https://elearning.kbs.edu.au/pluginfile.php/886539/mod_resource/content/26/DATA4000_T2_2022_Assessment_03 Page 1 XXXXXXXXXXKaplan Business School Assessment Outline Document Classification: Public...

hi


https://elearning.kbs.edu.au/pluginfile.php/886539/mod_resource/content/26/DATA4000_T2_2022_Assessment_03 Page 1 Kaplan Business School Assessment Outline Document Classification: Public Assessment 3 Information Subject Code: DATA4000 Subject Name: Introduction to Business Analytics Assessment Title: Individual Report and Individual Presentation Assessment Type: Report and Presentation Word Count: 1800 words  10% for Part A (report) 8 - 12 slides for Part B (presentation) Weighting: 40 % (25 + 15) Total Marks: 40 Submission: TurnitIn and in class Due Date: Part A due Tuesday Week 12, 23:55pm AEST through TurnItIn Part B video presentation due Tuesday Week 13, 23:55pm AEST through MyKBS link. Your Task Consider below information regarding the National Australia Bank data breach. Read the case study carefully and using the resources listed, together with your own research, complete: • Part A (Industry Report) Individually by Tuesday 23: 55pm AEST Week 12 • Part B (Application for data access presentation) submitted in Tuesday Week 13 at 23:55 AEST, as an individual video upload. Page 2 Kaplan Business School Assessment Outline Document Classification: Public Assessment Description Bank of Ireland https://www.rte.ie/news/business/2022/0405/1290503-bank-of-ireland-fined-by-dpc/ Background “Bank of Ireland has been fined €463,000 by the Data Protection Commission for data breaches affecting more than 50,000 customers. It follows an inquiry into 22 personal data breach notifications that Bank of Ireland made to the Commission between 9 November 2018 and 27 June 2019. One of the data breach notifications affected 47,000 customers. The breaches related to the corruption of information in the bank's data feed to the Central Credit Register (CCR), a centralised system that collects and securely stores information about loans. The incidents included unauthorised disclosures of customer personal data to the CCR and accidental alterations of customer personal data on the CCR”. Brief As an analyst within Bank of Ireland, you have been tasked with considering ways in which customer data can be used to further assist Bank of Ireland with its marketing campaigns. As a further task, you have been asked to consider how Bank of Ireland could potentially assist other vendors interested in the credit card history of its customers. https://www.rte.ie/news/business/2022/0405/1290503-bank-of-ireland-fined-by-dpc/ Page 3 Kaplan Business School Assessment Outline Document Classification: Public Assessment Instructions Part A: Industry Report (1800 words, 25 marks) - Individual Based on your own independent research, you are required to evaluate the implications of the European legislation such as GDPR on Bank of Ireland’s proposed analytics project and overall business model. Your report can be structured using the following headings: Data Usability ▪ Benefits and costs of the database to its stakeholders. ▪ Descriptive, predictive and prescriptive applications of the data available and the data analytics software tools this would require. Data Security and privacy ▪ Data security, privacy and accuracy issues associated with the use of the database in the way proposed in the brief. Ethical Considerations ▪ The ethical considerations behind whether the customer has the option to opt in or opt out of having their data used and stored in the way proposed by the analytics brief ▪ Other ethical issues of gathering, maintaining and using the data in the way proposed above. Artificial Intelligence ▪ How developments in AI intersects with data security, privacy and ethics, especially in light of your proposed analytics project. Use the resources provided as well as your own research to assist with data collection and data privacy discussions. https://gdpr-info.eu/ https://gdpr-info.eu/ Page 4 Kaplan Business School Assessment Outline Document Classification: Public Part B: Presentation (5 minutes, 15 marks) Instructions: You are required to prepare a presentation of 10 - 12 PowerPoint slides. You are an analyst at Bank of Ireland. You have identified a way in which you can use customer data to inform customers of bank offers and offers from other vendors, based on their credit card spending history. Although it’s Bank of Ireland’s own data, regulators and legislators are becoming increasingly concerned about the way in which certain types of analytics projects can infringe on privacy, individual rights and potentially be in contravention of the GDPR and other legislation. Create a presentation of approximately 5 minutes in which you discuss how Bank of Ireland plans to use this data and the broad implications involved. Discuss the issues below, and imagine you are communicating this presentation to government (regulators and / or legislators) as your primary audience. Consider: 1. Why you want the data and the resulting benefits to your customer base; 2. How the data can be sourced ethically and securely; 3. How you will keep the data safe from the type of attack on customer data outlined in the article above. 4. How you will use your analytical findings in an ethical way. Page 5 Kaplan Business School Assessment Outline Document Classification: Public Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 Pa ge 6 K ap la n Bu si ne ss S ch oo l A ss es sm en t O ut lin e D oc um en t Cl as si fic at io n: P ub lic A ss es sm en t M ar ki ng G ui de D A TA 40 00 A ss es sm en t 3 R ub ric /4 0 H as d em on st ra te d lim ite d ac hi ev em en t: H as a ch ie ve d al l o r m os t o f: In di vi du al R ep or t C on te nt 0- 7 8- 15 /1 5 • Fa ilu re t o ad dr es s da ta u sa bi lit y or e th ic s or s ec ur it y is su es a ss oc ia te d w it h th e co m pa ny d at ab as e or fa ilu re t o co ns id er so ft w ar e re qu ir em en ts • V ag ue id ea s on d at a us ab ili ty o r st or ag e • Co m pr eh en si ve e va lu at io n of k ey da ta u sa bi lit y, e th ic s an d se cu ri ty co ns id er at io ns a ss oc ia te d w it h cr ea ti ng t he s ys te m w it h a fo cu s on va ri ou s st ak eh ol de rs • V er y hi gh s ta nd ar d as se ss m