how would you describe McDonald’s global marketingstrategy 1/ How would you describe McDonald's global marketing strategy: are they hard globalizers or do they adjust to local contexts? What are...

how would you describe McDonald’s global marketing strategy



1/ How would you describe McDonald's global marketing strategy: are they hard globalizers or do they adjust to local contexts? What are the reasons for their choices? 2/ What is a cultural icon? To what extent are McDonald's, as a corporate name, and its product brand names (e.g. Big Mac) associated with its country of origin (the U.S.) and to large scale, standardized service operations? 3/ Describe the ambivalent attitudes of consumers to McDonald's. Do boycotts really succeed in stopping the growth of McDonald's outside the U.S.? Base your answer on actual data. 4/ How should McDonald's react to boycotts in the short run? In the long run, how could the company avoid being considered a mere cultural icon?