HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season....

FINA412-1201B-01 Risk ManagementAssignment Name:Unit 3 Individual ProjectDeliverable Length:800–1,000 words; including charts/tableDetails:HowRu, a private card business and its subsidiary, have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment, please complete the following: What steps can this company take to diversify its portfolio? Define diversification and its necessity in risk management. Discuss at least 5 steps to diversify the card business. Please give at least 6 suggestions of how and where funds can be allocated for new investments.  Grading Criteria30%Define diversification and its necessity in risk management.40%Discuss steps to diversify the card business.30%Suggest how and where funds can be allocated for new investments.Objective:? Identify three broad alternatives for managing risk