I.
C
urrent Strategiesand their Implementation(about 1 page)
Inthissection,analyzeandevaluatethecurrentbusiness(chapters5and6),corporate(chapters 9and10),global(chapter8),andmajorfunctionalstrategies(chapters4,6and7),aswellas importantissuesrelated toimplementation:organizationalstructure,controlsystems, and culture(seechapters12and13inthetextbook).3Youmayhavenoticed,businessstrategyiskeytocompetitiveadvantage,thereforethemostfocusinthecourseandinthispaperisonbusiness
strategy.Keepthefutureorientationinyourmindasyouanalyzethemsoyouranalysisand synthesisrelevantforthenextsectionsofthispaper.Thesestrategiesrepresentstatus-quointhe
2Youarewelcometoconsultthechaptersinthetextbookinadvancebuttheinstructor’sexpectation willbethatyou willconsiderthechaptersthat havebeencovered uptothepointofthecaseassignment,themidterm,orthefinalexam.
company.Thissectionwillclarifythecurrentpracticeofstrategicmanagementinthecompany soitiseasierforthereadertounderstandhowstrategieswillbechangedwhenyoupresentthestrategic alternatives in sectionVI.Be suretocompleteExhibitBbeforewritingthis sectionand provideasuccinctwriteupofthesameinthetext.Needlesstosay,bothExhibitBandthis sectionshouldbeconsistentwitheachother.
EXHIBITB
CURRENT STRATEGIES AND THEIR IMPLEMENTATION
(Usebullet points ratherthan complete sentences;
Fill in the answers usingwordprocessor in the spaceprovided)
Name(s)oftheBusiness Strategy(ies)
CustomerNeeds
(Iffulfillingmultipleneeds,be sureto specifywhichneedsin whatmarkets;see chapters 3,5 &6)
CustomerGroups
(mayinvolve geographic, demographicor othermarketsegmentationparameters;chapters 3, 5 &6)
Basis forCompetition(Be sureto bespecificin non-genericterms. Forexample,for Low Cost,isitsuperior efficiencydueto lowcostproduction or somethingelse? For Differentiation,is itbased onsuperiorquality, innovation, and/or customerresponsiveness;for Focus, whatparameters, e.g., is itcustomersegment, product segment, marketsegment, etc.;chapters 3,5 &6)
CorporateStrategies
(Single business, verticalintegration, horizontalintegration,related diversification,unrelated diversification, strategicalliances, outsourcing, etc. chapters 9 &10).
P
lacementintheValueSystem
(e.g., retailer, wholesaler/distributor,manufacturer,importer, or combination thereof; for details, you may see chapters 9 &10)
Global Strategies
(you maysee chapter 8 fordetails)
M
ajorFunctional Strategies(chapters 4, 6 &7)
Implementation: Structure, Control Systems,
and Culture(you maysee chapters 12 &13for details).
Others