how might a salesperson’s obligations to a customers differ if a clients are businesses rather than ordinary consumers? Make sure you describe and respond to at least 1 difficulty for your...

Q- How might a salesperson’s obligations to a customer differ if clients are businesses rather than ordinary consumers?
A- Salesperson is the one, who is held responsible to sell products or services to customers where in greeting customers, helping them find right product and finally ringing up purchases comes under his/her prime roles. The core obligation of a salesperson to business is to increase sales and to customers is to serve them. A good salesperson must have excellent communication while meeting sales objectives, at the same time must remain polite as well as helpful. Selling good either products or services to prospective customers with the help of solid arguments while performing the cost benefit analyses of potential and existing customers is one of the obligation along with maintenance of positive business relationship ensuring future sales.
Some of the major obligations that a salesperson possesses towards customers include prospecting the customer, maintenance of customer records as well as information feedback, providing service to customers, handling complaints, and management of tour as well as relationships. The core obligations remain same in case the customer is ordinary customer or it is business but there are certainly few changes and amendments in same. This is because in case the client is a business, there are higher order values, more complexity and longer sales cycles. There are larger average transactions, professional decision making, more stakeholders involved, longer sales cycles and fewer such customers.
For a salesperson, dealing in business to customer and business to business sales are totally opposite. Selling cafe latte to sleepy commuters and selling espresso machines to trendy coffee houses is totally different due to varying goals, targets and certainly different ways of selling. In case of business to business selling process, a salesperson adopts the same predictable steps but tap into advances sales technology...