I attached brief and also first part of this assignment. You have to do just part b which is based on part a please check the brief of assignment then start part b

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Running Head: GROUP RESEARCH REPORT        8
BIZ304 BUSINESS CONSULTING PROJECT
GROUP RESEARCH REPORT
Table of Contents
Assessment of Client’s Needs    3
Project Details and Scope    3
Organisational Information in Context of Research Theory and Framework    5
Industry Information in Context of Research Theory and Framework    5
Recommendation Report    6
Reference    7
Assessment of Client’s Needs
    Based on the research done and information developed in the earlier section, it is found that the latest trend in Australian Air Travel Industry, has been inclined towards the Bleisure culture, which is the name of the purpose that is a mixture of business and leisure intentions. Therefore, along with faster travel and convenient pricing, the availability, the scope of getting travel and lodging packages are highly preferred. As mentioned by Ryerson and Kim (2018), the new air travellers feel the need of getting air travel and lodging service at the destination of their travel under the same package, which makes the business propositions difficult and the clients’ expectations high.
Therefore, it is assessed that clients require moderately convenient pricing for their air travel with the additional features of lodging packages while travelling from Melbourne to Gold Coast, however, on a more frequent basis. The clients need easy availability of tickets in online as well as offline markets, especially when buying air tickets from Qantas Airways. As supported by Nakamura, Coelho, Renaud and Nascimento (2018), making air tickets easy available for customers buying ticket for popular destination reduces the pressure on a single selling platform. Along with the aspect of combined featured packages and high frequency of air services to Gold Coast, the aspect of safety and comfort is also expected by the clients (Airlines Ratings, 2018).
Project Details and Scope
    In the current project a conveniently priced air travel is aimed at formulating, which would provide comfortable, lucrative and value added services for air travellers travelling from Melbourne to Gold Coast for either business or touring purpose, which by air is a 1700 km route, using Qantas as the preferred airlines. As stated by Xia, Jiang, Wang, and Zhang (2018), offer a lucrative price for air travel gives general travellers encouragement for using air route instead of land or water route. The project aims at expanding Qantas airlines’ market expansion by catering more customer by offering additional packages,, which would include convenient and safe air ride from Melbourne to Gold Coast and also...