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The Agri-Business in Australia            2
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TABLE OF CONTENTS
    S.No.
    Topic
    Page No.
    1.
    Executive Summary
    03
    2.
    Introduction
    04
    3.
    The Chemical Industry
    05
    4.
    The Business Units
    06
    5.
    The largest revenue unit and its importance
    07
    6.
    External environment of Mitsui & Co. In fertilizers industry (PESTEL)
    08-10
    7.
    Business Risk
    11
    8.
    The Internal Organization Of The Business
    12
    9.
    Resources and capabilities
    13
    10.
    Competitive Advantage
    14
    11.
    Core Competencies
    15
    12.
    Recommendations for the future strategic direction of the Mitsui & Co. Agri-business
    16
    13.
    Conclusion
    17
    14.
    References
    18
EXECUTIVE SUMMARY: Australia is known internationally for its agri-business productivity and the high quality food the country exports. Australia’s agri-business is responsible for country’s economic prosperity and is around of $256 billion dollar’s industry. This industry has growth potential as it open new markets for the people, developing jobs and new technologies. One of the agribusiness that is primarily operating in Australia is ‘Fertilizer’s Industry” and is one of the prime industries of the country. Fertilizers are very important components that are used in productive agriculture. Fertilizers provide main nutrients to the soil for better production, and Australia exports good quality and quantity (around 65% of its total production) agricultural products to many other countries like China, Japan, and U.S. etc. previously, the government of Australia has given a full range of policies for the agriculture for maintaining and stabilizing the returns of the farmers, supporting price schemes and to reduce the input costs (L, 2017). The government has been reforming the Agri-Business for the interventions of the market.
INTRODUCTION: There are many fertilizers industries running in Australia, but Mitsui & Co., Ltd are one of the largest fertilizers and chemicals producing company. This company was founded in the year 1956 with the headquarters in Melbourne, Australia. It is a subsidiary company of Mitsui & Co., Ltd. This company deals in many product lines like metal and mineral resources, chemicals, food business, agricultural business etc. The Agri-Business of the industry deals in the manufacturing and selling of fertilizers and agrochemicals, they provide the logistics globally for the Phosphate Rock Fertilizer Resources and the Sulfur Sulfuric Acid, the Raw Materials. It is also in the manufacturing and selling of the amino/methionine acids, organic minerals, dyes and enzymes. It deals in the manufacturing and selling of ingredients of food and raw materials. The fertilizers and the chemicals division of the Mitsui & Co. develop the business that bridges the gap between the growth and the chemical industry. The company builds the strategic alliances for building the business with the partners. The company leverages for developing new business for strengthening the chemical business (Bjorkhaug, Magnan and Lawrence, 2018).
Here we will discuss the agricultural business of this company in Australia and internationally.
THE CHEMICAL INDUSTRY: Product Line: The Company has a variety of product line: It supplies (Bramley and Ouzman, 2019)
· The Basic Materials, examples: chlor-alkali, ammonia, industrial chemicals etc.
· The Performance Materials: Advanced/Performance materials, specialty chemicals and green biochemical.
· The Nutrition & Agriculture: Agrochemicals (pesticides and fertilizers), nutrition science and food products.
THE BUSINESS UNITS OF THE COMPANY ARE:
1. Company: Mitsui Bussan Agro Business Co., Ltd.
Work: Developing and selling, fertilizers & agricultural products
2. Company: Mitsui Agri Science International S.A./N.V.
Work: Invest in the business of crop protection
3. Company: DAIICHI TANKER CO., LTD.
Work: Operating on the tankers of chemicals
4. Company: Soda Aromatic Co., Ltd.
Work: Manufacturing and selling of chemicals related with aromatic
5. Company: MVM Resources International B.V
Work: Invest in the phosphorus mining of ore
THE LARGEST REVENUE UNIT AND ITS IMPORTANCE: Among all the business units of Mitsui & co. dealing in the fertilizers and chemicals Mitsui Agri Science International is the biggest one. This unit is considered to produce the largest amount of chemicals and fertilizers and then supply it to the other places so that the fertility of the soil may increase and the good crops could be attained. This unit uses very finite resources with good quality raw materials to get the desired output. It supports the industry in stable supply of good foods, to have a good society and it also helps the industry in contributing towards creating a living standard by giving a wide growth in the industries growth (MERRETT and VILLE, 2016).
EXTERNAL ENVIRONMENT OF MITSUI & CO. IN FERTILIZERS INDUSTRY: The external environment means everything externally that is related with the organization like its competitors,...