HTM 520 Case Study 1: “Starbucks Corporation (B)” Due Week 2 and worth 100 points Read the case study titled, “Starbucks Corporation (B)”, located in Casepack HTM 520: Strategic Planning in...

HTM 520

Case Study 1: “Starbucks Corporation (B)”

Due Week 2 and worth 100 points

Read the case study titled, “Starbucks Corporation (B)”, located in Casepack HTM 520: Strategic Planning in Hospitality and Tourism.

Write a two to three (2-3) page paper in which you:

1. Analyze the four-step program that Shultz has initiated for the turnaround of Starbucks. With the overall mission of Starbucks in mind, assess the degree to which the program successfully aligned with the new operations and retrenchment.


2. Analyze the six (6) transformation initiatives that Shultz has outlined within the transformation agenda. Determine the two (2) transformation initiatives that you believe are most effective. Provide a rationale for your response.


3. Examine two (2) of the operational threats that impact the overall growth and profitability of Starbucks in the future. Suggest two (2) strategies that could be implemented in order to combat these forces. Justify your response.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.


• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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