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Running Head: COACHING SESSION                            1
COACHING SESSION                                    2
COACHING SESSION
Table of Contents
1.    Introduction    3
2.    Need for promotion    3
3.    Media type    3
4.    Timing    4
5.    Frequency    4
6.    Target Audience    4
7.    Content    5
8.    Roles and responsibilities -1    5
9.    Roles and responsibilities -2    5
10.    Roles and responsibilities -3    6
References    7
1. Introduction
A digital media strategy is an arrangement that frames how the business will accomplish its showcasing objectives through internet based channels like pursuit and virtual entertainment. Most system plans will sum up which online channels and computerized advertising strategies will be used, in addition to the amount of resources will be putt into these channels and strategies. Without Internet promoting techniques, the business does not have a guide for accomplishing its objectives or goals and key outcomes. If it is obviously expressed what the business have any desire to achieve, yet there is equivocalness the way in which it will be accomplished then such stage frequently prompts the send off of a computerized showcasing effort that neglects to drive any outcomes.
2. Need for promotion
The digital strategy is created to give direction to the efforts made in this regard. Without it the resources allocation will not be effective. The digital platform is a new way to connect with customers as it is not possible to reach physically to customers beyond physical boundaries. Customers also want all information handy and accessible on their smartphones. Through flexible modes like email, social media posts, Instagram engagements and Youtube videos the company will try to reach them and make them aware about the products. It will also take steps to influence their decisions and include promoted products in their next buying lists.
3. Media type
The selected media type for the promotional activity will be social interactive platforms mainly Facebook, Twitter, Instagram and Youtube. With this if customers share their contact details on Google forms attached with each post they will be personally communicated through bot messages for the promotional activities. The engaging posts will be surfaced on these platforms and hashtag will be introduced so that customers can also promote....