation’s industry environment you must: • Analyse the organisation’s industry environment using Michael Porter’s Five Forces of industry competitiveness model (refer to Topic 5) to frame your analysis • Address all five elements of Porter’s Five Forces model • Incorporate and discuss at least two (2) literature references into your industry environment analysis to demonstrate wider reading on such issues. Again, it is suggested that you present a separate analysis of each of the five forces. You should also present a brief summary regarding the broader implications of your five forces analysis. Section Four – Recommended Strategic Direction (800 words) The purpose of this section is for you to make recommendations regarding