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DIGITAL MEDIA STRATEGY FOR PROMOTION OF THE PROGRAM TO TARGET CLIENTS
    Statement of purpose:
This digital media strategy has been prepared for The Youth Parenting Program (YPP) to promote effective digital media communication to promote the program to target client in the community. It will do this by:
· Creating social media posts and banners to make people aware about the importance of the program
· Reaching the masses through various digital media strategies to get people sign up for the program
    Stakeholders
List the key stakeholders that the business unit/team needs to communicate with to plan and implement this digital media strategy:
(List at least two of each)
External stakeholders
· Participants
· Society
Internal stakeholders
· Employees
· Investors
    The audience
Who are the audience?
The audience are the people who are targeted to benefit from the program which is ‘Young parents aged under 25’, and yes the other audience is the society as whole who will be benefitting from this program indirectly
What type of media are the audience likely to access?
The type of media the audience are likely to access are:
· Social Media
· Media...