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https://elearning.kbs.edu.au/pluginfile.php/796250/mod_resource/content/17/DATA4300%20Assessment%2001_T2_2022 Page 1 Kaplan Business School Assessment Outline Assessment 1 Information Subject Code: DATA4300 Subject Name: Data Security and Ethics Assessment Title: Case Study: Monetisation of Data Assessment Type: Written Assessment Word Count: 1000 Words (+/-10%) Weighting: 30 % Total Marks: 30 Submission: via Turnitin Due Date: Tuesday 23:55pm (AEST) Week 6 Your Task • This assessment is to be done individually. • Students are to write a 1000-word report on the monetisation of data and submit it as a Microsoft word file via Turnitin on Tuesday week 6 at 23:55pm (AEST). • You will receive marks for content, appropriate structure and referencing. Assessment Background Data monetisation is about using data to create or increase existing revenue. Using direct monetisation means selling your data to third parties, whereas indirect monetisation is about making revenue from insights from the data, such as understanding existing customers, gaining new customers or finding cost savings, business opportunities and avoiding risk. Source: https://www.sisense.com/data-monetisation/ Assessment Instructions Choose one of the following industries, • Healthcare • Retail - clothing • Social Media • Education • Motor vehicles • Fast Foods Research one example of a business using data monetisation within the industry you chose above and complete Part A-D. https://www.sisense.com/data-monetisation/ Page 2 Kaplan Business School Assessment Outline Part A: Introduction and use on monetisation (350 words, 10 marks) • Introduce the idea of monetisation. • Describe how it is being used in by the company you chose. • Explain how it is providing benefit for the business you chose. Part B: Ethical, privacy and legal issues (350 words, 10 marks) • Research and highlight possible threats to customer privacy and possible ethical and legal issues arising from the monetisation process. • Provide one organisation which could provide legal or ethical advice. Part C: GVV and code of conduct (300 words, 7 marks) • Now suppose that you are working for the company you chose as your case study. You observe that one of your colleagues is doing something novel for the company, however at the same time taking advantage of the monetisation for themself. You want to report the misconduct. Describe how giving voice to values can help you in this situation. • Research the idea of a code of conduct and explain how it could provide clarity in this situation. Part D: References and structure (3 Marks) • Include a minimum of five references • Use the Harvard referencing style • Use appropriate headings and paragraphs You will be given a maximum of two marks for this section. Page 3 Kaplan Business School Assessment Outline Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information. http://www.kbs.edu.au/current-students/student-policies/ https://elearning.kbs.edu.au/course/view.php?id=1481 Page 4 Kaplan Business School Assessment Outline Assessment Marking Guide DATA4300 Assessment 1 Rubric /30 Has demonstrated limited achievement: Has achieved all or most of: Introduction and use on monetization 0-4 5-10 /10 • Student has omitted several parts of the task or the content of their report is irrelevant. • Benefits of monetization are missing or vague. • Limited research. • Student has produced a well integrated and original report on monetisation for a real company. • Benefits of monetization are clearly related to the case study, practical and realistic. • Evidence of deep research into the topic. 4 4 2 Privacy, ethics and legal issues 0-4 5-10 /10 • Student has omitted several parts of the task or the content of their report is irrelevant. • Student has not presented ideas well or in a unique and practical way. • Student has researched the most important ethical, legal and privacy issues and • Student has resented them in a unique and practical way. 3 + 3 + 3 = 9 1 GVV and code of conduct 0-2 3-7 /7 • Students only briefly mention GVV and general uses. • The content of their report is irrelevant and not researched. • Students explain GVV well and have some realistic suggestions for its use. • Some evidence of research, all relevant and engaging. 5 2 Structure and Referencing 0-1 2-3 /3 Page 5 Kaplan Business School Assessment Outline Structure • Not appropriate for a report • Does not flow • No novelty or not engaging Referencing • References are missing • Not relevant • In text references are not related to the paragraphs in which they appear • Harvard referencing style was not used Structure • Appropriate for a report • Flows well • Has novelty and is very engaging Referencing • Five or more references are present • Relevant and clear • In text references are related to the paragraphs in which they appear • Harvard referencing style was used correctly 1 2 Pa ge 6 Ka pl an B us in es s S ch oo l A ss es sm en t O ut lin e Page 7 Kaplan Business School Assessment Outline Assignment Submission Students must submit their individual document via Turnitin on Tuesday of Week 6 at 23:55pm AEST. This file must be submitted as a Microsoft Word document. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. Students are also encouraged to submit their work well in advance of the time deadline to avoid any possible delay with Turnitin similarity report generation or any other technical difficulties. Late assignment submission penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s Assessment Policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the student’s total Marks. 10 - 14 days 50% deducted from the student’s total marks. After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s). Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students. *Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty. If you are unable to complete this assessment by the due date/time, please refer to the Special Consideration Application Form, which is available at the end of the KBS Assessment Policy: https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment- Policy_MAR2018_FA.pdf https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf https://www.kbs.edu.au/wp-content/uploads/2016/07/KBS_FORM_Assessment-Policy_MAR2018_FA.pdf