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Introduction
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Introduction
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BUS499 Business Administration Capstone
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Introduction
In an ever-growing business world, it is significant that organizations thrive to provide quality services to their customers (Hitt, Ireland & Hoskisson, 2020). For food chain businesses in particular, the effects of the internal and external business environment shape most of the business and stability of the organization in the market.
The following is the analysis of two segments of general environment of McDonald’s, one of the largest food chains in the world that provide excellent fast food ranges to customers. The two segments of general environment taken here are one from macro (economic) and one from micro (suppliers) for the organization.
General Environment
    At first, the general environment pertaining to economic aspects of McDonald’s are subjected to be adjusted due to the ongoing slowdown of the global economy (Hitt et al., 2020). In specific context of the pandemic outbreak, the restaurant business and food chains were closed due to the outbreak of Covid-19 across globe. However, in the aftermath of the pandemic, the organization has now reopened its outlets with same intensity. Secondly, there are supply-based effects over the quality of the food chains that function as the key component in the success of McDonald’s.
Economic Factor
In the context of examining economical factor as the general environment segment, McDonald’s adheres to the principle of shared economy; the organization operates in various nations and it has now taken the shape of global organization (Hitt et al., 2020). The company not only adheres to the local economic principles but also it follows the strict economic principles in carrying out its business operations.
The distribution of the value proportion always remains in generating new business ideas that are worth to invest. There is a wide range of fast food items that the company serves on local and international level, generating revenue. However, the company is subjected to get obstacles related to national and international currency fluctuations.
Suppliers of McDonald’s
When an organization like McDonald operates in food industry, the management of raw food supplies is one of the major factors that the company has to carry out well (Watson, Wilson, Smart & McDonald, 2018). McDonald’s has now developed a self-sustained raw food supply structure; the company mostly depends over the self-produced raw products such as vegetables and other ingredients required making fast food items (Mondal, Pal & Samanta, 2018).
At the same time, there is conventional and durable alliances made with the local food suppliers whose quality remains unquestionable for the company; there is a through quality check procedure, through which the freshness and other quality parameters are tested before approving the raw foods to be permitted to...