Hypnosis relaxes the inhibitions of consumers and can get them to behave in a manner that may more accurately reflect their true thoughts, emotions, and behavior. A researcher may consider using...

Hypnosis relaxes the inhibitions of consumers and can get them to behave in a manner that may more accurately reflect their true thoughts, emotions, and behavior. A researcher may consider using hypnosis to study online auctions. Research participants could be recruited and asked to participate in a real online auction on eBay. Half of the participants will participate in the auction while a researcher looks on. The other half will do