However, in the press companies like Tesco, Wal-Mart or Carrefour are qualified as ‘global retailers’. Explain this discrepancy? 4What are the social factors that have been pushing for globalisation...

However, in the press companies like Tesco, Wal-Mart or Carrefour are qualified as ‘global retailers’. Explain this discrepancy? 4What are the social factors that have been pushing for globalisation and which have been pushing against? What are the benefits of not being global and having a local approach? When the Otis Elevator Company introduced the change described at the beginning of the chapter, there was a lot of resistance from the various heads of the European subsidiaries. Why?