How to emulate the academic workplace and get people to work at a high level of intellectual and emotional intensity for fiy or sixty hours a week for bartenders’ wages or less? Is there any way we...

How to emulate the academic workplace and get people to work at a high level of intellectual and emotional intensity for fiy or sixty hours a week for bartenders’ wages or less? Is there any way we can get our employees to swoon over their desks, murmuring “I love what I do” in response to greater workloads and smaller paychecks? How can we get our workers to be like faculty and deny that they work at all? How can we adjust our corporate culture to resemble campus culture, so that our workforce will fall in love with their work too?