How might you study what shaped comedian Stephen Colbert’s sense of humor? You can’t conduct any type of empirical research, because (for better or worse) you have only one Stephen Colbert. In...

How might you study what shaped comedian Stephen Colbert’s sense of humor? You can’t conduct any type of empirical research, because (for better or worse) you have only one Stephen Colbert. In situations such as this, researchers must rely on the case study, a unique type of research method that focuses in depth on only one or a few individuals, usually with rare problems or unusual talents. For example, in his book Creating Minds, Howard Gardner (1993) used the case study method to explore the thought processes of several highly creative individuals, including Einstein, Picasso, and Freud. Therapists who use case studies to develop theories about mental disorder sometimes call this the clinical method. By either name, the disadvantages of this approach lie in its subjectivity, its small sample size, and the lack of control over variables that could affect the individuals under study. These limitations severely restrict the researcher’s ability to draw conclusions that can be generalized or applied with confidence to other individuals. Nevertheless, the case study can sometimes give us valuable information that could be obtained in no other way.