H.W 2 / Work in two groups. Group A Read about Starbucks on this page. Group B Read about Apple Macintosh on p59. Read your article and answer the questions. 1 When and where did the company begin? 2 Who founded it? 3 Where did the name of the company come from? 4 Why did the product become a success? 5 Has the company's progress always been easy? 6 What makes the brand special? 7 What features of the product or company do people see as negative? 8 What are some examples of the company's products?
Extracted text: H.W 2/ Work in two groups. Group A Read about Starbucks on this page. |Group B Read about Apple Macintosh on p59. Read your article and answer the questions. 1 When and where did the company begin? 2 Who founded it? 3 Where did the name of the company come from? 4 Why did the product become a success? 5 Has the company's progress always been easy? 6 What makes the brand special? 7 What features of the product or company do People see as negative? 8 What are some examples of the company's products?
Extracted text: STARBUCKS COFFEE ANYONE FOR COFFEE? What about a Skinny Latte, or perhaps an Almond Truffle Mocha, or even a Raspberry Mocha Chip Frappuccino? These are just a few of the many speciality coffees on offer at Starbucks, the world's leading coffee UCKS roaster and retailer. Starbucks serves over 25 million customers a week in 7,500 stores around the world. And this figure is increasing rapidly, with three or four new stores being opened every single day! So how did a company currently worth $5 billion get started? FEE pucks.com Starbucks Coffee, Tea and Spice, as it was originally known, roasted its first coffee beans in 1971. This tiny coffee house in Seattle, named after a character in the novel Moby Dick, was the vision of three men - Baldwin, Siegel, and Bowker – who cared passionately about fine coffee and tea. Their determination to provide the best quality coffee helped their business to succeed, and a decade later, their fourth store in Seattle opened. Meanwhile, in New York, Howard Schultz, a businessman specializing in kitchen equipment, noticed that a small company in Seattle was ordering a large number of a special type of coffeemaker. Out of curiosity, he made the cross-country trip to Seattle to find out more. Immediately he saw the Starbucks store, he knew that he wanted to be part of it. The three founder members weren't initially very keen, but a persistent Schultz was eventually hired to be head of Starbucks marketing in 1982. He modelled the Starbucks stores on Italian espresso bars, and made them comfortable places to relax. Within the next ten years, Schultz had already opened 150 new stores and had bought the company! There are now stores all over Europe, Asia, and the Middle East. Today Starbucks is one of the world's most recognized brands. 113 or 4 new stores open every day. " But global success comes at a price. Although Starbucks has a company policy of fair trade and employee welfare, it has been the recent target of anti-globalization protests. Many people feel that big corporations, even responsible ones, are never a good thing, as small, independent companies can't compete and go out of business. However, Starbucks' continued success in the face of opposition shows that its blend of commercialism and comfy sofas is still proving an irresistible recipe for world