1 Citation Needed 2 3 4 5 Support 6 3/26/2019 MGMT20132_2191: Short report format https://moodle.cqu.edu.au/mod/page/view.php?id= XXXXXXXXXX/2 MGMT20132 INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT...

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1 Citation Needed 2 3 4 5 Support 6 3/26/2019 MGMT20132_2191: Short report format https://moodle.cqu.edu.au/mod/page/view.php?id=882231 1/2 MGMT20132 INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT Short report format Your report should be presented in short report format, and incorporate the structure outlined below. Use headings and sub-headings as appropriate. The assessment short report writing requirements are provided below. Also, please consult the supplementary text 'Your Business Degree' by (McCulloch & Reid 2012) regarding report writing. Your short report must contain the following: Title Page Executive Summary Table of Contents Introduction Body/ Discussion Conclusion/Recommendations References Appendices Title Page The title page must contain the following information: Report title. Business name. Unit number and name: MGMT20132 Innovation and Sustainable Business Development Assessment number. Names of student ID of the group members. If applicable, the granted extension request. Executive Summary The executive summary is intended for the busy executive needing an overview of the short report. The executive summary is expected to contain summary statements key/important elements of the report such as of the focus of the report, findings, discussion, conclusion and in some cases recommendations. Table of contents The table of contents is used to show the reader where parts of the report can be found. It is up to you to decide on the level of detail in the table of contents. Introduction The introduction provides the purpose and scope of the report. In this case the subheadings of Background, Aim and Scope may be used. Discussion The body/discussion includes the findings, analysis, discussion in which the material is analysed and interpreted. This is the core of the report. Use appropriate headings and sub-headings. https://moodle.cqu.edu.au/ 3/26/2019 MGMT20132_2191: Short report format https://moodle.cqu.edu.au/mod/page/view.php?id=882231 2/2 Conclusion The important conclusions justifiable reached as a result of the work should be stated in this section. Key recommendations should be included in the conclusion. References Your report must include in-text referencing and a correctly cited list of references ordered alphabetically by surname of first author, in accordance with the Harvard style of referencing. See the link under Assessment Guidance. Note that references are usually not sited in the executive summary, introduction and conclusion. These are used in the main body of the text. Appendices Here you include material that is important to the report, but to comprehensive to include in the body/discussion of the report. Last modified: Friday, 16 February 2018, 6:00 PM https://moodle.cqu.edu.au/ 1 MGMT20132 Innovation and Sustainable Business development - Assessment 1 - Marking Rubric Criteria 6 (Excellent) 5 (Very Good) 4 (Good) 3 (Satisfactory) 2 (Unsatisfactory) 1 (Poor) 0 (Not Shown) Thorough understanding of relevant innovation management concepts, principles, theories, tools and models in regards to the assessment tasks. 60% weight All key issues expertly identified and canvassed. Superior ability to reason logically and impartially from gathered information and reach reliable and trustworthy conclusions. Highly proficient and scholarly use of a wide range of relevant sources of knowledge and data. Scholarly application of relevant principles, concepts, methods and theories relevant to the set task. Most key issues identified. Ability to reason logically and impartially from gathered information and reach reliable and trustworthy conclusions. Scholarly use of a wide range of sources of knowledge. Competent application of relevant principles, concepts, methods and theories relevant to the set task. An acceptable number of issues identified. Reasons logically, skilfully and impartially from gathered information and reaches logical conclusions. Good use of a range of sources of knowledge. Application of principles, concepts, methods and theories relevant to the set task. Some key issues identified. Reasons logically from gathered information and reaches logical conclusions. Good use of sources of knowledge. Application of some principles, concepts, methods and theories relevant to the set task. Few key issues identified. Critical analysis below standard. Insufficient use of sources of knowledge. Some application of principles, concepts, methods and theories relevant to the set task. No key issues identified. Critical analysis not evident. Limited use of sources of knowledge. Limited application of principles, concepts, methods and theories relevant to the set task. Non-existent or entirely irrelevant or incomprehensible. Appropriate and well- structured, concise and clear expression of innovation management arguments. 10% weight Well-structured and concise written logical arguments. Arguments are developed in a scholarly fashion supported by clear evidence. Structured and logically developed arguments. Arguments are clearly supported by evidence. Structured and logically developed arguments. Arguments are supported by evidence. Some structure is evident. Arguments are somewhat developed. Arguments are somewhat easy to understand. Arguments are somewhat supported. Structure and clarity is an area needing improvement. Arguments are not well developed. Arguments are not easy to understand. Arguments are not well supported. Structure and clarity is an area needing significant improvement. Arguments, if evidenced, are not developed or supported. Non-existent or entirely irrelevant or incomprehensible. Clear flow of thought throughout the paper with a clear and succinct purpose described in the introduction and a clear and succinct conclusion. 10% weight Well-written with a clear flow of thought, a pleasure to read. Excellent introduction, providing a very clear purpose which ensures all areas relevant to the topic are clearly outlined. The assessment presents an excellent summary of the ideas presented, drawing clear and well thought-out conclusions. The flow of thought is very good. Paragraphs are well linked. Good introduction, the purpose is clear and crisp. The assessment presents a very good summary of the ideas presented; drawing fairly clear and well thought-out conclusions. The flow of thought is good. Paragraphs are reasonably linked. Ok introduction, the purpose is clear. The assessment presents a fairly detailed and focused summary of the ideas presented, providing some evidence of conclusions. The flow of thought is ok. Paragraphs are reasonably linked. Fair introduction, the purpose is somewhat clear. The assessment somewhat provides detailed and focused summary of the ideas presented, drawing limited conclusions. It is difficult to follow the flow of thought. The use of paragraphs is insufficient. Substandard introduction. The purpose is unclear. The assessment provides limited evidence of the ideas presented, drawing no clear conclusions. The flow of thought is a significant improvement area. The use of paragraphs is a significant improvement area. Non-existent introduction. The purpose is not described. The assessment fails to provide any clear evidence of the ideas presented, drawing no clear conclusions. Non-existent or entirely irrelevant or incomprehensible. 2 Criteria 6 (Excellent) 5 (Very Good) 4 (Good) 3 (Satisfactory) 2 (Unsatisfactory) 1 (Poor) 0 (Not Shown) Critical review skills and integration of relevant academic and profession literature. A minimum of five (5) academic journals must be used. 10% weight Critical use of sources. Excellent paraphrasing. Utilises current, appropriate and credible sources which strongly support the student’s argument throughout. Critical use of sources. Good paraphrasing. Utilises mostly current, appropriate and credible sources which mostly support the student’s argument throughout. Mostly critical use of sources. Utilises some current, appropriate and credible sources which at times support the student’s argument throughout. Somewhat critical use of sources. Five (5) relevant resources used. Utilises few current, appropriate and credible sources which provide limited support to the student’s argument throughout. Uncritical use of resources. Utilises few appropriate and credible sources which provide limited support to the student’s argument throughout. Uncritical use of resources. Utilises no current, appropriate and credible sources. Non-existent or entirely irrelevant or incomprehensible. Appropriate in text referencing and reference list. Adherence to CQUniversity APA Reference Style. 5% weight. Superior skill demonstrated in use of correct referencing style. Skills demonstrated in use of correct referencing style. Reasonable skills in use of correct referencing style. Some inaccuracies in use of correct referencing style. Referencing is insufficient. Referencing contains significant inaccuracies. Non-existent or entirely irrelevant or incomprehensible. Clarity of expression, grammar and spelling. Appropriate presentation format within (±10%) of the word limit: 2000 words. 5% weight. Scholarly use of correct language throughout. Correct grammar, spelling and punctuation. Report expertly and scholarly set out. Correct use of language. Few grammar, spelling and punctuation mistakes. Report expertly set out. Generally correct use of language. Few grammar, spelling and punctuation mistakes. Report well set out. Generally, reasonably correct use of language.
Answered Same DayApr 27, 2021MGMT20132Central Queensland University

Answer To: 1 Citation Needed 2 3 4 5 Support 6 3/26/2019 MGMT20132_2191: Short report format...

Sarabjeet answered on Apr 30 2021
147 Votes
Innovation Strategy
Innovation Strategy
IKEA
Student Name:
University Name:
Unit Name:
Date:
Executive Summary
Lean startups are not meant to be cheap, but to reduce waste and still do big things. Lean entrepreneurship is not just about how to create a more successful startup, but about what we can learn from these companies to improve everything we do. The report covers the business environment, innovation strategies, capabilities and business value creation. This report highlights the IKEA innovation strategy.
Cont
ents
Executive Summary    2
Introduction    4
Background    4
Aim    4
Scope    4
Discussion    5
Concepts definition and relationship    5
Organizational Environment    5
Innovation trend: Lean startup    5
Innovative strategy    5
Innovative Capabilities    6
Innovation strategy ensures strategic alignment    6
Impact of lean start-up innovation on IKEA    7
Business model    8
SWOT Analysis    9
IKEA innovation strategy response to Lean start-up    10
Organization organize its innovation activities    10
Additional innovation capabilities should the organization develop    10
Innovation initiatives should it pursue    11
Organization ensure that it creates and captures value from the innovation    11
Recommendation for strategic alignment    11
Conclusion    12
References    13
Introduction
Background
IKEA is a place where customers can find household items under the same roof of IKEA, including bedrooms, living rooms, kitchens, dining furniture and more. From bedroom creative to living room solutions, IKEA has fully functional, well-designed furniture that transforms any space into the room customers always dreamed of.
There has recently been a significant countervailing force that can reduce the risk of starting a business. This is a method called “lean startup” that is superior to well-planned, customer feedback intuition and iterative design rather than traditional “pre-designed” development. Although this method has only some years of history, its ideas of “minimum viable products” and “turning” have rapidly taken root in start-ups.
Aim
This study aims to analyze lean startup innovation trend and to determine how it become beneficial for IKEA organization.
Scope
This report is based on IKEA annual data and information to complete this report following assumptions were used as IKEA annual sale decrease and they want to increase by applying new innovation trend and IKEA needs a strong customer base for its products.
Discussion
Concepts definition and relationship
Organizational Environment
IKEA is the private retail business and an international company engaged in furniture design and sales and provides high quality home furniture to its customers. The company is headquartered in the Netherlands. In addition to furniture, the company's other business strategy is home appliances as well as home accessories. An IKEA is the famous company and is regarded as the best furniture retailers in the world (Angelis & Fernandes, 2012). The company is carrying out the business of providing various designers furniture to meet people's dreams related to furniture. In this way, IKEA meets customer expectations and provides customer satisfaction to a large extent.
Innovation trend: Lean startup
The significance of innovation trends and innovative solutions for developing and leveraging data, digital technologies, advanced analytics, as well as new delivery platform have been never more important. Lean Startup is a innovative approach adopted internationally that change the way business’s are built and way to introduced the innovative products. With the promotion of lean entrepreneurial practices, they are turning traditional wisdom about entrepreneurship into a mind. New companies are trying to maximize their chances of the success by following principles of rapid and continuous learning failure (Atari & Prause, 2019).
Innovative strategy
IKEA provides high class furniture to its customers and relies on advanced technology as well as innovation to make value for its targeted audience. The company has been trying to leverage the technology environment in its capabilities so that it can meet the needs of customers who have not yet been identified by them. IKEA has been using innovative technology to expand its product line and create new things in the market.
Innovative Capabilities
Innovative features can be defined as a set of functions, namely technology growth functions, operational functions, management functions and transaction functions. Over the years, IKEA has been committed to innovation to create unique, technology-based products. IKEA innovation capabilities essentially need a research exercise written in isolation at a desk before an entrepreneur has even begun to apply lean startup movement within the organization (Dave & Sohani, 2019). The assumption is that it’s possible to figure out most of the unknowns of a business in advance, before IKEA raise money and actually execute the idea.
Innovation Value creates and captures value
IKEA's main and support activities revolve around innovation. IKEA has a strong supply chain that can source raw materials from a variety of sources around the world. Value can be created in two ways: first, by producing a product (goods or service) that is more valuable to the customer than...
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